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Please check and win the winning move to ignite the traffic of 618 stores

2019-06-05

  In the era of mobile e-commerce, the importance of Taobao search is self-evident!

  As an important way for users to actively find products - the quality and quantity of search traffic, it is one of the important factors in judging the weight of stores and products. There have always been many legends about "striking up" search traffic in the world, and various novel methods have emerged one after another.

  However, during the learning process, sellers often know the reason but not the reason. [19 pm on June 6] Teacher Xingyun, combined with 8 years of practical experience in multi-store and multi-category operations, teaches everyone step by step how to systematically increase search traffic.


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  Core idea

  Can the direct train drive the search? How does it drive search? I think this problem must be one of the most troubled sellers. To figure out this, we must first figure out what the express train can do.

  Secondly, if we want to make search traffic more, we must first know where the search traffic comes from. It is actually very simple, which is to sort around two cores, one comprehensive sort and the other sales sort.

  All our improvements are actually based on these two points. In the course, I will help you understand how to improve the rankings under two sorts. During the live broadcast, Teacher Xingyun will also learn how to optimize the title and attributes of the product so that our settings will not drag the search back.

  About 618

  Taobao is changing very quickly, and there are some new rules to learn every year, especially the changes in 618 have been very big in the past two years, from the first day of activity to now for more than half a month. But no matter how it changes, we only have one goal: to maximize our interests.

  618 After the time is extended, there are pros and cons for us. This requires us to have a clear judgment on the problems, make up for our weaknesses, and have a quick response plan for the problems that arise.

  The most troublesome thing after 618 is the fluctuation of traffic. So how do we judge the impact of traffic changes during this period and how to plan our promotion? I believe that after the live broadcast on June 6, we can get our own answers.

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