#Laogao E-commerce News# [E-commerce Evening News on April 29] In the next three years, the scale of Tmall platform service providers will triple; live e-commerce is highly praised by Wang Zulan to sell 100,000 boxes of facial masks in five minutes; Liu Qiangdong withdrew from the ranks of shareholders of the main company of "working box"; Alibaba: Taoxiaopu aims to make every ordinary person's entrepreneurship easier through "one-click entrepreneurship"; rebate network officially launched the "clearing flash sale" channel...
E-commerce newsletter
1. In the next three years, the scale of Tmall platform service providers will double
On April 29, Tmall announced that the scale of Tmall platform service providers will triple in the next three years, helping domestic and foreign brands create 500 billion yuan in sales. It is revealed that there are currently more than 1,000 service providers on Tmall platform, including 310 star-rated service providers, mostly serving big-name domestic and foreign merchants, and doing the entire store operation of Tmall flagship stores. Data shows that in 2018, the sales of the store operated by service providers increased by 20% higher than the overall growth. (Europe)
2. Live e-commerce is highly praised by Wang Zulan for selling 100,000 boxes of facial masks in five minutes
According to April 28, live e-commerce has become a new way for major platforms to pursue. Through the advantages of live streaming's strong interactiveness, products can be sold quickly. Recently, Hong Kong artist Wang Zulan sold 100,000 boxes of masks through live broadcast within five minutes.
It is understood that the live broadcast of the entire audience is presented to the outside world in the "micro variety show" model, which is divided into three major links: "variable big names", "friendly years", and "wife-loving madman". Each link of the live broadcast has a 5-minute "sale time", which is "hawking" by Wang Zulan, Li Yanan, Jordan Chan and experts. Among them, in just 5 minutes, 100,000 pieces of a fresh and refreshing and brightening mask were "sold out in seconds". TechWeb)
3. Liu Qiangdong withdrew from the shareholder rank of the main company of "Operation Box"
Qichacha data shows that on April 28, a shareholder change occurred in Beijing Knowledge Impression Technology Co., Ltd., the main company of the "working box", and Liu Qiangdong and his holding company Dongchen Investment Holding Co., Ltd. withdrew from the shareholder ranks. Beijing Knowledge Impression Technology Co., Ltd. received a US$10 million Series A financing in July 2015, led by Future Future, followed by Liu Qiangdong, Zhang Zetian and Angel investor Lenovo Star. (36Kr)
4. Alibaba: Taoxiaopu aims to make every ordinary person’s entrepreneurship easier through "one-click entrepreneurship".
Alibaba said that Tao Xiaopu, which is in the internal testing stage, aims to make every ordinary person’s entrepreneurship easier through the form of “one-click entrepreneurship”, and at the same time, it also makes sharing and purchasing easier. At present, Taoxiaopu is investigating and collecting merchant demands. After it is officially launched, it will use high-quality supply to empower ordinary individuals to "start a business with one click", while reducing the operating costs of supply chain enterprises. (36Kr)
5. Rebate Network officially launched the "clearance flash sale" channel
On April 29, the online shopping guide platform Rebate Network officially launched the "Clearing Flash Sales" channel to help partner brand merchants conduct targeted tailor-made and inventory special sales. It is reported that the channel has been publicly beta for nearly 2 months. (Europe)
Internet news
6. Luo Yonghao released the first generation of Ono electronic cigarettes, available for purchase on JD.com
Luo Yonghao announced on Weibo that the first generation of Ono e-cigarettes will be released, and said that it can be purchased on JD.com. Luo Yonghao said, "You can't blame a good product that can position and reduce harm just because progress brings better rather than perfection." (36Kr)
7. Ele.me responds to start increasing the merchant rate: effective after confirmation by the merchant
Recently, it was reported that Ele.me’s Xiamen merchants have received notices from the platform that they have increased commissions. In response to this, Ele.me's reputation responded: Overall, Ele.me not only did not increase the fee rate, but also lowered the fee rate in a rhythmic and clear direction. Regarding the rate adjustment, Ele.me's reputation said that a few merchants will make slight adjustments to the rate due to the expiration of the discount period and the upgrade of logistics services. All adjustments have sufficient communication with the merchant and will take effect after confirmation by the merchant. (Lianshang.com)
8. Xiaohongshu responds to financing of $1 billion: false news
Previously, according to the self-media "Kaiqi", Xiaohongshu is financing at a pre-investment valuation of US$5 billion, with a financing scale of approximately US$1 billion and a post-investment valuation of US$6 billion. In response, Xiaohongshu responded that there is no real news. (Tencent Technology)
9. McKinsey: Global consumers are resisting the temptation of labels and bid farewell to mid-range consumption
麦肯锡近日在29个国家展开的全球消费者信心调查发现，半数以上的消费者表示在过去半年内，他们的消费习惯发生了重大变化。例如，带有“天然”或“有机”标签的产品对消费者来说魅力骤减。尽管如此，消费者对健康产品的追捧仍在持续。全球有超过三成的消费者坚持食用健康食品，其中，中国消费者的健康意识提升显著，超过四成的中国受访者表示自己“几乎从不”吃不健康食物，快餐连锁品牌的菜单也在趋于健康化。（界面）
Cross-border newsletter
10. Amazon China official website cannot be accessed, prompting an "unexpected error"
There is currently an issue that cannot be opened on Amazon China's official website, prompting "unexpected error". Previously, Amazon announced that it would close its domestic e-commerce business in China by mid-July, and Chinese consumers would be unable to purchase goods from other domestic third-party merchants on the Amazon platform. (36Kr)
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