#Laogao E-commerce Newsletter# [February 22 E-commerce Morning News]

　　#Laogao E-commerce Newsletter# [February 22 E-commerce Morning News] Tmall added the new rules of "severely sending information"; when grabbing the first stock of fresh food e-commerce, the "home economy" promotes IPO valuation; Tmall International: More than 50% of imported wine consumers come from third- and fourth-tier cities and below; Ctrip Live launched a live broadcast park exploration event at Shanghai Disney; Xiaomi Automobile patent applications have exceeded 800, and the overall structure design has not yet been thoroughly designed...

　　E-commerce newsletter

　　1. Tmall added the new rule of "severe information dissemination"

　　On February 21, the E-commerce Daily learned that yesterday, Tmall issued a notice saying that in order to standardize the market management order of the Tmall platform, create a safe and secure online shopping environment for consumers, and enhance consumers' purchasing confidence and satisfaction, Tmall will change the relevant terms of the "Rules and Implementation Rules for Abuse of Information" and add the "Serious Stories of Information Abuse". The specification will be announced on February 20, 2021 and will officially come into effect on February 28, 2021.

　　Specifically, abusing information refers to the behavior of merchants in the event of publishing products or information in accordance with these rules and other management content published by Taobao (including but not limited to rules, specifications, category management standards, industry standards, etc.) and hindering the rights and interests of buyers, including advertising information; duplicate information; evasion of information; incorrect description information; other information, etc.

　　For merchants with serious circumstances of sending information, the Tmall platform will give the first time the entire store product will be removed from the shelves without deducting points; the second time the entire store product will be removed from the shelves, and 6 points will be deducted, and the disposal of products will be restricted for 7 days. At the same time, Tmall will take measures such as reducing the right of individual product search, deleting, and store supervision depending on the specific degree of violation.

　　Previously, Tmall also issued a public notice on the addition of the "Taobao Platform Home Appliances Dispute Handling Standards". The new rules will be announced on February 19, 2021 and will officially come into effect on February 26, 2021. (E-commerce News)

　　2. In the process of grabbing the first stock of fresh food e-commerce, the "home economy" promotes IPO valuation

　　Recently, news of an upcoming IPO in the United States was reported on multiple platforms such as Meicai.com and Dingdong Maicai. According to reports, Dingdong Maicai is considering an IPO in the United States as early as the year, raising at least US$300 million to ensure that it maintains its business advantages in the highly competitive fresh food distribution market. "For fresh food e-commerce, becoming the first stock in the industry must have special significance." Pan Helin, executive director of the Digital Economy Research Institute of Central South University of Finance and Economics, said: "The home economy is currently in an explosive stage, so the current time is also a better time for fresh food e-commerce to obtain higher IPO valuations." (Securities Daily)

　　3. Fenghuodi and Cainiaovou cooperate to launch a one-stop express delivery service for merchants

　　According to February 21, Fenghuodi and Cainiao Guuuuo recently reached a cooperation to launch a one-stop express delivery service for merchants. Merchant users only need to enable relevant services on the Fenghuodi mini program to enjoy 5 major rights, including merchant exclusive pricing, minimalist express delivery process, service guarantee for timeout, rapid claims for loss of goods, and automatic handling of abnormal monitoring. Fenghuodi said that this cooperation aims to promote the transformation and upgrading of the industry and provide small and micro merchants with a more convenient and smarter delivery experience through technological empowerment. (E-commerce News)

　　4. Ctrip Live Starts Live Exploration Park Activities at Shanghai Disney

　　February 21st news, yesterday, Ctrip Live launched the first live broadcast exploration park at the Shanghai Disney Resort in "Light up the dreams in your heart and start a wonderful journey". Through three live broadcasts, Shanghai Disneyland CLUB 33, Shanghai Disneyland Hotel and Royal Banquet Hall, it showed tourists the food, accommodation and entertainment strategies. Ctrip ticket data shows that during the Spring Festival holiday, Shanghai Disney Resort ranked first in Shanghai scenic spots, becoming one of the most popular tourist attractions in China during the New Year of the Ox. (E-commerce News)

　　Cross-border newsletter

　　5. Tmall International: More than 50% of imported wine consumers come from third- and fourth-tier cities

　　On February 20, Tmall International recently released wine-related data. Outbound travel circuit breakers were broken under the global epidemic. The duty-free foreign wine that must be bought abroad in the past, and the niche and young foreign wine brands that have not yet entered China are accelerating their sales investment from Tmall International.

　　According to Tmall International data, foreign wine is not only favored by young people, but also gradually expands to a wide range of markets such as third- and fourth-tier cities. Young people are the new force in the consumption of foreign wine. Nearly half of the 18-29-year-olds buy foreign wine, while only 29% buy wine; more than half of the consumers who buy imported wine come from third- and fourth-tier cities and below.

