#Laogao E-commerce Newsletter# [E-commerce Morning News on December 16]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 16] Alibaba Vice President Wang Hai: Taobao factory direct store users have exceeded 100 million, and will build positions in 20 provinces in the future; since December, Taobao's consumption of primary and secondary school courses has increased by 135% year-on-year; ByteDance applied for registration of English trademarks such as Byte Capital and Byte Credit, and international classification involves financial property management, etc.; China's highest daily processing volume in November hit a record high; Amazon launched the FBA logistics plan in Brazil...

　　E-commerce newsletter

　　1. Alibaba Vice President Wang Hai: Taobao factory direct store users exceed 100 million, and the warehouse will be built in 20 provinces in the future

　　"Tao Factory Direct Store was officially launched on April 1 this year. By November, the annual purchase of this store exceeded 100 million, which is a very fast speed." On December 15, the Tao Factory Direct Store, which had been incubated for 9 months in a low-key manner, was officially unveiled. Alibaba Vice President and General Manager of C2M Business Department, revealed that at present, there are 6,000 factories entering Tao Factory Direct Store. In the next three years, Tao Factory Direct Store will also establish production warehouses in 100 industrial belts in 20 provinces, and create 1,000 super factories with output value of over 100 million to serve 300 million consumers. (Penguin)

　　2. Since December, Taobao’s primary and secondary school course consumption has increased by 135% year-on-year

　　On December 15, the "E-commerce Daily" learned from Yiou.com that recently, the winter vacation time of kindergartens and primary and secondary schools in many places has been advanced to around New Year's Day 2021. At the same time, the number of searches related to "Winter Vacation Class" on Taobao has reached 3.8 times that of the same period last year; since December, the consumption of primary and secondary school courses has increased by 135% year-on-year. "Top 10 Trends of Online Courses in Tmall Double 11 Online Courses" shows that during this year's Double 11, the transaction volume in the education industry increased by nearly 70%, of which the number of orders for primary school-related courses was 27 times that of last year.

　　According to the "E-commerce Daily", in addition to primary and secondary education courses, the data on vocational education courses on Taobao platform has also increased significantly this year. Data shows that since April this year, the number of consumers who purchase legal examination and public examination courses on Taobao has increased by more than 50% compared with last year; on average, about 3,000 people buy public examination courses on Taobao every day, and the annual consumption of such courses has increased by more than 186%.

　　It is reported that Taobao Education Department was officially established in March this year. On June 22, Taobao released the "100 million new student plan", announcing its entry into the field of education and launching the Taobao Education Channel. Tens of thousands of institutions including New Oriental, Future Future, VIPKid, Houda Education, etc. have gathered millions of courses to settle in. (E-commerce News)

　　3. ByteDance applies for registration of English trademarks such as Byte Capital and Byte Credit, and international classification involves financial property management, etc.

　　Tianyancha App shows that Beijing ByteDance Technology Co., Ltd. recently applied to register multiple English trademarks, including BYTEMARKETS (Byte Market), BYTEINVESTMENT (Byte Investment), BYTECAPITAL (Byte Capital), BYTESECURITIES (Byte Security), BYTECREDIT (Byte Credit), etc. The international trademark classification involves scientific instruments, financial property management, etc., and the current trademark status is "Trademark application". (Tianyan Check)

　　4. News says the US version of "Pinduoduo" raises US$1.1 billion in financing

　　On December 16, people familiar with the matter reported that e-commerce company ContextLogic issued shares at a target price of $24 per share on Tuesday, raising $1.1 billion. ContextLogic operates under Wish, and the IPO brings the company's market value to $14.1 billion. (Titanium Media)

　　5. Didi’s community e-commerce platform, Orange Heart Youxuan, is online in Lanzhou

　　On December 15, on December 10, Didi’s community e-commerce platform Orange Heart Youxuan was launched in Lanzhou and officially landed in Gansu Province. It adopts the “Today’s Order + Next Day Self-Pickup” model to provide Lanzhou users with selected products such as vegetables, fruits, meat, poultry, eggs, milk, rice, flour, grain and oil, daily necessities and other products. According to reports, since its launch in June, Orange Heart Youxuan has entered 21 provinces and cities including Sichuan, Chongqing, Zhejiang, Fujian, Shandong, Yunnan, Guizhou, Guangdong, Hubei, etc., and continues to expand its business territory nationwide. (Cross-border knowledge)

　　Internet news

　　6. Amazon launches new service: Create "virtual stand-in" for buyers to customize T-shirts

　　Amazon reportedly launched a new service today that allows users to customize T-shirts based on their size. The service is called Made For You, and shoppers can tailor a T-shirt based on a number of metrics. To be exact, buyers can customize the T-shirt based on the type of fabric, color, length, fit, neckline and sleeve length, and the customized T-shirt costs $25. (Sina Technology)

　　7. Hainan offshore duty-free shops have sold more than 30 billion yuan this year. A new batch of offshore duty-free shopping stores will be opened.

　　It was learned from the Provincial Department of Commerce that after the implementation of the new off-island duty-free policy in Hainan, Hainan Province has further met consumers' shopping needs, and off-island duty-free shop sales have achieved outstanding results. According to data from China Duty Free Group's sales system, from January 1 to December 14, 2020, the total sales amount (including tax) of four offshore duty-free shops in Hainan exceeded 30 billion yuan, of which the sales of duty-free goods exceeded 25 billion yuan, and the sales of tax-free goods were about 5 billion yuan, both doubled year-on-year. Especially since the implementation of the new policy on July 1, the average daily sales exceeded 120 million yuan, an increase of more than twice year-on-year. (Europe)

　　8. Twitter will close video application Periscope in March next year

　　Twitter announced that it will close the live short video service Periscope service and will stop the Periscope application in March 2021. However, Twitter will continue to provide live video streaming services through Twitter Live features in the Twitter app. (the verge)

　　9. China's highest daily processing volume in November hit a record high

　　Data released by the Ministry of Commerce today showed that the express delivery business volume of express delivery companies in November increased by more than 30% year-on-year, with an average daily express delivery volume of 330 million pieces and a maximum daily processing volume of 675 million pieces, a record high. (Cailianshe)

　　Cross-border newsletter

　　10. Amazon launches FBA logistics program in Brazil

　　According to Yien.com, Amazon recently launched the FBA logistics plan in Brazil, and Amazon will provide logistics support for Brazil's cooperative stores.

　　According to reports, Amazon's FBA service is only provided to its member users and partner stores. Amazon provides member users with free express and video services, with a monthly fee of 9.9 real yuan. Stores using Amazon FBA must pay Amazon a higher commission, with a tax rate ranging from 11% to 15%, and there is no warehousing and transportation services for the first year of cooperation. (Cross-border knowledge)

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