November 15th E-commerce Evening News

"#Laogao E-commerce Newsletter# [November 15 E-commerce Evening News Brief]" Zhang Yong: The peak of Double Eleven this year reached 544,000 transactions per second; the daily delivery volume of postal express companies hit a new high, reaching 345 million pieces on the 14th; Huawei folding screen mobile phones are on sale and will be sold out again on the 18th and 22nd; Toutiao launched the "creator income plan", which will help tens of thousands of creators to earn more than 10,000 yuan a year in the next year; Lei Jun, chairman of Xiaomi: at least 10 5G mobile phones will be released next year...

E-commerce newsletter

1. Zhang Yong: This year's Double Eleven peak reached 544,000 transactions per second

November 15th news, yesterday, the 2019 "Looking at China" Thought Forum jointly organized by Peking University Guanghua School of Management and Alibaba Research Institute was held in Beijing. As the earliest founder of "Double 11", Zhang Yong, chairman and CEO of Alibaba Group, expressed his views.

Zhang Yong said that every year on Tmall Double 11, what I value most is the peak of technology and the technical strength behind it. The peak this year is 544,000 transactions per second, which is equivalent to 6 people in the bird's nest doing the same thing online in the same second, and 10,000 of them may be buying products with only 1,000 inventories at the same time. How to still ensure that the money is not wrong and the inventory is not deducted in this extreme situation is the most basic requirement. (Titanium Media)

2. The daily delivery volume of postal express companies hit a new high, reaching 345 million pieces on the 14th

On November 15, according to the WeChat account of the State Post Bureau, data from the State Post Bureau's monitoring platform shows that since the 13th of this month, postal and express delivery companies have delivered more than 300 million pieces per day, and on the 14th, it reached 345 million pieces, setting a record high in the industry's daily delivery volume.

目前，电商集中促销活动产生的邮、快件已进入投递高峰。投递量排名前30的城市为：上海、北京、广州、深圳、成都、杭州、重庆、苏州、东莞、武汉、南京、郑州、天津、西安、长沙、宁波、佛山、青岛、合肥、福州、温州、无锡、金华、昆明、泉州、沈阳、济南、石家庄、南宁、嘉兴。（钛媒体）

3. Seco Double 11 Battle Report: The maximum payment amount for a single transaction exceeds 3.47 million yuan, setting a record high

The Double 11 battle report released by Seku shows that as of 23:59 on November 14, the maximum payment amount for Seku online mall was 3.477635 million yuan, setting a record high for Seku single order amount. In addition, the trend of luxury online consumers becoming younger is more obvious. The post-90s and post-00s have become the backbone of luxury shopping. Although first-tier cities are still the main battlefield for luxury consumption, the consumption power of third- and fourth-tier cities to buy luxury goods has initially exploded. (36kr)

4. Taobao adjusts the "Taobao Market Management and Violation Handling Specifications": Increase the Handling of Distribution Products

According to news on November 15, Taobao plans to adjust the relevant rules of the "Taobao Market Management and Violation Handling Specifications". After the rule is changed, the previous node processing is only executed with the heaviest node processing and is changed to: execute node processing measures with the current deducted points. At the same time, an authentication link has been added. Members who are subject to node processing can only return to normal state after passing the authentication and node examination. (E-commerce News)

5. National Development and Reform Commission: Encourage the application of augmented/virtual reality and other technologies in shopping, radio and television scenarios

The National Development and Reform Commission issued the "Implementation Opinions on Promoting the Deep Integration of Advanced Manufacturing and Modern Service Industry", which proposed to meet the consumption upgrading needs in key areas and promote the innovative development of the smart device industry. Focus on developing high-end medical equipment such as surgical robots, medical imaging, remote diagnosis and treatment, wearable monitoring, exercise, infant monitoring, and elderly-friendly health care, and carry out value-added services such as health management, exercise guidance, and precise care, and gradually realize the intelligence of equipment and the intelligent life. Encourage the application of technologies such as augmented/virtual reality in shopping, radio and television and other scenarios. (36kr)

Internet Information

6. Huawei foldable screen mobile phones will be sold out and will be sold again on the 18th and 22nd

According to news on November 15, at 10:08 today, Huawei's first 5G foldable screen mobile phone Mate X started limited sales, priced at 16,999 yuan. The phone was sold out on the moment the JD and other platforms started selling. It was learned that at 10:08 on November 18 and November 22, Mate X will start the second and third rounds of sales again. (Sina Finance)

7. Toutiao launches the "creator income plan", helping tens of thousands of creators to earn more than ten thousand yuan in the next year

On November 15, Toutiao announced the launch of the "creator income plan" at the 2019 Vitality Conference. Hong Fei, general manager of Toutiao Ecology, said that he hopes to help 10,000 creators monthly salary exceed 10,000 in the next year.

According to the plan, Toutiao will continue to increase support for high-quality content, launch WeChat Toutiao traffic sharing, expand the creation income of multiple genres, and launch the fuel package and fan must-have tool, and support high-quality creators with 10 billion traffic.

In addition, exclusive video programs will be customized for high-quality creators to create a personalized creator IP.

"The content monetization model of creators will be more diverse. In addition to traffic sharing and cash incentives, there are also content payment, content e-commerce, live broadcast and other methods." Hong Fei said. (DoNews)

8. Zhu Wenjia responded to ByteDance's listing: Zhang Yiming believes that it is necessary to delay satisfaction

According to news on November 15, during the Toutiao Vision Conference, Toutiao Zhu Wenjia made her public debut as CEO for the first time. In an interview with the media, Zhu Wenjia said that after taking charge of Toutiao, it is mainly to do several main products under the general information platform. Speaking of being appointed CEO, he said it was because "I have a good understanding of products and technology."

A few days ago, the first version of the Toutiao internal beta version appeared. In this version, the Toutiao search box has been adjusted to the core position of the page, gaining a strong entry, and the search function has been further strengthened.

In this regard, Zhu Wenjia said in an interview that there are many test versions now, and whether they can be launched in the end depends on the user data in the test and the user's subjective experience. As for that headline search version, Zhu Wenjia believes that the data is not very good and will not be launched in the short term.

In addition, Zhu Wenjia said that Zhang Yiming would answer this question. Zhu Wenjia revealed that Zhang Yiming believes that listing "is a big deal, so you need to delay satisfaction and wait a little longer." (Sina Technology)

9. Xiaomi Chairman Lei Jun: At least 10 5G mobile phones will be released next year

On November 15, Xiaomi Chairman Lei Jun said at the 2019 China Mobile Global Partner Conference that Xiaomi will fully promote the research and development and promotion of 5G mobile phones, and release at least 10 5G mobile phones next year. Lei Jun revealed that in the first half of next year, all mid-to-high-end mobile phones with Xiaomi's over 2,000 yuan will be 5G mobile phones. (Securities Times)

Cross-border e-commerce

10. Founder and CEO of Indonesian e-commerce platform Tokopedia: Will focus on localization

On November 15, Tokopedia co-founder and CEO William Tanuwijaya announced plans to go public in the next few years. In an interview, he said that Tokopedia will focus on localization rather than emulating its peers to move internationally. (E-commerce News)

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