#Laogao E-commerce Newsletter #May 22 E-commerce Morning News

　　#Laogao E-commerce Newsletter# [May 22 E-commerce Morning News Brief] Alibaba's comprehensive revival of Juhuasuan: It will become the key to Tmall 618 this year; it is rumored that Supor has withdrawn from Pinduoduo; Starbucks launches "online point, store pickup" service in China; Ma Huateng talks about Huawei incident: always pay attention to whether it will become a technology war; Mobike announced a price increase in Shenzhen: the starting price is adjusted to 1 yuan/15 minutes...

　　E-commerce newsletter

　　1. Alibaba's comprehensive revival of Juhuasuan: It will become the key to Tmall 618 this year

　　On May 21, Jia Luo, general manager of Alibaba's marketing platform business department, revealed that during this year's Tmall 618, 80% of core brands will release new products on Tmall. Juhuasuan will become the key to Tmall 618 this year. According to reports, this year's Tmall 618 is the first 618 after Juhuasuan opened up Taobao and Tmall marketing platforms. (Sohu.com)

　　2. It is said that Supor withdraws from Pinduoduo

　　According to reports on May 22, it was reported that Supor has officially issued a communication circle to Pinduoduo on the termination of the authorization of Pinduoduo flagship store. The content of the communication Circular shows that Pinduoduo violated the terms of the sales contract signed with Supor several times. In order to maintain the sustainable development of e-commerce channels, it will terminate the authorization of flagship store stores from now on, stop the sales of existing flagship stores, and close the existing flagship store before June 1. (E-commerce News)

　　3. Starbucks launches "Online, In-store pickup" service in China

　　On May 21, Starbucks launched the "Online, In-store pickup" service in China, called "Check Starbucks Now". This service was first launched in representative business district stores in Beijing and Shanghai. Starbucks members can choose the store closest to them to place an order in advance through the "Starbucks App", and receive exclusive orders directly from the production station after arriving at the store. This exclusive Starbucks membership service will cover 300 stores in Beijing and Shanghai by the end of the month, and will be gradually promoted to the whole country. (interface)

　　4. Ma Huateng talks about Huawei incident: Always pay attention to whether it will turn into a technology war

　　On May 21, at the 2019 Tencent Global Digital Ecology Conference, Ma Huateng said: In the next two or three years, 5G will be commercialized on a large scale and will be gradually rolled out. Traditional industries and the Internet are integrating into a community with a shared future, and continuous innovation capabilities and correct values ​​are the two cornerstones of this community. In terms of innovation capabilities, China has reached the forefront of development and has less room for utilities. We also always pay attention to the ZTE and Huawei incidents, and pay attention to whether the trade war will become a technology war. We must work hard on key technologies, otherwise the digital economy will be unsustainable. (E-commerce News)

　　5. Meituan Wang Huiwen: The Internet and merchants misunderstand each other, and the online and offline traffic is very different

　　Wang Huiwen, senior vice president of Meituan Dianping, said that when working with merchants, Internet companies have a poor understanding of retail and have many misunderstandings. In turn, retail companies or merchants also have many misunderstandings about the Internet. Merchants always want technology and traffic, but Wang Huiwen believes that the difference between online traffic and offline traffic is very large, because the Internet traffic is more "traveling" than "sitting business". "In the past, merchants who operated by business in situ had a very difficult time understanding the characteristics of Internet business traffic, which led to a huge change in the conversion rate of the same method." (36Kr)

　　Internet Information

　　6. Mobike announced a price increase in Shenzhen: the starting price is adjusted to 1 yuan/15 minutes

　　Following Beijing and Shanghai, Mobike has also started price increases in Shenzhen. Today, Mobike announced that starting from May 22, Mobike will implement new billing rules in Shenzhen. The cost of using a car consists of two parts: the starting price and the duration fee. The starting price is adjusted from the original 1 yuan/30 minutes to 1 yuan/15 minutes, and the duration fee is adjusted from the original 1 yuan/30 minutes to 0.5 yuan/15 minutes. Secondly, during the effective period of the bicycle package, it will be free for 2 hours before each ride, and the excess will be charged at a price of 0.5 yuan per 15 minutes. According to the new pricing rules, the cost of a user to ride for one hour is 2.5 yuan, up 0.5 yuan from before the price adjustment. (Sina Finance)

　　7. The new logic of Douyin content marketing is exposed in 2019.

　　According to May 21, recently, at the "DBS Aiming" content marketing special salon for the Juliang Engine, Douyin official gave a new interpretation of Douyin experts and content marketing ecological logic, pointing out that Douyin content creation shows a development trend of combining pan-entertainment and vertical content.

　　According to the official introduction of Douyin, as of April 2019, more than 4,000 TikTok's fans reached more than one million, an increase of 625% year-on-year, and the total number of experts with 10,000 to 100,000 fans exceeded 590,000. At the same time, Douyin short video content is also more diverse, such as vertical content such as good product recommendations, workplaces, outfits, music, etc., increased significantly year-on-year. The number of hot content in the first quarter of 2019 alone exceeded the total volume in 2018. (Yibang Power)

　　8. New construction of Tokyo Disney Ocean Park starts with an investment of 250 billion yen

　　Tokyo Disneyland operator Japan Oriental Park Company announced on the 21st that the new theme area of ​​Tokyo Disney Ocean Park has officially started construction, and the new area is named "Dream Spring". The new area will build amusement, dining, shopping facilities with the themes of "Frozen", "Raptor Princess" and "Peter Pan", as well as a new Disney hotel. This area with a development area of ​​about 140,000 square meters is the eighth theme area of ​​Tokyo Disneyland and the largest expansion project since the opening of the Ocean Park, with an investment of 250 billion yen. (Xinhua News Agency)

　　9. Nokia announced that it would win 37 5G contracts, but said that "5G delivery is several months late"

　　According to foreign media reports, Nokia CEO Suri said that Nokia has obtained 37 5G network construction contracts around the world, of which 20 of which come from well-known telecom companies, such as T-Mobile, AT&T, and STC in the United States. Surry said Nokia is slightly slow in launching 5G technology and equipment, mainly because the company merges its own technology and with the acquired Alcatel-Lucent. "We are already a few weeks to a few months late on 5G," Suri said at the annual shareholders' meeting.

　　Cross-border e-commerce

　　10. NetEase Payment launches cross-border payment service

　　NetEase Payment announced that the "exchange collection and settlement" business of the cross-border payment platform has officially launched. The person in charge of NetEase Payment Business said that in terms of business positioning, the collection business not only provides support for NetEase's own e-commerce overseas business, but also provides services to platform-based enterprises and merchants outside the NetEase ecosystem to help domestic sellers complete fund collection and foreign exchange settlement. NetEase Finance, which is affiliated to NetEase Group, is a licensed third-party payment platform under NetEase Group, officially operated in February 2009. (36Kr)

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