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Please check and win the winning move to ignite the traffic of 618 stores

2019-06-05

　　In the era of mobile e-commerce, the importance of Taobao search is self-evident!

　　As an important way for users to actively find products - the quality and quantity of search traffic, it is one of the important factors in judging the weight of stores and products. There have always been many legends about "striking up" search traffic in the world, and various novel methods have emerged one after another.

　　However, during the learning process, sellers often know the reason but not the reason. [19 pm on June 6] Teacher Xingyun, combined with 8 years of practical experience in multi-store and multi-category operations, teaches everyone step by step how to systematically increase search traffic.


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　　Core idea

　　Can the direct train drive the search? How does it drive search? I think this problem must be one of the most troubled sellers. To figure out this, we must first figure out what the express train can do.

　　Secondly, if we want to make search traffic more, we must first know where the search traffic comes from. It is actually very simple, which is to sort around two cores, one comprehensive sort and the other sales sort.

　　All our improvements are actually based on these two points. In the course, I will help you understand how to improve the rankings under two sorts. During the live broadcast, Teacher Xingyun will also learn how to optimize the title and attributes of the product so that our settings will not drag the search back.

　　About 618

　　Taobao is changing very quickly, and there are some new rules to learn every year, especially the changes in 618 have been very big in the past two years, from the first day of activity to now for more than half a month. But no matter how it changes, we only have one goal: to maximize our interests.

　　618 After the time is extended, there are pros and cons for us. This requires us to have a clear judgment on the problems, make up for our weaknesses, and have a quick response plan for the problems that arise.

　　The most troublesome thing after 618 is the fluctuation of traffic. So how do we judge the impact of traffic changes during this period and how to plan our promotion? I believe that after the live broadcast on June 6, we can get our own answers.

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    • sun, simsun, sans-serif;">5. The relationship between direct train tag keyword search targeting and Taobao search keywords

    This is also the reason why the express train is needed. In the past, there were stores that rely solely on order brushing. However, since the serious labeling was serious, it was found that order brushing would disrupt the store labels, resulting in inaccurate traffic. The current crackdown is no longer possible. The express train can be operated. The current traffic of the express train can 1. Expand the search keyword weight and 2. It can accurately store labels.

    The first keyword selection for the first express train is: it must be the keyword in the label. At the beginning, it is not advisable to increase the word at will unless the style conversion rate is very explosive.

    The second is the accuracy of traffic. Try to let the store’s traffic enter the store through search and direction. For details, refer to the specific direction and clarify the store label, such as:

    The traffic entering the store is through profit prices.

    It can be said that after 315, the express train will become the most practical tool to optimize store labels and traffic.

    6. How to connect the search between the direct train, title, and Taobao search to quickly increase Taobao search traffic. (Add all search traffic keywords into the direct train)

    The relationship between them can be expressed using the previous word width diagram:

    The difference is that it is no longer a Taobao search order to increase its width, but through optimization:

    1. Tags of keywords

    2. Traffic labeling

    3. The production of direct train keywords and the addition of direct train keywords

    To improve. How to optimize it specifically?

    1. Keyword labeling: All keywords in your store are accurate label words, within the scope of the store label positioning you made before.

    2. Traffic labeling: The direct traffic flow is completely directed into the store through search and is not entered through other methods, and the store traffic label is improved.

    3. The production of the keywords of the express train is also the most important point in this article. What kind of express train can expand the search terms to the limit?

    Case:

    Among the keywords that allow you to drive the express train for seven days, all the seven-day reports are put into production, and all the keywords in the label are deleted and added every seven days, so that the traffic in the express train plan is consistent with the store tag and searched and targeted. At the same time, each keyword has a production ratio, and there must be a production ratio! At this time, these tagged keywords will drive the width of the store’s search keywords. How can he increase his speed as quickly as possible during the driving process? like:

    On March 30, the 13-page keyword display:

    Keywords on April 10th Page 255:

    From 13 pages of keywords to 255 pages of keywords, a rapid improvement in ten days.

    It is to filter the new words that are updated every time during the process of your keyword rise, and execute them weekly. For example, 100 keywords appear this week, 100 keywords are screened, and all keywords that meet the store tags are added to the second plan of the express train. For example, the bidding is about 0.2-0.5 for clothing categories, as long as you can get about 200 displays. At the same time, search for targeted benefits to keep each word displayed. This practice belongs to the secondary plan to increase the weight of the search keywords, and consolidate the word width again. This approach is equivalent to increasing the weight of keywords in the label through the express train, and then expanding the width of the search term through this weight, and further enhancing the search weight through the express train.

    Through the above operations, the store’s potential styles can have a significant increase in Taobao search traffic! However, this method is basically useless for standard product categories!

    If you were still thinking about how to make a store in 2016, if you didn’t know the store labels, crowd labels, and traffic labels in 2016, you didn’t know that Taobao search increased search traffic through tagging and direct train operations, nowadays, e-commerce will be difficult to move forward!

    It is very hard to code. While helping everyone, please leave a message to support it! If you have any questions, you can reply and leave a message below, and I will read and answer it!


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