#Laogao E-commerce Newsletter# [November 17 E-commerce Evening News]

　　#Laogao E-commerce News# [November 17 E-commerce Evening News Brief] Meituan affiliated companies added a number of trademark information such as "Kangaroo Smart Kitchen"; Alibaba Zhang Yong: Double 11 in 2020 is a new starting point; State Post Bureau: On November 14, the express delivery volume reached 446 million pieces, setting a new high in the industry; the number of cross-border e-commerce packages in Guangzhou bonded zone is expected to reach 20 million; Zhihu released a Double Eleven Grass Report, with order volume increasing by 113% compared with 618...

　　E-commerce newsletter

　　1. Youzan reached strategic cooperation with Guangzhou International Commodity Exhibition and Trade City

　　On November 17, Youzan recently announced that it had reached a strategic cooperation with Guangzhou International Commodity Exhibition and Trade City, and the two parties will conduct comprehensive cooperation on digital operations with multi-store management and multi-channel growth. It is reported that during this cooperation, Guangzhou International Commodity Exhibition and Trade City will be fully connected to Youzan Chain. Through Youzan's product and technical support, we will build a digital headquarters for the Exhibition and Trade City to operate the middle platform, and through the middle platform, we will conduct digital operation and management of multiple stalls under the Exhibition and Trade City. In addition, the two sides will jointly launch the online mall "Show Trade Star Selection". Titanium Media)

　　2. Alibaba Zhang Yong: Double 11 in 2020 is a new starting point

　　According to the News on November 17, according to the Paper, recently, Alibaba Chairman and CEO Zhang Yong, Chairman of the Board of Directors and CEO, said at the 2020 Double 11 "Looking at China" High-end Thought Forum that Double 11 needs to take the initiative to innovate after 11 years of experience, and Double 11 in 2020 is a new starting point. It is understood that during this year's Double 11, Tmall's total transaction volume (GMV) reached 498.2 billion yuan, an increase of 103.2 billion yuan year-on-year, with a growth rate of 26%, setting a record high in the past three years. Among them, Alibaba platform has helped sell 410,000 agricultural products in 1,406 counties, with a transaction volume of 12 billion yuan, a year-on-year increase of 22%. (Europe)

　　3. State Post Bureau: The express delivery volume reached 446 million pieces on November 14, setting a new high in the industry

　　On November 17, the State Post Bureau issued a document today saying that data from the State Post Bureau's monitoring platform showed that on November 14, the delivery volume of postal and express delivery companies reached 446 million pieces, setting a new high in the industry's daily delivery volume. It is understood that Bian Zuodong, deputy director of the Market Supervision Department of the State Post Bureau, said at a press conference in October that the peak season for express delivery business this year is expected to range from early November to the eve of the 2021 Spring Festival, among which, the peak season peak will occur from November 11 to 16. (Titanium Media)

　　4. Zhihu released a double 11-type grass report, with order volume increasing by 113% compared with 618

　　According to Titanium Media on November 17, with the end of Double Eleven in 2020, Zhihu released the "Good Product Recommendation" grass planting report for the first time. The report shows that during this year's Double Eleven, the number of readings of Zhihu's "Good Product Recommendations" content exceeded 800 million. Compared with 618, the GMV doubled during the Double Eleven promotion period, and the order volume increased by 113%. Compared with the single-day data, the number of orders for "good goods recommendation" on November 11 reached 3.2 times that of June 18, and the GMV achieved a growth of 113%.

