#Laogao E-commerce Newsletter#【E-commerce Evening News Brief on November 4】

　　#Laogao E-commerce Newsletter# [November 4 E-commerce Evening News] Kuaishou cracked down on inferior e-commerce banned more than 700 gang accounts since July; the price reached half of the hot pot restaurant Hema said it would promote hot pot takeaway super dine-in; Hua Xizi became the top leader in the top list of domestic beauty products and cosmetics in the first day of the "Double 11" express delivery season; Guangdong express delivery volume exceeded 100 million pieces; it is said that JD Health may be approved by the Hong Kong Stock Exchange as soon as next week...

　　E-commerce newsletter

　　1. The number of express delivery in Guangdong exceeded 100 million on the first day of the "Double 11" express delivery season

　　According to November 4, the Guangdong Provincial Postal Administration said that the peak season for express delivery business in 2020 has started on November 1. On the first day of the "Double 11" express delivery season, the number of express delivery brands in Guangdong Province received and sent by more than 100 million pieces, the delivery volume exceeded 36 million pieces, and the processing volume on the same day reached 136 million pieces, setting a record high for the single-day express delivery processing volume this year, leading the country. (Titanium Media)

　　2. Hua Xizi became the top domestic beauty products and cosmetics list in the first three days of Tmall Double 11

　　According to news on November 4, Tmall's overseas data showed that from November 1 to 3, Hua Xizi ranked first in the top domestic beauty products and cosmetics overseas, with Perfect Diary, HFP, and Winona following closely. It is understood that the Huaxizi "Miao Impression" series of makeup products has exceeded one million on the first day of Double 11 alone. At present, domestic products on Taobao have been sold to more than 200 countries and regions around the world through Tmall overseas platforms, and more than 7 million overseas Chinese around the world are spending on Tmall Double 11. (Titanium Media)

　　3. Xiaodian Technology reaches a cooperation with Broadway and will enter 53 theaters on Broadway

　　On November 4, recently, shared charging company Xiaodian Technology reached a cooperation with the well-known theater brand Broadway. According to the cooperation agreement, Xiaodian shared charging equipment will exclusively enter 53 theaters on Broadway. Xiaodian Technology can also formulate exclusive promotion plans based on Broadway's needs, including offline movie promotion, online banner pop-up windows, etc. It is reported that in September this year, Xiaodian Technology reached a strategic cooperation with Intime Commercial Group, exclusively entering Intime's more than 50 shopping centers and department stores in Beijing, Hangzhou, Wuhan and other cities, providing Intime customers with convenient mobile charging "Tong Loan Tong Repayment" services. (Europe)

　　4. The price is half of the hot pot restaurant. Hema says it will promote hot pot takeout and dine-in

　　On November 4, Yiou learned that Hema Hot Pot was officially launched online at Hema and Ele.me nationwide, with a price of about 50% off for hot pot restaurants.

　　On the Hema APP, hotpot has become a first-class category that is ranked alongside seafood, aquatic products, fruits and vegetables, etc. Among the "Hema Fresh Kitchen" opened by Hema on the Ele.me platform, hot pot surpasses Hema's special seafood and ranks at the highest level.

　　"We believe that the proportion of takeaway in hot pot can exceed half in the future." Ning Qiang, general manager of Hema 3R business unit, said: "Super cost-effectiveness, super rich categories, fast home delivery, and the unique atmosphere of eating hot pot at home, these advantages are expected to make takeaway a mainstream consumption form of hot pot." (Yiou)

　　5. Kuaishou's "Xiaodiantong" uses refined strategies to help full-scene marketing, and e-commerce anchors enter a new blue ocean of traffic conversion

　　On November 4, Kuaishou recently held a marketing open day press conference for the "Xiaodiantong" market. At the meeting, it officially launched the Kuaishou e-commerce anchor traffic promotion tool "Xiaodiantong". At the press conference, Kuaishou not only presented the product form and core advantages of "Xiaodiantong", but also invited Kuaishou e-commerce merchants to share the marketing dividends obtained through "Xiaodiantong", and displayed the formed operation models and delivery experiences to more Kuaishou merchants in all aspects. Kuaishou said that in the future, it will listen more to the demands and feedback of platform stores, meet merchants' needs with more optimized product iterations, and achieve win-win cooperation between platforms and merchants. (Europe)

