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#Laogao E-commerce Newsletter# [May 31 E-commerce Morning Newsletter]

2021-05-31

      Morning news: AppStore China's top 100 free list (shopping): Pinduoduo first; Tmall announced that the PK gameplay of this year's 618 event was cancelled; Suning announced the "June 1 Baby Festival" event: including 1 yuan blind box, 0 yuan purchase, etc.; eBay: Starting from June 1, SpeedPAK will be adjusted from shipping fees to mainland China and Hong Kong; Mafengwo: During the Dragon Boat Festival this year, domestic hotel and air ticket prices have increased significantly...



      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.


E-commerce newsletter


1. AppStore China Free List (Shopping) Top 100: Pinduoduo No.

      On May 31, recently, the top 10 influential social think tank network Economic and Social Affairs E-Commerce Research Center (100EC.CN) of my country's "Belt and Road" released the "May 2021 AppStore China Internet Download Data Report". The report counts the APP download rankings for nine categories of shopping, life, tourism, catering, education, medical care, finance, social networking, and children in May, and reflects users' usage preferences through download data.

Among them, the top ten shortlisted for the "AppStore China Free List (Shopping) Top 100" are: Pinduoduo, Mobile Taobao, JD.com, Xianyu, Taote (formerly Taobao special price version), Alibaba (1688), Zhuanzhuan, Diantao (formerly Taobao live broadcast), Meituan Youxuan, and Vipshop. (Yibang Power)


2. Tmall announced that this year's 618 event will cancel PK gameplay

      On May 30, a Tmall spokesperson posted on Weibo, announcing that Tmall 618 will cancel the PK gameplay this year. Some netizens commented that "it's dawn", "just not to form a team", and "I've finally become a human being." It is reported that the PK gameplay has appeared in Tmall 618 and Double 11 activities for two consecutive years. Users who participated in the PK gameplay previously needed to invite friends to join their team and compete with other teams for popularity. The winning party will receive a large number of "meow coins" from the daily PK to exchange for red envelopes, while the failure party will not be able to obtain profits. (E-commerce News)


3. Suning announced the "June 1 Baby Day" event: including 1 yuan to open a blind box, 0 yuan to purchase, etc.

      According to May 31, tonight, Suning’s Happy Live Night on June 1st Baby Day was officially staged. Unlike the traditional e-commerce party format, the Happy Live Night of the June 1st Baby Day will open a star live broadcast room with different themes, including talk shows, band LIVE, etc. In addition, activities such as opening blind boxes for 1 yuan; buying 0 yuan, and lottery for 0 yuan are also launched. (E-commerce News)


4. Youzan officially releases the "ONE Strategy" to create a new retail product integration plan

      On May 30, at the recent MENLO 2021 Youzan New Retail Meeting, Youzan officially released the "ONE Strategy", committed to joining more brands and software manufacturers to achieve product integration and accelerate digital upgrades. At the meeting, Youzan and Bojun Technology implemented the first ONE strategic sample. The two parties will realize "order access", "commodity access", "inventory access", "member access", "point access", "coupon access", and "value access" through product integration to maximize the value of matching people and goods. (E-commerce News)


Cross-border newsletter


5. Cross-border e-commerce Shein denies short-term IPO

      According to reports on May 29, Chinese online clothing retailer Shein said in a statement recently that the company has no plans to conduct an IPO in the short term, and the company has not conducted any financing recently. Some media reports on Shein's valuation and financing plans are "inaccurate." Shein also said that the company's focus for the future will continue to develop and strengthen its brand. (E-commerce News)


6. eBay: SpeedPAK shipping fees will be adjusted from June 1st

      According to May 28, today, eBay issued a statement saying that starting from June 1, 2021, Beijing time, SpeedPAK will adjust the shipping fee for SpeedPAK shipped from mainland China and Hong Kong. eBay said that the price adjustments of other road directions will be announced in the future, so please pay close attention. For more details of shipping and service introduction, sellers can check it through the official website of Orange Network.

It is understood that in terms of logistics, eBay recently announced the launch of the "Big Goods and High-quality Goods Plan", providing multi-level support plans such as logistics, product selection, traffic, and operation for cross-border overseas trips of large and heavy goods, helping household goods and other categories to enter more overseas markets. (E-commerce News)


7. Lazada's senior personnel changes again: President Erding confirms resignation

      May 29th news, Lazada held a Townhall this Friday (May 28th), announcing that the company's president and Thai CEO Erding (Liu Xiuyun/Jessica) has decided to leave to spend more time on the family. Lazada Vietnam CEO James Dong will serve as Erding's Thai CEO. (Source: Moteng Venture Capital)


8. Türkiye's largest e-commerce company hepsiburada sprints to US stocks

      On May 29, according to Leidi.com, Türkiye's large e-commerce shopping website hepsiburada submitted a prospectus to the US SEC, preparing to list on Nasdaq with the stock code "HBX". It is understood that hepsiburada was established in 1998 and its sales categories include consumer electronics, sports outdoors, home kitchens, jewelry, mother and baby, toys, books and movies, office supplies and pets. The prospectus shows that from 2018 to 2020, hepsiburada's revenue was 1.955 billion lira, 2.6 billion lira, and 6.376 billion lira, respectively, with net losses of 161 million lira, 132 million lira and 475 million lira, respectively. (E-commerce News)


Internet news


9. "WeChat Circle" announcement: It will be officially suspended in December this year

      According to May 28, the "WeChat Circle" issued an announcement today stating that due to the adjustment of the business development direction, the function will be officially suspended on December 28, 2021. It is understood that the predecessor of the WeChat circle was the "Good Things Circle" and was launched in early 2019. It is reported that the WeChat circle was once regarded as an important attempt to monetize WeChat e-commerce. (E-commerce News)


10. Mafengwo: Domestic hotel and air ticket prices rose significantly during the Dragon Boat Festival this year

      According to May 29, Mafengwo Tourism recently released the tourism trend during the Dragon Boat Festival holiday in 2021 based on platform big data. Data from Mafengwo shows that the prices of domestic hotels and air tickets rose significantly during the Dragon Boat Festival this year, with the average domestic air ticket price being around 890 yuan, up 49% from the same period in 2019; the average hotel price increased by 51% compared with 2019. In the Mafengwo platform's hotel booking volume ranking, Sanya has the highest number of hotel booking volume in the country. In addition, cities such as Beijing, Shanghai, Chengdu, Qingdao, Changsha, Macau, Hangzhou, and Nanjing are also popular tourist cities for Dragon Boat Festival this year. (E-commerce News)



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