Serious violations will be deducted 24 points? On the eve of 315, Tmall issued new regulations...

      As the first Goddess Day promotion in March has just passed, merchants will usher in the new platform regulations and the "3.15" International Consumer Rights Day. Those merchants with problems such as inconsistent descriptions, order swiping and filling orders, and false transactions must be vigilant!

Tmall releases new regulations and severe penalties

      On March 9, Tmall issued a notice on changes to the rules and implementation rules such as "Rules and Implementation Rules that Do Not Conform to the Description", "Rules and Implementation Rules that End the Safety of Transactions or Accounts" and other rules.

      Among the changed rules, Tmall changed the "Rules and Implementation Rules for Inconsistent Descriptions" to "Rules and Implementation Rules for Inconsistent Descriptions or Quality Problems". According to the updated rules, if the following situations occur:

      Sale goods that do not match the description or have quality problems refer to those that the goods received or the services they receive have quality or service problems, or are inconsistent with the merchant’s description of the goods or services, or the merchant has not disclosed information such as product or service defects, or Tmall uses big data to check that the merchant’s products have quality or service problems.

      The illegal store will be punished according to the serious circumstances: if the circumstances are generally deducted 6 points for violations each time, and if the circumstances are more than 3 times, 12 points for serious violations will be deducted each time; if the circumstances are serious, 12 points for general violations will be deducted each time, and if the circumstances are more than 3 times, 24 points for serious violations will be deducted each time.

      Compared with the previous rules, after the rules are updated, the sellers who violated the rules have been dealt with more severely. This announcement will officially take effect on March 16, 2021.

Merchants should avoid these pitfalls

      As 315 approaches, Tmall platform is more stringent in deductions on merchants’ violations. The new platform regulations increase supervision is only one aspect. E-commerce merchants must also start from themselves and do these points well to avoid getting into the trap.

      1. Product quality must be guaranteed. Good products can speak, and the quality of products is the foundation of the survival and development of the enterprise, and it also concerns the vital interests of users. Merchants must pay attention to product standards and ensure the accuracy of product parameters and product attributes.

      2. Do not mark the product price incorrectly. In order to seize more traffic, many merchants have signed up to participate in various major promotions. The rules of multiple promotions such as coupons, discounts, and special offers are likely to cause price errors. In these cases, if the preferential promises to consumers are not fulfilled as promised, users are expected to receive complaints. Therefore, it is recommended that merchants repeatedly confirm the promotional prices and check the coupon settings before the event, so as not to find it troublesome. Merchants are required to fulfill all contracts for wrong orders during the 315 period.

      3. Reject false propaganda. When merchants promote product pages, they must pay attention to the wording of copywriting and do not violate the advertising law, so as not to cause unnecessary trouble.

      4. Eliminate false transactions such as order brushing and order replenishment. Under the development of the epidemic, more and more traditional enterprises have transformed online. The rapid development of the e-commerce industry has brought about excessive operating costs and less traffic. In order to increase the weight of the store, many merchants have chosen to brush orders, fill orders, and review favorable reviews. We all know that the E-commerce Law has explicit provisions that it is not allowed to brush orders or reviews. Those e-commerce sellers who are still selling fake, orders, and praise must not do this.

       5. Put a lot of effort into after-sales service. After-sales service has always been a key factor that is ignored by sellers. Sometimes it is because of the after-sales service that stores are in a slump or even out of business. In after-sales service, service awareness must be improved. If used well, it will not only bring closer and deepen your feelings with consumers, but may also promote secondary consumption. E-commerce sellers must put a lot of effort into after-sales service.

      Looking back, every year, stores will be punished for deductions and downgrading of rights or closing stores due to slow delivery, difficulty in return and exchange, fake sales, false promotions, etc., and the losses can be large or small. Faced with this situation, merchants should learn to conduct self-check and prevent it before it happens.

Summarize:

      Wang Xing from Meituan once said: The second half of the Internet is to work hard! The same is true for the e-commerce industry. The future is no longer the e-commerce era of traffic, but an e-commerce era that deeply explores the needs of fans!

      I still remember that after the Double Eleven promotion last year, relevant departments have taken steps to rectify the live streaming sales, unreasonable rules, and other aspects of fake orders, low after-sales service satisfaction and poor experience. It is not difficult to see that the wild growth of the e-commerce industry has passed. Only when platforms and merchants pay more attention to users' consumption needs can they break out in the e-commerce track!

      Now that 315 is coming again, e-commerce sellers must show 100% of their spirit, start from themselves, keep up with the development trends of platforms and policies, and deepen user needs. Never cause problems in the store because of a small mistake. If an e-commerce seller is named 315 for such violations, it may be a more severe punishment waiting for them.

In order to help more e-commerce people, we have compiled a must-have store operation worksheet for e-commerce people. ↓↓↓

      2021 has been fully launched. What new changes will be made on e-commerce platforms and what changes will be made in the e-commerce industry? In order to help more e-commerce people clarify their direction, from March 25 to 26, Laogao E-commerce Club will hold the 2021 E-commerce Entrepreneurs Opening Year Forum, and invite 18 guests from mainstream e-commerce platforms such as Alibaba, JD.com, cross-border (Amazon, Shopee, ebay, AliExpress) to have in-depth face-to-face exchanges, answer questions and answer questions on the spot, and talk about the latest trends and changes in 2021, helping e-commerce people seize the opportunity and plan for 2021! Registration is on the hottest event, scan the QR code to learn more! ↓↓↓