E-commerce Evening News Brief on October 21

　　#Laogao E-commerce Newsletter# [October 21 E-commerce Evening News Brief] The most cost-effective Tmall Double 11 starts: this year it will save consumers 50 billion; Carrefour will participate in Suning Double Eleven to launch 1,000 community fulfillment centers within one year; Xiaohongshu CEO: New consumption will explode in sub-sectors; Fliggy adjusts travel market management standards to take effect on November 21; Shopee11.11 promotion is coming to middle-aged and elderly users become the main consumer force...

　　E-commerce newsletter

　　1. The most cost-effective Tmall Double 11 launch: This year, it will save consumers 50 billion

　　On October 21, at the launch conference of the 2019 Tmall Double 11 Global Carnival, Tmall President and Taobao President Jiang Fan announced: On November 11, Tmall official flagship stores from 200,000 brands around the world will collectively launch the largest discount in history, saving users at least 50 billion.

　　Jiang Fan also revealed: On that day, 100 million new users participating in Tmall Double 11 will be added, and a total of more than 500 million people are expected to participate.

　　It is understood that in this Tmall Double 11, in addition to the largest discount in history of the official flagship store, the highest interest-free installment period in Huabei has reached 24 installments. This means that you can buy the latest iPhone 11 at Apple’s official flagship store for a breakfast every day, and you can use top cosmetics from the international brands by a cup of milk tea every month. (Laogao e-commerce circle)

　　2. Tmall Double 11 pre-sale transcript: Estee Lauder exceeded 25 minutes and completed all-day transactions last year's Double 11

　　At 0:00 on October 21, the 2019 Tmall Double 11 pre-sale became popular as soon as it was launched. Data shows that the Estee Lauder brand only had 25 minutes of pre-sale, achieving a transaction volume of nearly 500 million, exceeding the transaction volume of last year's Double 11.

　　Among them, the "King of Out of Stock" Estee Lauder Small Brown Bottle Eye Cream was pre-sold 400,000 sets, and all sold out in 36 minutes, with the transaction volume of single products exceeding 200 million. Some netizens snatched the goods while laughing: "Of course you have to grab the best eye cream when you stayed at the latest night on Double 11." (Tianxia Online Business)

　　3. Carrefour will launch 1,000 community fulfillment centers within one year when participating in Suning Double Eleven.

　　On October 21, at the press conference of Suning.com's "Double Eleven National Carnival", Suning.com President Hou Enlong redefined this year's Double Eleven as "Scene Double Eleven" and launched the core initiative IP "1-hour Scene Life Circle". Carrefour, which had just acquired less than a month ago, has also become a new member of Suning's 1-hour scene life circle. At the press conference, Gong Wenrui, vice president of Carrefour China Products, announced that Carrefour will participate in Double Eleven for the first time, and will launch 1,000 community fulfillment centers in the next year, and fully upgrade home service. Carrefour will also launch a "fulfilment center" in some Carrefour stores in Nanjing and Shanghai in the near future to achieve a comprehensive upgrade of forward warehouses. It will not only connect to Carrefour mini-program, but also to Suning small store APP and third-party platforms.

　　4. CEO of Xiaohongshu: New consumption will usher in explosive growth in sub-sectors

　　October 21 news, yesterday, at the 6th World Internet Conference, Mao Wenchao, founder and CEO of Xiaohongshu, pointed out in his speech at the "Entrepreneur Summit Forum", "In the era of personalized consumption, it may not be so easy for the supply side to seek new opportunities from the public level. In other words, it is becoming increasingly difficult to create popular products for all people today, but the opportunities for new consumption will definitely usher in explosions in sub-sectors." (Yibang Dynamics)

　　5. Fliggy adjusts the travel market management standards to take effect on November 21

　　On October 21, Taobao issued the "Notice on the Publicity of New Access Regulations for Overseas Entertainment Packages Category". Fliggy plans to adjust the "Fliggy Travel Market Management Standards" and add new access regulations for the "Overseas Entertainment Packages" category. The new category of "Overseas Entertainment Package" is "Sellers must provide a "Business License" or a "Travel Agency Business License" for Taobao to review and filing, and the business scope of the business license must include tourism consultation services or tourism information consultation or provide tourists with tourism, transportation, accommodation, catering and other tourism-related content. The company's registered capital must not be less than RMB 300,000." The revised rules will be publicly announced on October 21, 2019 and will officially take effect on November 21, 2019. (E-commerce News)

　　Internet Information

　　June and September Douyin Food Active List: New No.1 虹六六六六六六六六六六六六六六六六六六六六六六六六六六六六六六六六六六六六�

　　On October 21, Douyin officially released the September list of Corporate Blue V: "Douyin Industry Blue V Active List" and "Douyin Industry Blue V Fan List". The active list of food and beverage brands is blooming, and new faces continue to pour in. In September, "KFC", "Kindergarten Ji" and "Dongpeng Special Drink" accounted for the top 3 active list. Among them, "Zhi Ningji" is a new account. The challenge launched this month - Zhi Ningji opened the screen, with excellent communication effect. The new account will gain nearly 300,000 fans this month. In addition, "Wei Kezi" is also a new face in the active list of food and beverage brands. (E-commerce News)

　　7. Tencent launched the first "Science Week" and three major events were unveiled one after another

　　On October 21, Tencent announced the launch of the "Tencent Science Week", which will hold a global scientific exploration event in the first week of November every year. This is also the first upgrade in Tencent's seven years of hosting the Science WE Conference. In addition to previous scientific WE conferences, the first science week also launched two new events, the Medical ME conference and the Science Exploration Award Ceremony. The three events will be unveiled in Beijing from November 2 to 4 respectively. On November 2, the "Science Exploration Award" will hold the first award ceremony after the list of winners was released on September 20. On November 3, the 7th Tencent Science WE Conference will be held at Beijing Beizhan Theater. (E-commerce News)

　　8. Honor President Zhao Ming: Honor releases its first 5G mobile phone next month

　　On October 21, at the 6th World Internet Conference, Honor President Zhao Ming revealed at the forum that Honor will release its first 5G mobile phone, Honor V30, next month, which is a nationwide and full network access 5G mobile phone, and supports both NSA and SA. It is predicted that by 2025, the number of personal smart terminals will reach 40 billion, and the total number of global connections will reach 100 billion. As of now, Huawei has more than 2,500 basic 5G patents, accounting for 20%. (E-commerce News)

　　9. Suning launches "1-hour scene life circle"

　　On October 21, based on Suning's ability to build, Fan Chunyan, vice president of Suning.com User and Platform Management Group, proposed the experience revolution at the meeting and launched the "1-hour scene life circle". Fan Chunyan said: "We hope that the proposal of the 1-hour scene life circle can solve all the pain points of consumers' lives within 1 hour, systematically solve all the problems of users, and save time, effort, money and worry. This is not only the scenario strategy of this Double Eleven, but also Suning's long-term and firm strategy." (E-commerce Daily)

　　Cross-border e-commerce

　　10. Shopee11.11 promotion is coming to middle-aged and elderly users become the main consumer force

　　Southeast Asian e-commerce platform Shopee announced today that it will welcome this year's 11.11 promotion this month. It is reported that in this year's 11.11 promotion, Shopee will simultaneously open seven major markets, and will last from October to November 11.

　　Shopee first launched the 11.11 promotion since 2016. According to Shopee CEO Chris Feng, this year's 11.11 promotion has cooperated with millions of sellers and brands. Consumers can also enjoy free delivery services throughout the process while receiving discounts. (Yibang Power)

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