　　Internet news

　　6. It is said that JD Health may be approved by the Hong Kong Stock Exchange IPO as soon as next week

　　On November 4, some media quoted people familiar with the matter as saying that JD Health is seeking to obtain approval for listing on the Hong Kong Stock Exchange as early as next week, and the amount of funds raised may exceed US$3 billion. JD Health has not yet responded to this. It is understood that the company officially submitted a prospectus to the Hong Kong Stock Exchange in September this year and plans to be listed on the Hong Kong Stock Exchange. In addition, JD Health CEO Xin Lijun recently revealed at the 2020 JD Health Partner Conference that in the first half of 2020, the company's revenue was 8.8 billion yuan, a year-on-year increase of 76%. (Titanium Media)

　　7. Kuaishou cracked down on inferior e-commerce companies banned more than 700 gang accounts since July

　　On November 4, the official account of Kuaishou e-commerce site, "Kuaishou Sales Assistant", recently released the 11th issue of "Selling Self-Sales or PK Sales of Inferior Products" for violations, and imposed penalties of dozens of anchors, including well-known anchors, fined, banned live broadcast permissions, and permanently banned small yellow cars. Since July 10, 2020, a total of 11 issues have been issued to crack down on PK e-commerce gangs, more than 700 inferior e-commerce gang accounts have been banned, and more than 300 educational traffic anchors have been banned. The Kuaishou e-commerce governance team stated that Kuaishou will continue to crack down on inferior e-commerce and remind users to pay attention to identification. E-commerce companies with the following characteristics should report in a timely manner to jointly create a good shopping environment. (Europe)

　　8. Alibaba's production warehouse model upgraded the agricultural supply chain, and Tmall's Double 11 agricultural product sales increased by 76% year-on-year

　　According to Titanium Media on November 4, during the first wave of sales from November 1 to 3, the sales of agricultural products on Alibaba's platform increased by 76% year-on-year, and the total number of agricultural products increased by 32% year-on-year.

　　During the first wave of sales, sales of more than 3,000 agricultural products and sales volume increased by three digits year-on-year. In addition, a batch of single products with sales of over 5 million yuan or even 10 million yuan have also appeared.

　　On Tmall Double 11 this year, Alibaba challenged the limit of the upward supply chain of agricultural products. The five major production warehouses of Alibaba Digital Agriculture, except for the Shaanxi Xi'an warehouse, all production warehouses in Kunming, Yunnan, Nanning, Guangxi, Chengdu, Sichuan, and Zibo, Shandong are put into operation. These production warehouses are distributed in the core agricultural production areas of China. These production warehouses and sales warehouses form a digital agricultural product circulation network, which can directly supply 1 million tons of fresh agricultural products to the national dining table in a year. (Titanium Media)

　　9. Preparing for the "unmanned subway", Shenzhen Metro Fully Automatic Operation Test Center has started construction

　　Titanium Media reported on November 4 that the Shenzhen Metro fully automatic operation test center officially started construction, marking that Shenzhen, the "city on track" has fully entered the era of intelligent urban rail. The test center that started construction will be built next to the Shenzhen Metro Shenyun Vehicle Depot test line. It is planned to be put into use in June 2021 with a construction area of ​​about 4,200 square meters. After completion, it will support Shenzhen Metro to usher in the completion of the highest level of GoA4 fully automatic operation line. (Source: Southern Network)

　　Cross-border newsletter

　　10. iKala report: Southeast Asian social e-commerce GMV has tripled in the first half of this year

　　According to November 3, in order to illustrate the situation of social e-commerce in Southeast Asia, technology solution provider iKala released a research report. The report shows that compared with the same period last year, the total social e-commerce orders in Southeast Asia more than doubled in the first half of 2020, while the total commodity value (GMV) in the entire region tripled.

　　The report highlights the impact of increased live sales and live videos featuring products, with the region's share of live sales from nearly 13% to 67%. Meanwhile, an analysis of repeated purchases found that consumers in Vietnam and the Philippines usually spend twice a week through live promotions, while consumers in Singapore shop on social media every week. (E-commerce News)

 Click to register < a> Apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. All businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join! < a>

,