#Laogao E-commerce Newsletter# [E-commerce Morning News on December 15]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 15] Tmall International and Cainiao jointly build a cross-border supply chain for luxury goods; Taobao Alliance authorizes Taobao App to trade on site and consumers do not have to go back to Taobao to place orders; Pinduoduo launches agricultural products "direct delivery from origin": to help rural revitalization; Guangdong express delivery new regulations: enterprises shall not be organized to reach monopoly agreements to implement monopoly behavior; Amazon Global Store Opening China releases strategic focus for 2021...

　　E-commerce newsletter

　　1. Tmall International joins Cainiao to create a cross-border supply chain for luxury goods

　　On December 15, Tmall International and Cainiao jointly built a cross-border supply chain of luxury goods, deployed more than 100 overseas direct purchase warehouses, built a bonded luxury goods warehouse in Hong Kong, Guangzhou and Hangzhou, and used intelligent systems to predict consumer demand and dispatch logistics resources to build a global direct procurement and direct delivery supply chain system, so that global luxury goods can be delivered from 15 to 30 days to as fast as 72 hours. (E-commerce News)

　　2. Pinduoduo launches "direct delivery of origin" of agricultural products: helping rural revitalization

　　36Kr learned that today, the new e-commerce platform Pinduoduo announced the launch of agricultural products "direct delivery to origin" and will further increase subsidies for fresh products such as fruits, vegetables, meat and eggs through comprehensive measures such as increasing capital investment, live broadcast support, talent cultivation, and supply chain optimization, and continuously improve the upward model of agricultural products direct delivery to origin, help the construction of regional public brands, strengthen data application and talent support, and promote rural revitalization. (36Kr)

　　3. Eight departments: By 2022, 85% of e-commerce express delivery will no longer be packaged again

　　According to December 15, recently, the National Development and Reform Commission, the State Post Bureau, the Ministry of Industry and Information Technology and other eight departments jointly issued the "Opinions on Accelerating the Green Transformation of Express Packaging". The "Opinions" propose that by 2022, the proportion of e-commerce express delivery will no longer be packaged to 85%, the application scale of recyclable express delivery packaging will reach 7 million, and by 2025, the number of express delivery packaging will basically achieve a green transformation. (E-commerce News)

　　4. Taobao Alliance authorizes Taobao App to trade on site and consumers do not have to return to Taobao to place an order.

　　According to news on December 15, Yibang Power learned that recently, Alibaba officially opened a major function for Taoke App: customized details page and private shopping cart. The opening of the above functions means that Taoke App users can directly receive coupons and purchase products in the App without having to jump to Taobao.

　　It is reported that the above functions will be provided to Taoke App developers through the Alibaba Baichuan platform. According to the official introduction, two steps are required to obtain the above functions: (1) Enter the Baichuan platform, become a Baichuan developer, and complete the application creation; (2) Enable permissions and system implementation: access to the document "Taobao Alliance Open Platform->Document Center->Client Capabilities->Baichuan Advanced E-commerce Capabilities". The access process for the entire function takes about 10 days.

　　However, the above "advanced permissions" are still in the internal testing stage and are only allowed to be activated for invitations. (Yibang Power)

　　5. Tmall store brand authorization will be gradually adjusted to online authorization

　　On December 14, the E-commerce Daily learned that Tmall issued a notice on the successive promotion of online brand authorization in business operations today (hereinafter referred to as the announcement).

　　The announcement stated that in order to allow more brands and merchants to share digital authorization links, the brand authorization of Tmall stores will be gradually adjusted to online authorization, and the Tmall store brand authorization letter will be updated when it expires or categories/brands are added.

　　The announcement shows that the scope of application of this rule adjustment is for Tmall in-operated merchants, and the application process includes the expiration update of the brand authorization letter and the application of new brands and categories for store applications, involving the adjustment of the rules of the "Qualification Standards for In-operated Merchants".

　　Specifically, after the change, the company's business license, organizational code certificate, trademark documents, brand party online authorization/authorization documents or procurement contracts and purchase invoices, and special commercial business licenses.

　　This adjustment will be announced on December 14, 2020 and will officially take effect on December 21, 2020. (E-commerce News)

　　Internet news

　　6. Ele.me: 34 alliance brands added 15 million members during Double 12

　　According to news on December 14, data from Ele.me showed that during Double 12, 34 Ele.me "Super Foodie Card" alliance brands increased by 15 million members, and member consumption increased by 84% compared with daily life. Membership has become a new fulcrum of catering brands' growth. Ele.me data shows that 30% of merchant orders come from member orders, of which, McDonald's and Tims coffee member orders account for more than 50%. (E-commerce News)

　　7. Mobike is fully connected to Meituan Mobike APP and will be closed today

　　On the evening of December 14, the Mobike APP and the Mobike WeChat mini program will be stopped from service and operation. At present, Mobike has been connected to the Meituan APP, and the balance, cycling card package and other related rights in the account can still be used in the Meituan APP. (E-commerce News)

　　8. Pompidou Center enters Taobao Fliggy to start its first official live broadcast

　　On December 14th, from 15:00 to 17:00 today, the Pompidou Center, known as the symbol of "Modern Paris", brought a global official premiere to Chinese netizens through live broadcasts by Fliggy and Taobao. It is understood that the Pompidou Centre is ranked alongside the Louvre and the Osse Gallery as the three most important museums in Paris. It has more than 100,000 collections and is one of the largest collection institutions of modern and contemporary art in the world, with more than 3 million visitors a year. (E-commerce News)

　　9. Guangdong Express New Regulations: Enterprises shall not be organized to reach monopoly agreements and implement monopoly behaviors

　　On December 15, the Guangdong Provincial Government Portal published the "Guangdong Express Market Management Measures" mentioned that express delivery industry organizations established in accordance with the law should protect the legitimate rights and interests of enterprises and shall not organize enterprises to reach monopoly agreements or implement monopoly behaviors. At the same time, the Measures will come into effect on January 1, 2021. (E-commerce News)

　　Cross-border newsletter

　　10. Amazon Global Store Opening China Releases Strategic Focus for 2021

　　36Kr learned that today, the 2020 Amazon Global Store Opening Online Cross-border Summit was held in Shanghai. At the summit, Amazon Global Store opened in China, China released four strategic priorities for 2021. Amazon Global Store Opening China will continue to support enterprises to transform into online business models in 2021, seizing cross-border e-commerce development opportunities; support sellers to expand global opportunities, develop multi-site business, and reduce risks; support sellers to build international brands trusted by global consumers, enterprises and institutional buyers, and build "brand power"; support sellers to continuously optimize product selection strategies and enhance "product power". (36Kr)

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