March 17 E-commerce Morning News

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on March 17] Kuaishou: Strictly restrict non-compliant commercial content began to be strictly restricted at the end of March; Shanghai: Support enterprises to actively use cross-border e-commerce platforms to develop international markets; Wang Lei: During the epidemic, Ele.me's word-of-mouth supermarket orders have increased by nearly 10 times; Gaode Map: The customer flow in major business districts across the country has recovered by more than 30%; online shopping demand surges Amazon will hire another 100,000 employees...

　　E-commerce newsletter

　　1. Kuaishou: Strictly restrict non-compliant commercial content starting at the end of March

　　March 16th news, today, the Kuaishou creator commercialization team issued a notice to the creators of the Kuaishou platform: From 0:00 on March 30, 2020, Kuaishou will strictly restrict non-compliant commercial content that has not been undertaken by the official platform. Kuaishou said that non-compliant commercial content includes but is not limited to inducing users to download Apps, guide purchases, divert off-site platforms, and induce offline transactions in short videos or live broadcasts through product descriptions, effect flattery, promotional activities, discount information, coupons, and redemption codes. Recently, Kuaishou Commercially released the "Brand Shopkeeper Plan", and creators can receive support policies such as preferential prices for brands. (36Kr)

　　2. Pinduoduo opens "Knock" communication products to the outside world

　　On March 16, Pinduoduo updated its corporate communications office platform "Knock" and began to allow users to register accounts on Knock and create teams. This "Knock" product, which has been in-between Pinduoduo for a long time, has been officially opened to the public. Qimai data shows that Knock's developer is Hangzhou Aimi Network Technology Co., Ltd., the operating entity of Pinduoduo, and all shares are held by Pinduoduo co-founder and CTO Chen Lei and co-founder Dada (Sun Qin). (Financial graffiti)

　　3. Wang Lei, an internal letter from Alibaba Local Life: The traffic obtained by local life merchants has been increasing.

　　Wang Lei, partner of Alibaba Group and president of Alibaba Local Life Services Company, issued an internal letter for all employees, pointing out that after the Alipay strategy upgrade, the traffic obtained by local life merchants has been continuously increasing, but this is only the first step. "We have a picture, a heart, and a battle with Alibaba's economy, which has greatly accelerated the digital upgrade of the entire local life industry. It can be said that a new battle has begun." In addition, he called the 318 promotion, which is about to begin in Alibaba's local life, "the first battle in the post-epidemic era", and "the first battle to promote the rapid recovery of the industry", and "a battle to closely collaborate with Alipay to innovate the bureau." (Sina Technology)

　　4. 1688 releases delay notice on industrial brand margin recovery

　　On March 16, 1688 issued an announcement stating that in the face of the epidemic, in order to help more industrial brand merchants alleviate the economic pressure of enterprises, the platform decided to postpone the policy of resuming the industrial brand margin to R target 50,000/TM target 100,000 (or the corresponding performance guarantee insurance R target 1,500 yuan/TM target 3,000 yuan).

　　This means that starting from April 1, 2020, the 1688 industrial brand will still be implemented in accordance with the existing rules of 16,000 yuan in margin (or 480 yuan in performance guarantee insurance). 1688 said that the subsequent margin resumption of execution time will be decided separately for the epidemic situation and the operation of the company. (Titanium Media)

　　5. Shanghai: Support enterprises to actively use cross-border e-commerce platforms to explore international markets

　　According to March 16, recently, the Shanghai Municipal Commerce Commission issued the "Policy Measures on Responding to the New Coronavirus Epidemic to Support the Stable Development of Foreign Trade Enterprises", including a total of 11 specific policy measures, including supporting enterprises to explore international markets. It proposes to support enterprises to actively utilize cross-border e-commerce platforms, increase efforts to develop international markets, and expand global procurement scale. Give full play to the role of the public service platform of the enterprise's international marketing system and extend the trade supply chain. Enterprises are encouraged to give full play to the role of the online Canton Fair platform, guide enterprises to adjust trade promotion activities in a timely manner, and maintain and expand international market customers and sales channels. (Sina Technology)

　　Internet news

　　6. McDonald's and Starbucks suspended in-store services in the United States and only provide takeaway and takeout

　　March 17th news: In order to prevent the spread of the virus, McDonald's and Starbucks have decided to close the in-store dining areas of their American restaurants, providing only takeout and takeout services. (Sina Finance)

　　7. Postal and express delivery enterprises have transported 119,600 tons of prevention and control materials and 192 million parcels

　　On March 16, the State Post Bureau released an article stating that as of March 15, postal enterprises and express delivery companies have carried and delivered a total of 119,600 tons of epidemic prevention and control materials, 192 million parcels, 30,000 vehicles were shipped, and 401 cargo flights were shipped. On March 15, China Post, SF Express and JD.com delivered 2,292 free items to the medical teams aiding Hubei. As of March 15, a total of 16,000 items have been delivered to the medical team to Hubei. (E-commerce News)

　　8. Wang Lei: During the epidemic, Ele.me's reputation supermarket order volume increased by nearly 10 times

　　According to Tencent News, at the Alibaba Local Life "2020 Merchant Conference" held online today, Wang Lei, partner of Alibaba Group and president of Alibaba Local Life Services, said that during the epidemic, the number of orders in supermarkets increased by nearly 10 times. According to reports, in response to the recent epidemic, Alibaba's local life service company has reduced takeaway commissions by 3-5% for 200,000 merchants, and has provided special financial support with a total amount of more than 1 billion yuan to more than 10,000 merchants. (Tencent Technology)

　　9. Gaode Map: The passenger flow in major business districts across the country has recovered by more than 30%

　　According to the news on March 16, the latest "Gaide Map Travel Warm News" released by Gaode Map shows that in the past month, the willingness to travel in major popular business districts across the country has steadily increased, and the passenger flow in major business districts has returned to more than 30% of the normal level before the epidemic. From March 14 to 15, the travel intention in the Wulin Business District in Hangzhou increased by 9 times, while the travel intention in the Dongmen Tianyi Business District in Ningbo and the Zhonglou Business District in Xi'an increased by more than 8 times. In addition, as of now, the businesses of many Intime Department Stores located in major popular business districts in the country have recovered to more than 50%. (IT Home)

　　Cross-border newsletter

　　10. Online shopping demand surges Amazon will hire another 100,000 employees

　　On March 17, Amazon said on Monday that it will hire an additional 100,000 employees in the United States to meet the surge in online shopping demand due to the coronavirus outbreak. At the same time, Amazon encourages employees in other industries that have been "unemployed or on leave" due to the COVID-19 pandemic to apply for these positions, such as the hotel industry, catering industry and tourism industry. This is similar to the practice of domestic e-commerce companies in absorbing catering industry employees in special periods. (Sina Technology)

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