#Laogao E-commerce Newsletter# [E-commerce Morning News on January 4]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on January 4] The "Jingxi Pinpin" mini program of JD community group buying platform has been launched; Zhang Jindong: In 2021, Suning will focus on retail and increase retail cloud investment; Xianyu: frozen 18,000 fraud-related users; Qunar CEO Chen Gang's internal letter: achieve annual profit in 2020; Amazon's total delivery volume of goods in the 2020 holiday shopping season exceeds 1.5 billion...

　　E-commerce newsletter

　　1. Taobao Taiwan platform officially launches customer service service until January 30

　　According to Interface News, Taobao Taiwan platform was officially launched today, but the customer service team will continue to provide services through customer service phone until 18:00 on January 30, 2021. According to the E-commerce Daily, "Taobao Taiwan" is an online shopping platform under Alibaba Group. It is operated by the Taiwan branch of the British Crada Investment Co., Ltd. through brand authorization. It includes the B2C model of the mall and the C2C model of individual sellers. It was officially launched in Taiwan on October 23, 2019.

　　Previously, on October 15, 2020, Taobao Taiwan issued the "Taobao Taiwan Operation Plan Adjustment Announcement", deciding that Taobao Taiwan Front Desk Function will be closed one after another from 11:00 on October 15, and other services on the platform will continue to operate until December 31, 2020, and will then be officially offline.

　　As of October 2020, the number of products on Taobao Taiwan has been on the market. After the Double 11 period in 2019, Taobao Taiwan downloads exceeded 2 million, with monthly performance growth of about 15% to 20%. (E-commerce News)

　　2. The "Jingxi Pinpin" mini program of JD community group buying platform has been launched

　　On January 1, the E-commerce Daily learned that the "Jingxi Pinpin" mini program, a community group buying platform under JD.com, has been launched. It covers categories such as wine, milk drinks, dry grain and oil, meat, poultry and eggs, daily necessities, casual snacks, quick pastry food, vegetables and beans, fresh fruits, etc. Enter the mini program and you can select a nearby pickup point. Previously, at the end of December 2020, it was reported that JD.com's community group buying brand "Jingxi Pinpin" held a launch conference in Dongguan on December 25 and launched a mini program, and it was officially launched on January 1, 2021. Among them, Shenzhen area was launched on the 20th.

　　According to reports, Jingxi Pinpin is a community group buying platform under JD.com. Relying on JD’s supply chain system, it selects low-priced goods and provides community users with high-quality services such as next-day delivery. Currently, the cities that open include Jinan, Dongguan, Shenzhen, Guangzhou, Foshan, Chengdu, Nanjing and Zhengzhou.

　　The E-commerce Daily also learned that community group buying is a "track" that JD attaches great importance to. Not only does it operate its own brands, but it also makes layouts through investment. On the evening of December 11, 2020, JD.com issued an announcement stating that it will strategically invest in Hunan Xingsheng Youxuan E-Commerce Co., Ltd. through its subsidiary, with an amount of approximately US$700 million. Xingsheng Youxuan is a veteran player in the community group buying track, and its business has spread to 14 provinces in China. (E-commerce News)

　　3. Zhang Jindong: Suning will focus on retail and increase retail cloud investment in 2021

　　According to January 4, it is reported that Zhang Jindong recently stated that in 2021, Suning will seize the opportunity, deepen the consumer market, focus on people's needs for a better life, and expand consumption and improve quality. He pointed out that my country's consumption structure is showing an upgrade trend, with new consumption growing at a fast rate and a strong driving effect. In 2020, Suning adapted to diversified and personalized consumption needs, relied on Internet technology to cultivate new consumption scenarios and activate new consumption needs. The sales scale of Carrefour home delivery business alone increased by more than 30% year-on-year.

　　In 2021, Suning will further strengthen its focus on its main retail business, increase investment in new consumer formats such as retail cloud, continue to strengthen the construction of technology-driven basic capabilities, comprehensively enrich product categories, promote refined operation of the supply chain, build an innovative mechanism for smart retail, and be a provider of high-quality products and services. (Yibang Power)

　　4. Xianyu: Freeze 18,000 fraud-related users

　　On January 3, Xianyu released the latest special action announcement on the Internet ecological governance. From December 23 to December 29, Xianyu frozen 18,000 fraud-related users; handled more than 2,600 pornographic and vulgar products, frozen more than 600 accounts, handled more than 6,900 water army hype service products, and frozen more than 70 accounts. At the same time, Xianyu handled a total of 55,000 other harmful information, frozen 9,000 accounts, and accepted 308,000 reports, of which 142,000 were valid reports, all of which have been processed. (E-commerce News)

　　5. JD Qixian Supermarket opens a new store in Beijing

　　On January 1, the E-commerce Daily learned that today, the Beijing Times Life store, a subsidiary of JD.com, opened, and the address of the new store is Fangzhuang, Fengtai District, Beijing. A few days ago, Qixian Supermarket also opened new stores in Tianhe City, Daxing, Beijing and Panyu District, Guangzhou, and opened for business. Moreover, in mid-December 2020, there was news that JD Qixian Supermarket will open 6 new stores within half a month, including Tianjin, Huizhou, Guangzhou, Tangshan, Beijing and other regions.

