Introduction to the gameplay of a mobile Taobao store (Part 1)

　　Hello everyone, I am Dr. Hu Pa. Today I will bring you an article on the preliminary process preparation for the creation of a sales-oriented store. Let’s first look at what is the backend of a mobile sales store:

　　The traffic distribution of the above-mentioned products is what we most want to see, and it is also the gameplay that has low promotion methods and relatively reasonable profits so far! This is very product-intensive. When you have the advantage of supply, you should consider this idea! How to build it?

　　1. Test model and map

　　Things that must not be avoided. Non-standard products are generally measured; standard products are measured pictures. For example, women's clothing and children's clothing, typical non-standard products, must be made with appropriate data. When testing the product, make a data classification:

　　Driving money, profit, main promotion, flat sales

　　Two core data for testing: click-through rate and purchase rate

　　Let me tell you a realistic thing: if you are a low-level store, your daily sales will not be 10,000 yuan! Click rate must be the first factor! ! This is nothing to be discussed. Don’t hit the data if it’s not up to level! Although the data of traffic analysis combines the accurate + extensive combination of keywords, we can only see click-through rates here or experience at present! More than 6% is better. Of course, there is also a category!

　　The purchase rate is generally good at 10%, which is the experience value. If you are not sure, you can analyze competitors. Use the Black Search developer to see the correct purchase rate and collection rate. Which one to bookmark or purchase?

　　High customer orders will be more collected than additional purchases, and medium and low customer orders will be better. Overall, the right to purchase is more important than collection! Generally speaking, high customer orders can be found in the overall collection and purchase data.

　　Judging from the product test results, click-through rate, purchase increase rate

　　High click-through rate High purchase rate Main recommendation money

　　High click-through rate Low purchase rate Driving price Driving price Weight Driving

　　Low click-through rate High purchase rate Profit ROI strategy

　　Low click-through rate Low purchase rate Flat sales Distribution or flat sales

　　The above tests can continue to test the second round if only one data is OK! If not, then take the seat! Passed 2 rounds of test/photograph

　　Our core wants to measure the main model, but don't give up any potential model that can become the main model

　　Whether it is style or picture, modern and contemporary tests are more of keywords. The keywords recommended by consumers in the system will change every year. Taobao will recommend keywords based on the buyer's search habits. Last year's hot products or models of hot products still need to be tested when our data is OK. At least the click rate is satisfied, so that the next step of operation can be carried out.

　　2. Basic sales volume

　　In fact, how did you arrange the order quantity? Do you want to make a form? I have emphasized many times when it comes to basic sales. There is no need to make a table, just increment, unless you have a specific way of playing. It is also possible to increment cycles in 3 days.

　　Jagged line growth model:

　　Cross-model

　　Nothing is wrong, you just need to grow the data or increase the output value in 3 days!

　　The hardest thing is what keywords you use!!

　　Crowd words: Products can operate crowded words

　　Clothing, shoes and bag products that can be operated for certain groups of people in a specified manner

　　For example, is the pregnant woman taking photos in a dress?

　　As shown in the picture above

　　Are many products not used as models for pregnant women?

　　How does this not manifest? Don't have to use all the photos of pregnant women

　　What pregnant women really need is a loose fit

　　The first one is for click-through rate, the second one is for conversion

　　I just need to be relaxed and casual

　　So the wording of this product is very simple

　　First of all, you need a photo that pregnant women like, not necessarily a big belly

　　Women love beauty, but your SD keywords must follow the keywords of pregnant women to place orders. Compare products

　　For example, is the word "lactivating" a crowd word?

　　It's a hammer! This is at most a selling point. Look at the search popularity of this word. Let’s see how many of his extended words can be interfered with?

　　For example: Packed bag takeaway bag 17*26cm plastic bag disposable food free shipping transparent vest bag convenient bag

　　How to operate basic sales keywords for this product?

　　Determine the main word: Packing belt Takeaway bag Convenient bag Vest bag

　　Attribute function words: one-time specification transparent

　　Do something and check the search popularity for each word

　　As shown in the figure, this should be done

　　1. First of all, you have to estimate the direction of a word yourself. It is impossible for you to write all the keywords of every day in the plan form!

　　2. Keep the direction in mind, and then arrange it according to the keywords that appear in the search.

　　3. Operation increment