#Laogao E-commerce Newsletter# [E-commerce Evening News on April 23]

      #Laogao E-commerce News# [E-commerce Evening News on April 23] Evening News : Amazon US Station: From April 26, the clothing category products will add required size attributes; JD.com will work with Beijing Jinda to create "Fresh Edition Asia No. 1"; Taobao announced the establishment of "Taobao Sand Sculpture Day" to launch special research on sand sculpture culture.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Online fast fashion clothing brand group "Quickly carved" to complete US$50 million Series B financing

      On April 23, the cross-border online fast fashion clothing brand group "Xiao Ke" recently completed a US$50 million Series B financing. This round of financing was led by Tencent and followed by Xingnach Capital. After this round of financing, Xike will recruit high-end talents in four fields: technology research and development, back-end supply chain, e-commerce refined operations and brand marketing. It is understood that at present, Xike's core business covers developed markets such as North America and Europe, and is gradually expanding to emerging economies such as South America and the Middle East. (Yibang Power)

2. Taobao announced the establishment of "Taobao Sand Sculpture Day" to launch special research on sand sculpture culture

      According to April 23, today, Taobao announced that it will officially establish the 23rd of each month as "Taobao Sand Sculpture Day". In addition to continuing to launch the Netizen Sand Sculpture Behavior Award on the "Sand Sculpture Day" every month, Taobao will also launch a special research on sand sculpture culture. At the same time, Taobao also released the second issue of "Taobao Sand Sculpture Story Club" today, which users can watch on Taobao's official Weibo and Hisense VIDDA TV on major social media. It is reported that on March 10, Taobao launched the "Million-Seeking Sculptures" campaign on Weibo, and used 1 million as a reward to collect the sand sculpture stories that they have seen on Taobao. On March 15, Taobao recruited a sand sculpture jury from the entire network and recruited a "chief sculpture appraiser" for 2.333k/month. On April 1, Alibaba Pictures and Taobao jointly announced the launch of the "Sand Sculpture Universe Film Plan". (E-commerce News)

3. China Consumers Association’s “May Day” consumption tips: “Blind Air Ticket Box” needs to be viewed rationally

      On April 23, the official website of the China Consumers Association released the "May Day" consumption tips today. Among them, regarding the recent "air ticket blind box" products on the market, the China Consumers Association stated that consumers should look at it rationally. Traveling with "just leave" is not advisable. We must consider factors such as travel time, dining and accommodation, destination conditions, return arrangements, and after-sales return and exchange restrictions before making a decision. It is understood that on the eve of May Day, many OTA platforms including Qunar, Tongcheng Travel, Ctrip, Fliggy and other OTA platforms have launched "air ticket blind box" related products. After purchasing, consumers will get a domestic one-way ticket with a designated departure point, a random destination, and a random date. (E-commerce News)

4. Registration of "Douyin Payment" and "Dou Fixtures" financial property management trademarks

      According to news on April 23, Tianyan Check information shows that recently, the trademarks of "Douyin Payment", "Douyin Installment" and "Douxiangfu" applied for registration by Beijing Zitiao Network Technology Co., Ltd. have been registered one after another, and the international classification involves financial property management. It is reported that ByteDance obtained a payment license for Wuhan Hezhong Yibao Technology Co., Ltd. last year. As a result, ByteDance obtained four financial licenses: Hezhong Payment, Microfinance License, Insurance Brokerage License, and Securities Investment Advisory. (Yibang Power)

5. Suning.com will start May Day promotion from now

      On April 23, Suning.com announced that it will start the May Day promotion ahead of schedule, with the event time from April 23 to May 5. The content of this promotion includes early bird activities, cross-category old-for-new shopping allowances for Super members, service upgrades, etc. At present, the early bird activity has been launched, which consists of early bird vouchers, early bird fodders, early bird farms and early bird prices. It is reported that "early bird" is a brand new marketing IP launched by Suning.com during May Day, that is, early buying and early getting cheaper. It is worth mentioning that during the May Day promotion, Jia Nailiang will return to the Super Buyer Live Room and bring activities such as free gifts of big-name beauty products. (Yibang Power)

