#Laogao E-commerce News# [E-commerce Evening News on May 22] Tmall: Merchants participating in 618 in the past month have increased by 260 million fans; JD.com: The "New National Product Plan" has been fully upgraded during 618; WeChat: The number of users who place orders for mini-programs in April increased by 220% month-on-month; Ctrip acquired Dutch OTA Group Travix to expand overseas markets; Amazon "counter-market" launched catering takeaway services in India...
E-commerce newsletter
1. Tmall: The 618 merchants participated in the past month have increased by 260 million fans
According to data released by Tmall, as of May 20, in the past month, the flagship stores of merchants participating in Tmall 618 have increased by 260 million fans. Among the top 10 fans rankings of brand Tmall flagship stores, the three domestic brands, San Squirrel, Liangpinpuzi and Xiaomi, ranked in the top three, with the number of fans exceeding 30 million. It is reported that during Tmall 618, Tmall will jointly issue cash consumption coupons and subsidies with governments and brands in many places, with an estimated amount exceeding 10 billion. As of May 19, there have been more than 100,000 brands enrolled in Tmall 618. (E-commerce News)
2. Tmall upgrades the store assessment system and has nearly 10,000 merchants obtained five-star stores
On May 21, recently, the comprehensive experience assessment of Tmall service ecosystem upgraded stores was conducted for new star certification for stores on the Tmall platform based on eight major online shopping experience dimensions such as quality, logistics timeliness, service consultation, return and exchange experience, dispute resolution, special services, brand power, and user evaluation. According to the E-commerce News, nearly 10,000 merchants have obtained five-star store certification, including flagship stores such as Dyson, Yili, Xiaomi, Durex, and Quanyou Home. (E-commerce News)
3. JD.com: The "New National Products Plan" is fully upgraded during 618
36Kr learned that JD.com's "New National Product Plan" was fully upgraded during JD.com's 618 period, and will help more than 100,000 small and medium-sized brand merchants increase their transaction volume by more than 100% year-on-year through measures such as exclusive venues, exclusive resources, exclusive subsidies and exclusive loans. On May 10, JD.com launched the "New National Product Plan", investing 1.2 billion resources to provide a series of support for small and medium-sized enterprises such as traffic, marketing, funds, operations, and tools. (36Kr)
4. WeChat: The number of users who place orders on live mini program in April increased by 220% month-on-month
36Kr learned that on May 22, WeChat released a "Small Program Live Broadcast Progress Brief". The briefing shows that since the public beta of mini program live broadcasts in February 2020, the number of merchants has grown rapidly, and a single live broadcast room has been shared for up to 200,000 times. Among them, the number of users who placed orders in mini program live broadcast in April increased by 220% month-on-month. Data shows that the number of merchants who opened mini-program live broadcasts in April increased by 90% month-on-month, and the average daily live broadcast time of merchants tripled month-on-month, and the live broadcast time on May 1 reached nearly 5,000 hours. (36Kr)
5. Koala Ocean Shopping: Nearly 1,000 overseas brands in 21 countries entered during the epidemic
On May 22, Koala Haigou said that it is still increasing global investment during the epidemic. During the epidemic, nearly 1,000 brands from 21 countries in 5 continents entered Koala, and new merchants increased by 40% month-on-month. At the same time, Koala Ocean Shopping has also continued to expand its purchase of imported goods, with the purchase volume reaching 1.67 times that of February, a month-on-month increase of 67%. According to reports, in order to support more overseas small and medium-sized brands to enter China to expand sales, Koala Haigou has also launched an annual cloud investment promotion plan. Merchants around the world can remotely participate in monthly investment promotion conferences through DingTalk to achieve cloud consultation, cloud signing, and cloud entry. (E-commerce News)
Internet Information
6. Zhilian Recruitment promotes the "AI Easy-to-Faced" function and lays out the human capital ecosystem
According to the big data of Zhilian Recruitment, the overall recruitment demand in the first quarter was only 20% lower than last year, and began to approach normal levels in April, while job seekers exceeded the same period last year in March. This can indirectly reflect the employer's caution and pickiness in recruiting, while job seekers face a stricter screening mechanism. (Titanium Media)
7. Xiaomi TV has the highest shipment and sales volume in Q1 2020. Redmi Smart TV X series will be released on the 26th
According to the news on May 22, the latest data shows that the Chinese color TV market's sales in the first quarter of 2020 totaled 9.963 million units, of which Xiaomi TV monopolized 1.836 million units, with a market share of up to 18.4%, continuing to be in the leading position in the industry. In terms of shipments, Xiaomi TV shipped 2.07 million units in the first quarter. (Titanium Media)
8. Ctrip acquires Dutch OTA Group Travix to expand overseas markets
According to Cailianshe, Ctrip completed the acquisition of Dutch OTA group Travix in April this year, which is already under Ctrip Group. Through this transaction, Ctrip has acquired several travel brands such as Vayama, Vliegwinkel and CheapTickets.nl. It is understood that Travix was originally part of the Netherlands BCD International Tourism Technology Holding Group, with business covering European, American and Asian markets. (E-commerce News)
9. Amazon launches catering takeaway service in India
According to the latest news from foreign media, Amazon has once again entered the catering takeaway market in India. Swiggy and Zomato, the leading local catering takeaway companies, were forced to implement large-scale layoffs under the impact of the new crown epidemic. (Titanium Media)
Cross-border e-commerce
10. Cross-border e-commerce Shopee orders reached 430 million in the first quarter, up 111.2% year-on-year
On May 22, data released by the cross-border e-commerce platform Shopee showed that in the first quarter of this year, the total number of Shopee orders reached 430 million, an increase of 111.2% year-on-year, while the number of orders in the same period last year was 200 million. At the same time, Shopee ranked first in Southeast Asia's shopping app downloads and monthly active users. In the Indonesian market, Shopee's order volume in the first quarter exceeded 185 million, with an average daily order volume of more than 2 million orders, an increase of 122.6% year-on-year, becoming the largest e-commerce platform in Indonesia in the quarter. In addition, in April this year, Shopee order volume increased by 140% compared with the same period last year. (E-commerce News)
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