What steps do Taobao sellers have to create hot products? Analysis of specific matters

　　The importance of creating hot products to a store is definitely self-evident, but how to create hot products and what are the steps to create hot products? Let’s take a look! Next, the editor of Lao Gao E-commerce will give you a detailed explanation, hoping that these contents can help you accordingly.

　　Direct train keyword bid

　　The bid for keywords is based on the average market price in the early stage. According to experience, new products are difficult to make, and the price is higher than the average market price. After 1 hour and two hours, we will see if there is a position and display it. If there is no position, the percentage of the position will be increased by batch modification. It will not be possible until it is displayed. The percentage of targeted people should also be increased by 20%. The people in this position are more accurate and the later data will be very beautiful.

　　When setting a limit of hundreds of days every day, you must spend money. If you can't spend money, there are two reasons. One is that the price is low, there is no display, let alone clicks. Another reason is that the click rate of the picture is too poor, and it is displayed, but no one clicks. This is what we are going to do next. Optimize creative pictures.

　　The importance of click-through rate in the express train reaches more than 90%. The optimization of car pictures is one of the beauty. This kind of beauty is something that consumers are willing to see. Some pictures have a messy background without any aesthetics, and the placement of pictures is inconsistent. Now Taobao’s search side is more inclined to still life or model pictures on white background. Don’t have psoriasis. This is the most basic thing. When we open the Taobao homepage, we see basically still life pictures on white background. On the one hand, it is to cater to the trend of Taobao. Taobao’s trend is consumer trend.

　　Beauty is also copywriting, creative expression, and some people express the selling points of the product through words. It is perfect to express the selling points of the product through text and creative ideas. If the selling points of the product are expressed by consumers, the click rate of this picture will not be bad. You can also learn from the creative optimization of Fushengbao, 50 sets of exquisite templates, one-click setting and one-click placement; intelligent optimization of creative titles; support creative testing of 8 pictures, and one-step in place!

　　Another situation is that the artist's creative ability is not very strong. At that time, the simplest and rough way is to imitate. Search keywords and view the express trains on the first few pages. It depends on how the top-ranked creativity is. Design according to this creativity, and clicks will not be bad. Through them, we can know that consumption likes this type of creativity. If the click rate is not high enough, these sellers will not appear on the first screen.

　　Next, I want to tell you a key point, transformation

　　When we have completed all the previous work, the next thing is our purpose, which is to convert, and the traffic is also brought up. Once the conversion is increased, the product will be successful. Many times, problems occur in the last step, which will affect the conversion, the details and the price. We can do some promotions, discounts, gifts, and other activities to stimulate them so that they can have the desire to buy.

　　Next is the product details and evaluation. We have talked about the details before. If you want to operate it, I will tell you about the evaluation. If there are a bad review in the store C, we can call the customer and ask the customer to cancel the bad review. The necessity of handling bad reviews will affect the conversion. The money spent is wasted and the data cannot be measured.

　　Therefore, we must control the bad reviews. Now, when we go shopping, we will check the reviews. The content of the review directly affects the impulse to buy. If the reviews are good, we will definitely buy them. If many people say that the product is not good, we must consider it. There is no way to delete the reviews in Tmall stores. If there are bad reviews, there are two points and one explanations. If there are, find a higher-level number to make up for it, so that the bad one can be placed below. This can improve product conversion.

　　But the conversion method is whether you should have a clear direction. You know where the direct train comes from and where the sales are related. You should use the perspective of the key treasures of the fuel-saving treasure, indirect conversion direction, and understand which treasures are indirectly converted by the direct train. This function can be emphasized by the fuel-saving treasure, and you will be clear after experiencing it.

　　Hot products maintenance

　　This should be a small problem, but it can also be ignored. If you follow up on the direction, you can establish a customer base to maintain customers well. , regularly draw lucky customers to give away new products or hot products, maintain their enthusiasm, and upgrade and improve products by investigating the satisfaction of products with old customers.