#Laogao E-commerce Newsletter# [E-commerce Morning News on September 29]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on September 29] Taobao: August transaction volume hit the highest growth rate in the past year; Suning.com officially announced: During the double festival, an additional 5 billion subsidies were invested; the "11.11 Douyin Fan Festival" merchant conference opened; Alibaba, Pinduoduo, Meituan and Didi community group purchases started; Convenience Bee data shows that foreign wine surpasses yellow wine to become the "best CP" of hairy crabs...

　　E-commerce newsletter

　　1. Tmall: From April to June, Tmall International's payment GMV increased by more than 40% year-on-year

　　Liu Peng, president of Tmall Import and Export Business Group, introduced that from April to June 2020, Tmall International's payment GMV increased by more than 40% year-on-year. The strong growth of the market leader attracted more overseas brands to accelerate their entry, and more than 2,300 new brands were added this year. (First Financial Daily)

　　2. Taobao: August transaction volume hits the highest growth rate in the past year

　　According to Jiang Fan, president of Taobao Tmall, the transaction scale of core commercial sectors is also continuing to grow strongly. Starting from April this year, Tmall's online physical transactions rebounded rapidly, and the transactions during the 618 period were particularly beyond expectations. In the first quarter of fiscal year 2021, Tmall's physical transaction growth rate reached 27%, and the growth rate of core categories such as clothing, fast-moving consumer goods, and consumer electronics was significantly ahead of the growth rate of China's retail market. In August, Taobao's monthly transaction volume hit the highest growth rate in the past year. (First Financial Daily)

　　3. Suning.com officially announced: During the Double Festival, an additional subsidy will be invested 5 billion yuan.

　　36Kr learned that on September 28, Suning.com announced that it will officially launch the 2020 Double Eleven promotion ahead of schedule on September 28, and set the National Day holiday from September 28 to October 8 as the Double Eleven promotion to start, and introduce a total of three major policies, including 5 billion subsidies, J-10% money-saving plan, and an extension of the price guarantee to November 12. (36Kr)

　　4. Taobao Tmall President Jiang Fan: Alibaba's annual active consumers in China's retail market reached 742 million

　　Alibaba's 2020 Global Investors Conference was held. According to Jiang Fan, president of Taobao Tmall, the user scale of Taobao Tmall has continued to grow rapidly in the past year. Alibaba's annual active consumers in China's retail market reached 742 million, and mobile monthly active users increased by 119 million, of which 70% of the new users came from the sinking market. It is expected that there will still be a lot of room for growth in the next 2 to 3 years. In addition, the scale of the two paid membership systems of 88VIP and Taobao Money Saving Monthly Card continues to grow. (Yicai)

　　5. The "11.11 Douyin Fan Festival" merchant conference opens

　　On September 28, Douyin held the "11.11 Douyin Fan Festival" merchant conference today. This press conference was presented in the form of vertical screen native live broadcast for the first time. At the same time, Douyin e-commerce announced a comprehensive upgrade of its products and will launch a series of fan-loving ways to play for the "11.11 Douyin Fans Festival". Mu Qing, vice president of Douyin e-commerce, said at the meeting that Douyin e-commerce is committed to becoming the preferred platform for users to discover and obtain high-priced goods. The mission of the Douyin e-commerce team is to have no difficult-to-sell good goods. On November 11 this year, Douyin E-commerce will take content e-commerce as the cornerstone, build a unique new model of "people and goods yards" with diversified content sites, and reconstruct the e-commerce shopping experience. (E-commerce News)

　　Internet news

　　6. Alibaba, Pinduoduo, Meituan, Didi community group buying starts

　　Following Meituan, Pinduoduo and Didi, Alibaba entered the community group buying process, and the Hema business group formed the Hema Preferred Business Department. Hema President Hou Yi was directly responsible and reported to Dai Shan, president of Alibaba's B2B business group business. (LatePost later)

　　7. Convenience Bee data shows that foreign wine surpasses yellow wine to become the "best CP" of hairy crabs

　　36Kr learned that according to Convenience Bee statistics, compared with the same period last week, the sales of liquor in stores nationwide increased by more than 30%, among which the highest sales were foreign wine, surpassing the rice wine that is usually considered the "best CP" of hairy crabs. Compared with the same period last week, Convenience Bee's national liquor sales rose by 34%. From the specific classification, foreign wine rose by 47%, ranking first, followed by rice wine, with an increase of nearly 30%, followed by plum wine and white wine. (36Kr)

　　8. Ele.me’s first “Doudou Festival” will be launched from September 28 to September 30

　　36Kr learned that Ele.me announced the launch of its first foodie bean carnival, namely the "Doudou Festival". This is Ele.me’s first member-based marketing festival after the membership system was upgraded in July this year. Some products from merchants such as Starbucks, Lele Tea, and Papa John can be obtained for free using Ele.me points "Foodie Bean". The "Dou Dou Festival" will last from September 28 to September 30. (36Kr)

　　9. Google: Start drawing 30% of in-app purchases next year

　　Google said on Monday that the company will implement app store rules starting next year, which require developers who distribute Android apps on the Google Play store to use Google in-app payment system. Google has set aside a year for app developers to adjust, with the final deadline being September 30, 2021. By then, app developers will have to use Google's payment system and can no longer use their independent payment system, and their in-app purchase revenue will be 30% shared by Google. (Phoenix Technology)

　　Cross-border newsletter

　　10. Amazon launches Alexa Guard Plus subscription service

　　On September 28, the E-commerce News learned that after launching the Echo and Echo Dot speakers, Amazon released the Alexa Guard Plus subscription service, with the service priced at $4.99 per month, including Ring Protect Plus.

　　According to Amazon's official introduction, the Alexa Guard Plus subscription service uses the Echo device speaker and its built-in microphone to detect abnormal sounds, such as footsteps when the user is not at home, the sound of the door opening and closing, and the sound outside the door, and after an abnormality is detected, an alert is issued to the user. The service can also play an alert to help stop the thief. (E-commerce News)

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