#Laogao E-commerce Newsletter# [E-commerce Morning News on August 13]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on August 13] Alibaba: This year's Tmall Double 11 will be upgraded to a shopping carnival season; Taobao's special price version announced the launch of "global shopping"; 818 Suning Douyu Live Cooperation, focusing on the 3C consumer electronics field; Meituan launched the e-commerce business "Tuanhao Good Good" to provide a variety of products such as fruits and fresh food; JD.com announced that it has wholly owned the Wuxing Electric Appliances and established a new company...

　　E-commerce newsletter

　　1. Alibaba: This year's Tmall Double 11 will be upgraded to a shopping carnival season

　　36Kr learned that Liu Bo, vice president of Alibaba Group and general manager of Tmall platform operation business department, revealed at the Alibaba Mom M Summit that this year's Tmall Double 11 will be upgraded to a shopping carnival season, divided into two sales periods: November 1 is the first sales period, and November 11 is the second sales period. Liu Bo said that on this year's Tmall Double 11, Alibaba hopes to create more growth space for small and medium-sized merchants, new domestic merchants, foreign trade factories, industrial belt merchants, and agricultural product merchants in innovative ways, helping them get out of the impact of the epidemic through this year's Double 11 and create more business opportunities. (36Kr)

　　2. Alibaba: Alibaba Mom has served more than one million merchants in the past 13 years since its establishment.

　　At the Alibaba Mom M Summit, Jingren, senior vice president of Alibaba Group and general manager of Alibaba Mom’s Middle-Taiwan Operations Division, released three marketing products, including “super live broadcast”, “super short video”, and “super interactive city”, facing different marketing scenarios and merchants, and forming a digital era marketing matrix with the original products to meet the diverse demands of merchants at different levels.

　　In addition, Alibaba said that in the 13 years since its establishment, Alibaba Mom has served more than one million merchants and has become a business innovation ecosystem that connects 310,000 brand customers, covers a total of 1.4 billion brand members, and has a year-on-year increase of more than 100%. (Lieyun.com)

　　3. Taobao Special Price Edition announced the launch of "Global Shopping"

　　On August 12th, today, Taobao’s official Weibo account announced the launch of “global shopping”, pushing the global quality and good factory prices. It is understood that Taobao's special price version of "Global Purchase" was newly redesigned from the foreign trade to domestic sales channel launched a month ago. All the products are produced by well-known big-name OEM factories and are simultaneously equipped with high-standard logistics and after-sales systems. Yixuan, the head of Taobao Special Price Edition Foreign Trade Channel, said that Taobao Special Price Edition needs to make different global purchases, allowing 600 million consumers to enjoy global good products with the same quality as foreign trade brands at a free shipping price of 9.9 yuan. (E-commerce News)

　　4. Nongfu Spring and Pinduoduo have reached a strategic cooperation, with the official flagship store’s first-day transaction volume reaching 2.8 million yuan

　　On August 11, Nongfu Spring and Pinduoduo announced a strategic cooperation. Nongfu Spring will open an official flagship store in Pinduoduo and launch its full range of products.

　　The official flagship store of Nongfu Spring, which was launched on the same day, also set the highest sales record for the newly opened Pinduoduo store. On the first day of its launch, the flagship store achieved a single-store transaction volume of 2.8 million yuan, and the sales volume of Nongfu Spring NFC Juice Series products exceeded 33,000 pieces. During this period, the flagship store also opened a special live broadcast including product recommendations, factory visits, audience interactions, etc., and cooperated with discount activities such as "1 yuan flash sale" and "free lottery", attracting more than 400,000 viewers. (Europe)

　　5. 818 Suning Douyu Live Cooperation Focusing on the 3C Consumer Electronics Field

　　36Kr learned that Suning.com and Douyu said on Weibo that they will conduct live streaming and sales cooperation from August 14 to August 18, focusing on the 3C consumer electronics field. Suning introduced that this live broadcast cooperation invited top anchors from the game divisions of Douyu platform League of Legends, PlayerUnknown's Battlegrounds, Honor of Kings and other games, and all the top 3C brands in the industry participated. (36Kr)

　　Internet news

　　6. Meituan launched the e-commerce business "Tuanhaohuo" and provides a variety of products such as fresh fruits and food.

