Store Activities | E-commerce Operations

Store activities

      "Don't fight unprepared wars" have been passed down from ancient times to the present, and are still an unchanging truth, so when we prepare for activities, we must be fully prepared.

Purpose of the event

      The most important thing in doing an activity is the purpose of the activity, whether to make money, gain a foothold, or increase volume at a loss, run monthly sales or make a big profit; formulate the following plans, funds, etc. based on the purpose of your activity.

Promotional Plan

      Many activities involve promotion. I have seen many activities that have a common problem: "The horse must run fast and the horse must not eat grass." I think this is "acting a gangster". During the event, you need to make the preheating of the event and the promotion plan, analyze the production of the day based on the previous daily analysis table, and plan and allocate the traffic according to the production ratio.

      There are many ways to promote, and it is also mentioned above. Let me introduce to you the best method I know - SMS marketing.

Promotion method-SMS marketing

      This method often appears in the public's life. Those who shop often will often receive text messages from the store. The price of this method is also the cheapest. Preheating text messages is icing on the cake for the event and is highly recommended.

      There is always one of the three types of text messages that import mobile phone numbers, personalized marketing, and user care. If you are ambitious enough, do all three items, and the effect will be beyond your imagination! The buyer places an order, but has not paid yet. I will remind you that the customer has not visited the store for a long time. I will greet you with text messages, and text messages marketing, giving the buyer the most kind care!

      First recommendations: personalized marketing, new customer conversion, import mobile phone numbers (key point, you can import mobile phone numbers of customers with the same product system on other e-commerce platforms), recall of old customers.

      The conversion rates of SMS marketing are very good. Everyone needs to test more based on the store's own situation and choose key investments. If you have studied DMP, you can also create the people you need in DMP marketing to serve.