　　From the category perspective, 3C digital, household appliances, beauty and personal care, food and beverage, home decoration and building materials, clothing, shoes and boots have attracted the attention of Zhihu netizens and has become the six most popular categories this year on Double Eleven. In addition, the sales of sports goods, liquor, sports shoes and bags, game equipment, watches, perfume and makeup have grown rapidly, showing huge conversion and consumption potential on the Zhihu platform. Under the brand dimension, the top ten most popular brands among Zhihu users are: Xiaomi, Midea, Huawei, Apple, Three Squirrels, Lenovo, Liangpin Shop, Wanderer, Philips and Logitech. (Titanium Media)

　　5. Suning Retail Yunxian Town Market has served more than 200 million users

　　On November 17, Yiou learned that Suning Retail Cloud announced that the cumulative number of users served in the county and town markets across the country exceeded 200 million. At present, Retail Cloud's 7,000 stores cover 31 provincial administrative units across the country and more than 6,000 townships.

　　While the sinking market is widely deployed, retail cloud stores have also become an important traffic entrance and place for fulfillment of contracts for Suning. On the just-passed Double Eleven, Suning.com's 10 billion subsidy entered the offline market for the first time. County users, including left-behind elderly people and small town youth, can enjoy the discount of 10 billion subsidy, and services such as high-priced compensation and 10-year extended warranty. The north can reach Hulunbuir big poplar in Inner Mongolia and the west can reach Shache County, Kashgar, Xinjiang.

　　By going to villages and villages and going deep into old and small communities, retail cloud fully revitalizes the consumption vitality of counties and towns. On Double Eleven, the year-on-year growth of more than 150%, the sales of non-electric appliances in all categories increased by more than 4 times, and the sales of extended warranty services increased by 14 times. (Europe)

　　Internet news

　　6. Flying Pig's "Flying Flying" reservation section exceeds 120,000 and more than half of itinerary within 7 days

　　According to November 17, as of November 15, more than 120,000 flight segments of Fliggy's airlines have been booked by passengers. If calculated based on one round trip per person, nearly 60,000 people completed their travel reservations on the first weekend after Double 11. In addition, more than 50% of users make reservations for flights within 7 days. (36Kr)

　　7. Goldman Sachs lists JD.com as the "Confident Buy" list target price of HK$346

　　On November 17, Goldman Sachs said it gave JD H shares a "buy" rating and included it on the "confidence buy" list with a target price of HK$346. The institution believes that JD.com's third-quarter performance was stable, with both revenue and net profit surpassing expectations. As of 14:9 pm, JD.com's Hong Kong stocks fell 7.17% to HK$341.6. (Europe)

　　8. Apple may have sent a foldable iPhone to Foxconn for testing

　　On November 17, according to Taiwan's Economic Daily, Apple has begun to send foldable iPhones to assembly partner Foxconn for testing, and the release date is expected to be September 2022. According to reports, Foxconn's testing focused on the use of OLED or micro LEDs, because the choice of the screen will ultimately affect the production method of the device. (Europe)

　　9. Meituan affiliated companies have added a number of trademark information such as "Kangaroo Smart Kitchen"

　　On November 17, Meituan's affiliated company Beijing Sankuai Technology Co., Ltd. recently added a number of new trademark application information. The trademark names include "Meituan Dianping", "Kangaroo Smart Kitchen", "Big Brand Driver", "Meituan Pinpin", "Meituan Circle", "Meituan Local Circle", etc. International categories involve catering accommodation, communication services, advertising sales, education and entertainment, scientific instruments, etc. At present, the trademark status is displayed as "Trademark application". According to the information, the legal representative of the company is Mu Rongjun, with a registered capital of 2940 million yuan, of which, Meituan Chairman Wang Xing holds 95% of the shares. (Titanium Media)

　　Cross-border newsletter

　　10. The annual number of cross-border e-commerce packages in Guangzhou Bonded Zone is expected to reach 20 million.

　　On November 17, the E-commerce Daily learned from the official website of Guangzhou Huangpu District that since the epidemic, the cross-border e-commerce business in Guangzhou Free Trade Zone has grown rapidly. As of the end of October, the business volume increased by 89% year-on-year. It is estimated that the number of cross-border e-commerce parcels in Guangzhou Bonded Zone will reach 20 million and import and export volume will reach 4.4 billion yuan, an increase of 89% and 95% year-on-year. (E-commerce News)

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