　　On August 12, according to Interface News, Meituan recently launched the e-commerce business "Tuanhao Good Goods" and added an "Tuanhao Goods" entrance to the homepage of Meituan App. It is reported that Tuanhao Goods is under the responsibility of Meituan flash purchase team. The current products provided include fruits, department stores, retail, grain and oil and fresh food. The prices of hot-selling products are almost around 10 yuan, or less. (E-commerce News)

　　7. Tencent Cloud launches the "Star Garden Plan" to support 300,000 small and medium-sized enterprises in the next three years

　　On August 12, Tencent Cloud launched a special "Star Park Plan" for technology park companies. In the next three years, Tencent Cloud will join hands with local governments and partners to invest hundreds of millions of resources to support 300,000 small and medium-sized enterprises across the country, focusing on supporting innovative enterprises in the Internet, games, e-commerce, cultural and creative industries, digital economy and other directions. (E-commerce News)

　　8. JD.com announces that it has wholly owned the stake in Wuxing Electric and set up a new company

　　On August 12, JD.com held a press conference in Nanjing today, announcing that it would establish a new company after holding Wuxing Electric Appliances, and planned to be called "JD.com Wuxing Electric Appliances Group Co., Ltd.". The new JD.com Wuxing Electric Appliances will continue to operate independently. Yan Xiaobing, senior vice president of JD Group and president of JD Retail Group's 3C home appliance retail business group, said that JD will create another JD home appliance offline. By 2025, JD.com will open 20 JD.com's super experience stores in first-tier cities, 300 JD.com's flagship stores in prefecture-level and above cities in the "one city, one store" model, and 50 million Wanzhentong Township stores. (E-commerce News)

　　9. ByteDance acquires the medical science popularization platform "Encyclopedia Famous Doctor"

　　According to August 13, on August 12, ByteDance completed its full acquisition of encyclopedia famous doctors for hundreds of millions of yuan. According to the information of Tianyancha APP, the famous encyclopedia doctor is affiliated to Beijing Encyclopedia Kangxun Technology Co., Ltd., which was established in February 2006 and the legal representative is Zhu Xiaobing. Its core management team comes from Berkeley National Laboratory, Peking Union Medical University, Alibaba, China Health Media Group, etc., and is composed of a team of experts from medical, Internet, and health media. In October 2018, Encyclopedia Famous Doctor completed tens of millions of A round of financing, with the investor being Lanchi Venture Capital; in October 2019, Encyclopedia Famous Doctor completed a USD B round of financing of tens of millions of dollars, led by Qianji Capital, and the A round of investment, Lanchi Venture Capital continued to follow up. (E-commerce News)

　　Cross-border newsletter

　　10. Amazon Global Store Opens: The Scale of Sellers in the Yangtze River Delta Region has increased by 9 times in the past five years

　　August 12th news, today, Amazon Global Store opened a store in China released the "From New Business Form to New Normal - 2020 China Export Cross-border E-commerce Trend Report", summarizing the development trends of China's export cross-border e-commerce industry and sellers in the past five years. The report shows that in the past five years, the growth rate of sellers in the Yangtze River Delta region has the fastest growth rate, with the growth scale of sellers reaching 9 times; the scale of sellers in the Pearl River Delta region has increased by 6 times; and the scale of sellers in the Haixi Economic Zone has increased by 5 times. In addition, according to its survey, nearly 60% of sellers have operated more than two Amazon overseas sites at the same time, and 82% of sellers plan to expand new sites on the existing basis. (E-commerce News)

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