#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on August 4]

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on August 4] Tmall helps innovate new domestic products, and 100 brands join the "TMIC Dark Horse Factory" to incubate new products; news says Taobao's special price version will launch short video channels; Pinduoduo's "limited time flash sale" live broadcast room and Gome hold an online exhibition and sales event; Wang Xing: Meituan does not exist for the stock price, and I am not myself; Starbucks officially launched the order-making business and is currently limited to WeChat mini-programs...

　　E-commerce newsletter

　　1. News says Taobao Special Edition will launch short video channels

　　According to 36Kr, Taobao's special price version will officially launch a short video channel in the near future. Judging from the leaked test pictures, the first batch of short videos selling goods are mostly foreign trade to domestic sales. It is understood that Taobao Special Price Edition recently released the first best-selling list of factory goods on the entire network. The list accommodates 2 million products directly supplied from 1.2 million factories, of which 70% of the products converted to foreign trade and domestic sales account for. (E-commerce News)

　　2. Tmall helps innovate new domestic products, and 100 brands join the "TMIC Dark Horse Factory" to incubate new products

　　On August 4, the "TMIC Dark Horse Factory" that helped brands accelerate the incubation of new products was launched on August 4. Functional snacks, laundry beads, makeup mirrors, floor mopping robots... Behind the TMIC dark horse factory is Tmall New Product Innovation Center (TMIC), which can be called the "new killer weapon". This time, the goal is to explore 20 trend industries throughout the year and find the next hot product for more than 1,000 new brands.

　　This is also the first time that Tmall has fully opened up its ability to incubate and operate new products. Previously, the methodology of scientifically creating new products was more valued by international brands, and Tmall hopes to give the capabilities of new product innovation centers to more domestic brands. (Titanium Media)

　　3. Alibaba 1688 internal testing "Caiyuanbao Community New E-commerce Version"

　　According to the report on August 4, according to Yibang Dynamics, Alibaba 1688 stated that 1688 is testing a new project called "Caiyuanbao Community New E-commerce Version", also known as "Caiyuanbao Community Version". In addition to serving micro-businesses, this new project also provides services to individual entrepreneurs, street stall owners, community shops and other groups, aiming to help the source manufacturers of the 1688 platform ship. According to information, Caiyuanbao App is a product mainly developed for micro-business agents in 1688 micro-supply business. Through this app, the WeChat business agent can view the products and updates published by its suppliers, and quickly forward the products and updates to WeChat Moments or Weibo for sale. (E-commerce News)

　　4. Suning Financial Renxingfu joined hands with 17 banks to create the 818 "strongest interest-free alliance"

　　On August 4, Suning Finance announced that during this 818 period, Suning Finance's consumer installment platform Renxingfu joined forces with 17 mainstream domestic banks to create a "strongest interest-free alliance" with three interest-free periods starting from three interest-free periods and up to 24 interest-free periods. At present, banks such as CCB, ICBC, Everbright, Bank of Communications, China Merchants Bank, Agricultural Bank of China, Postal Savings, Bank of China, GF, Pufa, Xingye, CITIC, Ningbo, Minsheng, Huaxia, Jiangsu, Beijing and other banks have joined. (E-commerce News)

　　5. Pinduoduo's "limited-time flash sale" live broadcast room and Gome hold an online exhibition and sales event

　　According to August 4, recently, the official live broadcast room of Pinduoduo's "limited-time flash sale" entered the flagship store of Gome Electrical Appliances Shanghai Pujian Road, bringing consumers an online exhibition and sales event. During the event, the two parties recommended a number of home appliance digital products on the spot and jointly distributed tens of thousands of large coupons in the live broadcast room, which led to a single store sales of more than 2 million yuan that day. Zou Li, head of Pinduoduo's "Second Pin" business group, said that Pinduoduo has reached a live broadcast intention with many home appliance digital dealers, including Gome. Every Monday in the future, Pinduoduo's "Limited Time Selling" live broadcast room will bring online exhibitions and sales activities. (E-commerce News)

　　Internet news

　　6. Wang Xing: Meituan does not exist for the stock price, and I am not

　　36Kr learned that when Fanfu talked about Meituan’s stock price, he said that Meituan’s company does not exist for the stock price, and I personally am not. At the same time, Wang Xing also said that telling the truth requires a price to pay, and telling lies requires a price to pay, but maintaining silence requires the greatest price to pay, especially for the whole person to remain silent. (36Kr)

　　7. Starbucks officially launched the order-buying business currently only is limited to WeChat mini-programs

　　According to August 4, this morning, Starbucks announced that the order-sharing business was officially launched. Consumers can initiate a friend order grouping on the order grouping interface. After sharing it to the WeChat group or WeChat friends, they can join the order together. Each order group can add up to 48 products. After the order is completed, the initiator will make a unified payment. At the same time, Starbucks launched a group payment service synchronized with WeChat for order-publication function, and the final generation of group payments is automatically distributed based on order-publication freight, discount, etc. It is understood that Starbucks' current order-buying service is limited to WeChat mini-programs, and other channels have not yet been opened. (E-commerce News)

　　8. WeChat: Find the video number through search and search

　　According to August 4, WeChat said today that WeChat is greyscale testing to display the video account on the search results page. The social accounts of the celebrity area that were previously launched have also added the entrance to the celebrity video account. In addition, WeChat also stated that it is internally testing the Video Account Assistant. Through this function, users can see the relevant data of each video, including dynamic management, personnel settings, data center, and notification center. It is understood that recently, the WeChat brand mini program officially started public beta, providing two certification methods: "general brand certification" and "e-commerce brand certification". After certification, you can enjoy a variety of product capabilities exclusive to the brand mini program. (E-commerce News)

　　9. Zhang Yiming sent another internal letter about the TikTok storm: Don’t care about short-term reputation damage, expect more difficulties in the future

　　According to August 4, after publishing an internal letter on the TikTok incident yesterday, today, ByteDance founder Zhang Yiming released an internal letter again, responding to the recent public opinion storm about ByteDance and himself, and advised employees not to care about short-term honors and to do the right thing patiently. (Titanium Media)

　　Cross-border newsletter

　　10. Vietnamese e-commerce Sendo may give up merging with Tiki to consider seeking Series D financing

　　On August 4, according to foreign media reports, Vietnamese e-commerce platform Sendo said that at present, integration with Tiki is not a necessary option, and it is considering seeking a Series D financing to take advantage of the country's rapidly growing e-commerce industry. It is understood that in February and March this year, there were reports that Tiki and Sendo were in merger negotiations. It was reported that if the two were successfully merged, the Vietnam e-commerce market will change from a top four to a three-legged situation. (E-commerce News)

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