How do Taobao sellers operate store decoration? How to conduct the test?

　　Several major components of creating hot-selling models: store preparation; product positioning and selection; style testing; baby optimization. First of all, we need to say that the steps and processes for creating hot-selling products for different categories may be different, and the effects of each person may be different, but this idea is basically the same, and you must know it. Next, the editor of Laogao E-commerce will give you a detailed explanation.

　　1. Store preparation work

　　1. When the store is decorated, users need to give them a sense of high quality when entering your store, rather than thinking that you are the same as the things selling street stalls. For example, offline store decoration, high-end and exquisite and romantic decoration, then the first feeling gives people is that the level of product and service must be a very high standard, and they are taking the high-end route. Doesn’t our store need to give users this feeling? So we must pay attention to store decoration.

　　The decoration of the store can bring users a good browsing experience, allowing users to add points to their image and trust in us.

　　2. Market trends and store direction positioning

　　First of all, you need to understand the advantages of your product and the style you are in, otherwise it will be difficult for you to choose the product you want to create. As a friend said, I will launch 10 or 20 new products every day. I don’t know which ones can be beaten and which ones have potential, but I don’t want to use too much money to test it. Is there any good way? What I want to say is that it is unlikely to get high profit returns without spending any costs. What is needed is to learn more about market data and be familiar with your own products.

　　2. Style test

　　1. Baby Details Page Affiliated Marketing Test Method

　　Use the store’s high-traffic treasures or hot-selling models to do related sales, and link the styles you need to test to analyze the clicks and transaction data of these new models to see if they have the potential to become hot-selling models.

　　2. Test model of the direct train

　　This method is the fastest and most effective, so it is also the method we often say, and it can be tested in multiple styles at the same time, which is used by big sellers.

　　It can not only measure models, but also measure pictures and word measurements for us. First of all, when selecting keywords, you need to choose some target keywords that show good clicks. You cannot be a big word in the industry (because the traffic is not accurate enough), nor can you choose long-tail words with high matching degree (not showing traffic is not enough, and you cannot get enough analysis data). The main reference data are the click-through rate, conversion rate, and popularity of the baby (storage and purchase) for analysis with the average data of peers.