　　Last year, foreign wine sales increased by more than 500% year-on-year, and foreign wine and other categories in the UK and Japan were popular. During this year's Spring Festival, the increase in online sales of liquor consumption was highlighted. With the online consumption of imported New Year goods and more young people choose to "spend the New Year at home", foreign wine will become an important role on the Spring Festival table. (E-commerce News)

　　6. Koala Sea Shopping: Women's wine increased by 300% during the Spring Festival, and high-end skin care products increased by 200%

　　According to February 20, Koala Haigou recently released consumption data during the Spring Festival. Data shows that women's wine increased by 300% during the Spring Festival, and the growth rate in third- and fourth-tier cities was more obvious.

　　It is reported that in previous years, liquor occupied the absolute C position of the Spring Festival wine party. With the trend of celebrating the New Year at home this year, low-grade women's consumption of alcohol has risen rapidly, and staying at home and slightly drunk has become a new year custom for women. Among them, sparkling wine, fruit wine and pre-mixed cocktails are very popular.

　　According to Koala Haigou statistics, from the perspective of age distribution, the post-85s prefer sake, mixing and whiskey during the Spring Festival, while the post-90s prefer fruit wine; from a regional perspective, women in Shanghai, Beijing, Hangzhou and Shenzhen are loyal fans of fruit wine, while the Sichuan and Chongqing regions prefer whiskey.

　　In addition to the hot sales of women's wines, high-end skin care products also increased by 200% during the Spring Festival, and brands such as Aquarium Mystery and Whoo Hou have become the favorites of women. While taking care of your skin, the sisters visited the global wonderful meeting on Koala Cloud, and learned coffee culture, wine culture, perfume culture, Japanese dessert making, and skin care knowledge live, and spent a delicate stay at home.

　　This year's Spring Festival, overseas shopping has also spawned many new phenomena. The silver-haired people have also begun to shop overseas to "please themselves". Global good products such as Himalayan powder salt, Swedish oat milk, Japanese steam eye masks have begun to appear on their Spring Festival shopping list.

　　In addition, pets have also become an important atmosphere group during the Spring Festival. During the Spring Festival, pet New Year's greetings and pet Spring Festival couplets are popular, among which cats and dogs' New Year's greetings increased by more than 160% compared with usual days. (E-commerce News)

　　7. Signing of Hunan Cross-border E-commerce Cloud Industrial Park

　　The E-commerce Daily learned that on February 19, Hunan Jiade Group and Tencent Cloud Changsha Company officially signed a strategic cooperation agreement at Tencent Cloud Hunan headquarters to jointly build the "Hunan Province Cross-border E-commerce Cloud Industrial Park".

　　It is reported that Changsha was approved as the third batch of cross-border e-commerce comprehensive pilot zones in July 2018. In December 2020, the third national cross-border e-commerce city was officially launched. As the pilot pilot zone and core bearing area, the Jinxia Cross-border E-commerce City has gathered a number of well-known cross-border e-commerce enterprises such as Keshu, Pepsi, Huanjin, Zehui, Congshi, and Tongyou, and has introduced and cultivated a number of small and medium-sized enterprises. (Cross-border knowledge)

　　8. AliExpress: Adjustment of shipping fees for some small parcels for Portugal, Finland and Japan

　　On February 20, the E-commerce Daily learned that AliExpress recently issued an announcement stating that in order to reduce merchant costs and help merchants increase transaction order volume, the shipping fee of small parcels sent to Portugal, Finland and "Cainiao Super Economy Global" to Japan will be adjusted. The online shipping logistics orders created by the seller from February 25, 2021, Western Time will settle the freight according to the new quotation. (Cross-border knowledge)

　　Internet news

　　9. Xiaomi Automobile patent applications have exceeded 800, and the entire machine structure design has not yet been thoroughly designed.

　　Data from the SAAS service provider Zhihuiya shows that Xiaomi Group currently has 834 automobile-related patents, and more than 96% of the invention patents related to Xiaomi Automobile are concentrated in wireless communication networks, electrical digital data processing, digital information transmission, image communication, traffic control systems, distance measurement, navigation and other fields, and automobile spare parts patents account for a low proportion. According to the analysis of the patent value of Smart Ba, Tesla's patents in new energy vehicles are worth more than US$200 million, NIO's patents are worth US$18.64 million, and Xiaomi's patents related to them are worth more than US$100 million. (First Financial Daily)

　　10. Mobile Internet traffic during the 7-day Spring Festival increased by 23.4% compared with last year's Spring Festival

　　According to statistics from the Ministry of Industry and Information Technology, during the 7-day Spring Festival holiday this year (February 11-17), the mobile Internet traffic reached 3.573 million TB (1TB=1024GB), an increase of 23.4% compared with the 7-day Spring Festival in 2020; among which, the mobile data traffic on New Year's Eve and the first day of the first day of the New Year increased by 28.7% and 26.1% year-on-year respectively. "Cloud life" methods such as cloud interaction, entertainment, and shopping are highly popular. (First Financial Daily)

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