Taobao operation | What are the factors that affect the level of product ranking

　　Only when a good ranking of store products can you bring more exposure. It can be said that ranking is an important factor in determining the amount of display. The main factors of Taobao ranking include: dynamic rating, collection popularity, delivery speed, sales volume, conversion rate, whether to recommend windows, views, time to remove the shelves, charity babies, price, and consumption guarantee. These factors form a comprehensive popularity, and Taobao ranking defaults to comprehensive ranking. So besides these reasons, what other external factors can interfere with product rankings?

　　External factors that reduce baby ranking:

　　1. Jump rate

　　The bounce rate refers to the number of views of the baby details page/the number of views of the baby details page during the statistics time, that is, the proportion of visits that jump out of the behavior among the visits. Bounced views refers to the number of visits that have not been redirected to other pages of the store after the baby details page is visited.

　　2. Buyer refund

　　Buyers apply for a return will have an impact on the store’s refund rate. If the store refund rate is higher than the average of the peers, it will affect the store weight and lead to a decline in the ranking of the baby; it will also affect the store conversion.

　　3. Malicious false transactions/fake sales complaints

　　If you are complained about false transactions, fake sales and other violations, it may lead to the store being deducted points and reduced in power, which will lead to a decline in the search ranking of the baby. The degree of violations is different, and the degree of impact is also different. Therefore, if it is a malicious complaint, the seller must prepare relevant materials to appeal. If the complaint is passed, the impact will be lifted.

　　4. Conversion rate

　　Taobao conversion rate is the ratio of all people who arrive at Taobao stores and produce purchases to all people who arrive at your store. The higher your conversion rate, it means that your product has great potential. Then Taobao will also give you the corresponding weight to help you improve your ranking.

　　5. Repeat purchase

　　If the buyer chooses to sort by sales volume, the system will remove repeated purchases and shua orders and other orders that have been confirmed and received before calculating. This is different from the sales displayed on the baby's details page, so sellers should not blindly shua orders, as it will not help improve the baby's ranking.

　　External factors that improve baby rankings by Taobao operations:

　　1. Free shipping/return and exchange commitment and other services

　　Although Taobao Baby's search ranking is sorted by the overall comprehensive strength of the store, if the babies in the two stores have services such as free shipping, return and exchange commitments under the same conditions, the ranking will be higher, because it can stimulate buyers' consumption and make Taobao buyers more willing to buy.

　　2. Off-site promotion

　　For some small and medium-sized sellers, the ranking is definitely lower due to lack of popularity, sales and other data. In this case, you might as well use off-site platforms such as Weibo to promote traffic, which can improve the ranking of your baby!

　　3. Movement sales rate

　　The so-called sales rate is generally based on 30 days per cycle, and the ratio of the number of babies with sales to the number of all babies.

　　For example, if you have 10 babies and 6 babies sold within 30 days, the sales rate is 60%. Why did Taobao come up with such a concept? Because the store weights related to sales rate, the store weights will affect the baby rankings.

　　4. Collection quantity

　　The more people you collect on Taobao stores, the higher the popularity of the product, which will have an impact on the ranking of the product. If you are more popular, your ranking will be higher, and the buyer will also have a higher chance of seeing it.

　　The above reason is that some potential or objective factors affecting Taobao product rankings. We need to correctly avoid the ranking fluctuations caused by these factors, do a good job in rankings, and bring about an improvement in traffic display.