Internet news

6. JD.com joins hands with Beijing Jinda to create "Fresh Food Version Asia No. 1"

      April 23rd news, recently, the "JDT1" China-ASEAN integrated trading platform jointly created by Beijing Jinda and JD Cloud has completed the first phase of online development and will start the platform trial operation. The "JDT1" platform project is jointly operated by Jinda, jointly with partners such as JD Cloud and Guangzhou Aquatic Products. It is an online trading platform for the China-ASEAN Fresh Food Industrial Park invested and built by Jinda in Nanning, Guangxi. In the future, it will strive to become a digital bridge connecting Guangxi with ASEAN and even global fresh food trade, making digitalization a new driving force for China's economic dual circulation. With the implementation of the "JDT1" project, Jinda and JD.com will build a fresh version of "Asia No. 1" intelligent warehousing and logistics center based on the characteristics of the fresh food industry, invested by Jinda and operated by JD.com to achieve industrial upgrading of intelligent logistics, smart factories, etc. (E-commerce News)

7. The online game developer "Xiamen Celadon Digital" has been invested by Alibaba, Tencent and Bilibili.

      According to news on April 23, Qichacha information showed that on April 22, online game developer "Xiamen Celadon Digital" completed equity financing, and the investment institutions were Alibaba-affiliated enterprises Guangzhou Lingxi Interactive Entertainment Co., Ltd., B Station, and Tencent, with a financing amount of RMB 303 million. According to information, the "Xiamen Celadon Digital" game includes "Incredible Maze", "Aris Virus", "Endless Adventure", etc., which are affiliated to Xiamen Celadon Digital Technology Co., Ltd. The company was established in 2012. The legal representative is Yang Xu, with a registered capital of approximately RMB 14.2705 million. The business scope includes software development; other telecommunications services are not listed; other information technology services are not listed. (E-commerce News)

8. Xiaomi Youpin affiliated company has added passenger ticketing agents and other business scope

      According to the news on April 23, Tianyan Check information showed that on April 22, Xiaomi Youpin's affiliated company Youpin Information Technology Co., Ltd. underwent industrial and commercial changes, and the business scope was added to passenger ticketing agents; industrial design services; furniture installation and maintenance services; household appliance installation services; daily product repairs; daily electrical appliance repairs, etc. Youpin Information Technology Co., Ltd. was established in April 2018 with a registered capital of RMB 50 million. The legal representative is Bai Fang. The business scope includes online sales department stores; warehousing services; automobile sales, etc. Shareholder information shows that the company is jointly held by Lei Jun, Hong Feng, Li Wanqiang and Liu De, and Lei Jun is the largest shareholder, holding 70% of the shares. (E-commerce News)

Cross-border newsletter

9. Wish signs a cooperation agreement with South African Post SAPO

      According to Blue Ocean Yiguan.com, recently, Wish announced that it has signed a cooperation agreement with South African Post SAPO to enhance the platform's logistics capabilities in the South African market and provide consumers with better logistics services and consumption experience. Wish said that the cooperation will significantly increase Wish's logistics timeliness in the South African market, and can shorten the transportation time by more than 50% on average. At the same time, Wish will be able to provide end-to-end logistics information, provide tracking and delivery confirmation services; can perform bundled shipments of multiple items; and can provide buyers with SMS to be received, actual arrival notifications and other services. (E-commerce News)

10. Amazon US site: From April 26, the required size attributes are added to clothing products

      On April 23, according to Blue Ocean Yiguan.com, Amazon's US website announced that from April 26, 2021, clothing products will add required size attributes.

      The announcement shows that when the seller creates a new listing for clothing products, he needs to fill in the newly added standardized size attributes, including: shorts SHORTS, trousers PANTS, hat HAT, miniskirt SKIRT, dress OVERALLS, underwear BRA, base clothes UNDERGARMENT_SLIP, corset CORSET, shirt SHIRT, swimsuit SWINWEAR, etc.

      At the same time, Amazon said that the update aims to provide buyers with consistent clothing product size data, use unified and standardized size attributes, provide buyers with the most effective reference and improve their shopping experience.

      When filling in the clothing size attributes, the seller must select specific values ​​for the size attributes of the product from the standardized list, and the size description will no longer be made using text. For example, the size of the base coat is described using "swimsuit/shaping suit/primsuit/underwear", and the size of the skirt is described using "mini-skirt".

      In addition, Amazon also issued an announcement to adjust the FBA's policy on placing a warehouse entry limit for the US and European FBA. The platform said that starting today, it will adjust the policy of restricting Amazon logistics products in the United States, the United Kingdom, Germany, France, Italy and Spain. The number of goods entering the warehouse by ASIN is changed to the number of goods entering the warehouse by storage type. The seller's account will no longer have ASIN-level product entering the warehouse, but will limit the number of goods entering the warehouse according to different storage types. (E-commerce News)