#Laogao E-commerce Newsletter#[June 4 E-commerce Evening News Brief]

      Evening News : Tmall 618 first day: 25 brand members' transaction volume exceeded 100 million yuan; Kuaishou 616 Quality Shopping Festival GMV in May increased by 233% year-on-year; Tongcheng Tourism's Dragon Boat Festival 2021 Dragon Boat Festival travel trend: surrounding folk travel and parent-child travel are the most popular; Tmall International adjusts the basic rules for merchant marketing access to take effect on June 10; eBay adjusts the evaluation cycle of direct mail logistics management policy...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall 618 first day: 25 brand members' transaction volume exceeded 100 million yuan

      At present, 20 brands on Tmall have more than 10 million members. It was learned from multiple brands with a total membership of 100,000 that member consumption has accounted for nearly 50% of their total store transactions. It is reported that Tmall 618 data shows that on the first day of 618's good start, 755 new brands had transaction volumes of more than 1 million yuan, of which brands such as Tianke, Yunjing, Ubras and iQoo had transaction volumes of more than 100 million yuan in one day. (E-commerce News)

2. Overseas sales of the five major domestic sports brands in Tmall 618 exceeded 50% year-on-year

      According to June 4, data from June 1 to 2 showed that the overseas sales of the five major domestic sports brands exceeded 50% year-on-year, of which the recovery power increased by nearly 100%. Tmall 618, the three major sports national brands Li Ning, Anta and Huili continue to lead overseas growth, and Nocco and keep, as new domestic sports brands, are also rising rapidly. (Yibang Power)

3. Kuaishou 616 Quality Shopping Festival GMV in May increased by 233% year-on-year

      According to June 4, Kuaishou E-commerce released the 616 Quality Shopping Festival phase report today. Data shows that the total GMV in May of the 616 Quality Shopping Festival increased by 233% year-on-year; the number of users placed orders for more than 10 times during the event increased by 192% year-on-year; 86 domestic brands started broadcasting in a relay, with GMV increased by 115% month-on-month; iPhone became the "king of hot products" of 616 subsidies, with sales exceeding 50,000 units. (E-commerce News)

4. The per capita express delivery volume in Cao County, Tmall 618, is approaching Shanghai's two-day express delivery orders of nearly one million

      According to June 4, Tmall 618 was officially launched on June 1. Cainiao data shows that Cao County, a sample rural revitalization internet celebrity county, reached Shanghai on June 1 and 2, with the total express order volume approaching Shanghai on June 1 and 2, with a total express order volume reaching one million. Among them, 800,000 express delivery of performance clothes and wooden crafts sold by Cao County through e-commerce accounted for 800,000. (E-commerce News)

5. Tongcheng Tourism 2021 Dragon Boat Festival Travel Trend: The most popular folk tours and parent-child tours in the surrounding areas

      On June 4, Tongcheng Tourism released the "2021 Dragon Boat Festival Travel Trend Report". Tongcheng Travel Data shows that during this year's Dragon Boat Festival holiday, surrounding folk tours and parent-child tours are the main travel contents. In terms of surrounding travel, according to the booking data of Tongcheng Tourism as of June 3, the popular cities are mainly Suzhou, Shanghai, Taiyuan, Wuxi, Ningbo, etc., and the popular routes are mainly concentrated in parent-child study, Dragon Boat Festival folk customs, red tourism, flower fairs, etc. In addition, Tongcheng tourism data shows that scenic spots with profound cultural heritage such as the Confucius Temple in Nanjing - Qinhuai Scenic Belt, the Palace Museum in Beijing, and the Ancient City of Lijiang were welcomed during the Dragon Boat Festival holiday. (E-commerce News)

Internet news

6. Waymo: Driverless ride-hailing service Waymo One has been connected to Google Maps

      On June 4th, it is reported that Waymo, a self-driving car unit of Google, said on Thursday that its driverless ride-hailing service Waymo One has now been connected to Google Maps, and the service will be launched first to Android users. Since there is currently no direct way to access, book Waymo One and pay for fees on Google Maps, users will be directed to complete the reservation in the Waymo app. It is understood that Waymo owns about 600 cars in the United States, with about 300 to 400 cars in the Phoenix area. The Waymo One service uses only driverless cars, but Waymo did not disclose the specific number of driverless car services the company offers. (E-commerce News)

Cross-border newsletter

7. SoftBank Group plans to invest $700 million in Indian e-commerce Flipkart

      On June 4, according to Cailianshe, SoftBank Group is planning to invest $700 million in India's largest e-commerce retailer Flipkart. Earlier, foreign media reported that Flipkart planned to conduct an IPO in the fourth quarter of this year, but insiders said the company is currently discussing internally whether to postpone the timeline until early next year. It is worth mentioning that in July last year, Flipkart acquired a 100% stake in Walmart India to further expand its market share in India. After the transaction is completed, all Walmart India employees will be added to Flipkart. (E-commerce News)

8. Tmall International adjusts the basic rules for merchant marketing access to take effect on June 10

      On June 4, Tmall International issued a notice on June 3 to change the "Basic Rules for Marketing Access for Tmall International Merchants" (hereinafter referred to as the Announcement). The announcement stated that in order to improve the quality of event products and consumers' shopping experience, the "Basic Rules for Marketing Access for Tmall International Merchants" is now updated with the requirements of the rules. The change of the rules will be announced on June 3, 2021 and will officially take effect on June 10, 2021. (E-commerce News)

9. eBay adjusts the evaluation cycle of direct mail logistics management policy

      On June 4, the eBay platform issued a notice on the adjustment of the eBay direct mail logistics management policy evaluation cycle (hereinafter referred to as the announcement).

      The announcement stated that eBay will make adjustments to the evaluation transaction cycles of the three direct mail logistics policies currently being implemented in the near future (the policy requirements remain unchanged, and only the evaluation transaction cycle will be adjusted). The announcement shows that before the adjustment: the payment time is calculated before the 21 natural days transactions within 14 natural days from the day of the weekly assessment (Sunday).

After adjustment: The promised order processing time is calculated within 18 natural days from the 21 natural days on the day of the weekly assessment (Sunday).

      In addition, the direct mail policies applicable to this adjustment include: eBay's policy requirements on the use of SpeedPAK logistics management programs and other logistics services; eBay's policy on the trackable logistics management programs; and the U.S. trading logistics use policy for unit price exceeding $5. The adjustment will officially take effect on the evaluation date on June 6, 2021. (E-commerce News)

10. Amazon AWS launches positioning service "Amazon Location Service"

      According to the Amazon website, Amazon AWS announced the launch of a new service - Amazon Location Service. According to official reports, Amazon Location Service is a fully managed service where users can add location features to their applications. With Amazon Location Service, users can build applications that provide maps and points of interest, convert street addresses into geographic coordinates, calculate route planning, track resources, and trigger actions based on location. Amazon Location Service uses high-quality geospatial data to provide maps, locations, route planning, tracking, and geofencing.

      In general, Amazon Location Service mainly contains six major functions: map, location, route planning, tracking, geofencing, data security and control, management developers and tools. (E-commerce News)