#Laogao E-commerce Newsletter# [November 5 E-commerce Morning News]

　　#Laogao E-commerce Newsletter# [November 5 E-commerce Morning News] Tmall Double 11 starts well: Zebra AI class tops K12; Suning.com Double 11 billion subsidy plan 5G mobile phones are subsidized by 500 yuan per 5G mobile phone, OnePlus won the first place on multiple lists with its new 8T product; the number of Douyin enterprise accounts exceeded 5 million; Forbes China released the China Rich List: Jack Ma has been the richest man again; Yang Yuanqing: Lenovo orders are unprecedented, and global PC sales will exceed 300 million next year...

　　E-commerce newsletter

　　1. Tmall Double 11 has a good start: Zebra AI class tops K12

　　As of 24:00 on November 3, the first wave of pre-sales in Tmall Double 11 was successful, and many education brands ushered in a good start.

　　During the first wave of sales, Dongao, China Accounting Online School and Sier Education firmly ranked in the top three in the overall list. Dongao has been ranked first in the education and training category for three consecutive days. On the last payment day of the first wave, China Accounting Online School still achieved a daily month-on-month growth of 87%. (Europe)

　　2. The B station UP host will visit Taobao

　　According to the news on November 4, according to the report of Toutiao, Taobao is currently inviting UP owners from Bilibili (B Station) to settle in Taobao for a shopping trip. It is understood that Taobao Bullet is the latest content sector opened by Taobao. This sector has been opened for internal testing to some experts from October 10. The creative content will be displayed in the form of pictures and texts (or videos), but during the internal testing period, pure content without products can only be released, and it may be open to merchants in the later stage. Taobao waiter, who is responsible for the use of content community creators, recently sent a letter to the B station UP host saying that Taobao will have a series of account support strategies, including traffic support, fan increase support, one-on-one waiter tutoring and future commercialization space. (E-commerce News)

　　3. Suning.com Double 110 billion subsidy plan for 5G mobile phones is subsidized by 500 yuan per 5G mobile phone, and OnePlus won the first place on multiple lists with its new 8T product

　　Recently, Suning.com's Double 110 billion subsidy plan has been launched. The subsidy plan has an average special subsidy amount for each 5G mobile phone. Among them, new 5G mobile phones such as iPhone 12 and Huawei mate 40 are all subsidized. In addition, Suning.com's 3C category exchange for old products is 4,288 yuan, and a 50 yuan coupon will be returned after submitting the order. According to Suning.com Double Eleven Wukong List, as of 12:00, OnePlus' brand sales and sales rankings in the mobile phone list rose by 9 and ranked first, Apple temporarily ranked second, Huawei and Xiaomi followed closely, Nut entered the ranking for the first time, currently ranks ninth in the brand sales list and tenth in the brand sales list; in the product sales list, OnePlus 8T, iPhone12 and iPhone11 ranked in the top three respectively. (36Kr)

　　4. NetEase Yanxuan: Withdraw from Double Eleven this year, and get the largest subsidy for the whole year

　　36Kr learned that NetEase Yanxuan’s official Weibo account stated that it will withdraw from Double Eleven this year. NetEase Yanxuan said, "We want to withdraw from Double Eleven, which advocates excessive consumption and carnival for sales numbers." NetEase Yanxuan also said that this year, Double Eleven will not be used for complex discounts, but "completely handled" the maximum subsidy for the whole year. This year, there will be no war reports on Double Eleven, and no celebration banquets will be held for sales. (36Kr)

　　5. Yang Yuanqing: Lenovo has unprecedented orders, and global PC sales will exceed 300 million units next year

　　Yang Yuanqing, chairman and CEO of Lenovo Group, said that the revenue growth in the last quarter hit a new high, but there are still millions of computers, tablets and mobile phones that cannot be supplied. If it can be supplied, there will be better performance. Now facing this situation, there are unprecedentedly many orders, but performance mainly depends not on the order, but on the supply side. He predicts that PC sales will be between 290 million and 295 million this year. It is entirely possible to grow by another 5% next year, exceeding 300 million. (Tencent First-line)

　　Internet news

　　6. The number of Douyin enterprise accounts exceeded 5 million

　　36Kr learned that according to Douyin, Douyin currently has 600 million daily active users, and the proportion of users with more than 30 minutes has reached 35%; since last year, the number of Douyin enterprise accounts has increased from 1 million to 5 million, and 29 industries and 295 sub-industry chooses Douyin enterprise accounts; the content released by the enterprise account can be seen 20 billion times a day; an average of 1 enterprise account video can bring 18 business opportunities. (36Kr)

　　7. Qunar.com launches a number of tourism products around the "Yangtze River"

　　36Kr learned that today, the launch conference of the second "Big River and Great Journey" event hosted by Xinhuanet was held. At the meeting, Qunar.com launched a number of tourism products around the "Yangtze River", which include tourism routes, hotels, etc., and will also screen for the production of high-quality tourism routes. (36Kr)

　　8. Forbes China releases the list of rich Chinese people: Jack Ma ranked first in the richest

　　36Kr learned that there are 400 people on the list of Forbes China Rich List in 2020. The total wealth of those who are on this list soared to $2.11 trillion from $1.29 trillion a year ago. Nearly two-thirds of those listed have their wealth increased over the past year. The threshold for this year's list is $1.55 billion, compared with $1 billion a year ago. Jack Ma ranked the richest man again and ranked first for the third consecutive year, with a net worth of 437.72 billion yuan; Ma Huateng and Zhong Shanshan ranked second and third respectively, with net worth of 36,832 and 359.65 billion yuan respectively. The wealth of the top 10 people on the Forbes China Rich List is higher than that of a year ago. (36Kr)

　　9. The stock prices of JD.com and Pinduoduo both hit record highs

　　According to news on November 4, US e-commerce stocks rose sharply, with Pinduoduo's increase expanding to 10%, and JD.com rose by more than 6%, and both hit record highs. (Titanium Media)

　　Cross-border newsletter

　　10. China has established 10 demonstration zones for innovation promotion in import trade

　　商务部、国家发展改革委、财政部等9部门和单位宣布，我国决定设立10个进口贸易促进创新示范区。商务部外贸司司长李兴乾4日在国家会展中心（上海）接受媒体采访时介绍，10个进口贸易促进创新示范区分别是上海市虹桥商务区、辽宁省大连金普新区、江苏省昆山市、浙江省义乌市、安徽省合肥经济技术开发区、福建省厦门湖里区、山东省青岛西海岸新区、广东省广州南沙区、四川省天府新区和陕西省西安国际港务区。（新华社）

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