　　According to the "E-commerce Daily", Qixian Supermarket is a food and fresh food supermarket under JD.com. Relying on JD's supply chain, a professional buyer team directly purchases it in the place of origin, establishing a full-link quality management system from the place of origin to the table, covering categories such as live fresh aquatic products, meat, poultry, eggs, milk, fresh fruits and vegetables. At the same time, customers can also purchase products on the Qixian App, and deliver them within half an hour after placing an order.

　　In addition, at the end of December 2020, it was reported that JD.com 7FRESH changed its coach, Zheng Feng will replace Wang Jing as the new person in charge, and Wang Jing will have new personnel appointments. (E-commerce News)

　　Internet news

　　6. Internal letter from Qunar CEO Chen Gang: Achieve full-year profit in 2020

　　According to January 4, Qunar CEO Chen Gang sent an internal letter today, announcing Qunar to achieve full-year profits in 2020. The internal letter also revealed that Qunar changed the BU system at the beginning of the year and achieved annual profits under the challenges of the epidemic in a way that was close to small entrepreneurial teams. At the same time, Chen Gang emphasized in an internal letter that Qunar adheres to the "new low price" strategy in the next three years: First, adhere to low prices, pay attention to the price advantage rate indicators in internal operations, adhere to the improvement of supply chain efficiency, and maintain the platform's low price advantage. The second is to seize the opportunity of quality upgrades, use the window period of domestic demand to reflect the added value of the supply chain, help merchants grasp the core needs of users, and amplify the value points in the form of content. (Yibang Power)

　　7. Third-party payment institutions received 68 fines last year and were fined up to 116 million yuan.

　　According to January 4, as of December 31, 2020, the central bank issued a total of 68 fines to the third-party payment industry, with a cumulative fines of more than 320 million yuan. Among them, Shangyinxin Company was fined 116 million yuan by regulatory authorities for 16 violations, breaking the highest fine record for payment institutions. (Securities Daily)

　　8. Moutai self-operated: Increase the supply of Moutai liquor during the New Year's Day and Spring Festival in 2021

　　"At this special time node of New Year's Day and Spring Festival, increase the investment in Moutai liquor, try to meet the needs of terminal consumption and wine purchases, and improve the wine purchase experience and consumption satisfaction." This is the news revealed at the "Work Conference on Strengthening Sales During the 2021 New Year's Day and Spring Festival" of Kweichow Moutai Liquor Sales Company on December 31, 2020. It is reported that this move is to effectively maintain a stable and orderly market price during the traditional consumption peak season of Moutai during the New Year's Day and Spring Festival in 2021, effectively meet terminal consumption needs, improve wine shopping experience and consumption satisfaction, and create a good holiday consumption environment. (Europe)

　　9. Xiaohongshu will jointly launch the "Life Academy" with De App

　　On January 1, in the New Year's Eve speech of the Deliver APP, Xiaohongshu announced that it had reached a cooperation agreement with Deliver, and will launch the "Life Academy" in 2021. More than 10 lifestyle experts from Xiaohongshu in the fields of travel, food, home, fashion, gardening, etc. will work with Luo Zhenyu and others to get teachers to share life knowledge online and offline. In addition, Xiaohongshu will join hands with Shao Heng Toutiao to launch the audio and video program "Worth in the World", focusing on the new lifestyle, food and travel lifestyle during the Spring Festival.

　　According to the E-commerce Daily, Xiaohongshu and Ele.me’s reputation have focused on localized content. The list of Internet celebrity restaurants that the two parties cooperated for the first time has been launched a few days ago. At present, the first cooperation list has covered 15 cities including Beijing and Shanghai.

　　Ele.me said that the Internet celebrity restaurant list combines multi-dimensional content such as notes recommendations, buy order popularity, and post-consumption comments. It targets the pain points such as "brushing the ranking" that are common in other list products, and provides consumers with real Internet celebrity lightning protection guidelines.

　　In addition, Xiaohongshu also released the "2021 Lifestyle Trend Keywords" yesterday. 10 keywords, including ice and snow boom, sugar-free, wine sweetening, blood-returning, gender-free dressing, national trends, fitness at home, healing travel, camping out, cooking at home, etc., have become the lifestyle trends in 2021. (E-commerce News)

　　Cross-border newsletter

　　10. Amazon's total delivery volume of goods in the 2020 holiday shopping season exceeds 1.5 billion pieces

　　According to news on January 4, Amazon recently announced that the total delivery volume of goods on the platform during the 2020 holiday season exceeded 1.5 billion pieces, setting a new company record. According to reports, Amazon's global sales reached US$4.8 billion during the period ending from Black Friday to Cyber ​​Monday in 2020, an increase of 60% year-on-year from 2019. Amazon said that as of December 1, 2020, 71,000 SMEs on the platform had more than $100,000 in sales during the holiday season. (Yibang Power)

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