E-commerce operation tips

2016-01-31

Operation tips

Multi-use tools, some tricks

In addition to the usual paid promotion, you can also use limited-time and limited-edition tools from time to time, especially limited-edition ones, which can generate a better conversion rate for everyone. If the backend management tool cannot be applied, you can find the waiter in charge to communicate and solve it and apply for the limited-edition event based on the link. Limited-time free orders are also a good product. The advantage is to grasp the customers' minds of trying their luck. The disadvantage is that they cannot be cancelled after setting up, which may delay the registration for some official activities. This should be done with caution.

Read more data and summarize experience

Many e-commerce platforms have their own data analysis tools. Currently, most of the third-party tools on the market have poor data accuracy and poor stability. It is best to choose the ones that are brought by the official ones. I have tried many tools and have to combine them with official tools to query. Search term analysis is of great help for promotion. Choose some words with low competitive popularity and high transaction conversion rate. For the products in the price center, you can check yesterday's sales volume, and the competitive product status is clear at a glance (you can see yesterday's sales volume every day)

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E-commerce operation tips

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