In 2019, the direct train will create a big gameplay that will break the deadlock

　　In 2019, many students faced the problem: there were no hot products, the proportion of payment was high, and the free traffic could not increase.

　　So how to break the deadlock? The direct train is a hit, and the routine of detonating search is still useful, but the logic of search is needed.

　　If you use the express train to make a hit product, you will find that the general direction of Taobao has changed, and it will be difficult for you to go in the wrong direction.

　　The current express train is just one of the promotion methods, a promotion tool, but it is also the most used tool, and it is paid, which makes it even more important.

　　The express train is no longer a tool that used to be used to make popular products. Now it is more inclined to attract new products to test models. When new stores or stores are not effective, it can quickly increase store traffic and improve the ranking of single product search keywords.

　　The current express trains are more inclined to make the sales of products (so-called hot products) with the original sales basis better. Let products without sales get a certain amount of traffic. Therefore, looking at data needs to be more rational and objective.

　　So how to use a direct train to create a hit product:

　　1. Choose keywords

　　How to correctly filter keywords - the first step to improve efficiency . The most common and fastest way to select words. System recommendation words: The matching keywords given by the system based on the attributes of the product category.

　　The early idea is to filter out the 10-20 keywords you think are the best among these hundreds of recommended words [only for common categories]; what are the hot search keywords in the Taobao search bar, and combine the baby's various attribute information to arrange words, consumer shopping habit words, etc. and consider a series of word selection methods later.

　　2. Optimize click-through rate and improve quality scores

　　Factors affecting click-through rate: Creative pictures, creative titles, sales volume, price, labels, baby rankings Check the data feedback from the past 7-14 days, delete those that do not meet the standards of clicks and conversions, and have a small amount of collection and purchase accuracy. If you click and convert well, you can increase the price appropriately, and if you have large displays and have not clicked for a long time, it is recommended to delete and reduce unnecessary expenses.

　　3. Reduce ppc

　　Here we should pay attention to several points: time-sharing discounts, placement platforms and placement regions, and focus on optimization.

　　4. Improve production

　　Check the specific data of the express train report and find out factors that are not optimistic about the data, such as whether the high traffic is shown, whether the specific analysis is PC or wireless traffic is low, and the optimization is based on the platform to be deployed. On the other hand, the direct train should also pay attention to whether the click rate of the creative concept is not high, and targeted optimization; poor conversion analysis is the store foundation, product style, price, whether the word selection is accurate, store decoration, etc., and communicate with the shopkeeper from specific details to improve conversion.

　　Live outline

　　(1) The common problems in store business are currently common - there is no hot product, the proportion of payment is high, and the free traffic cannot increase. How can we break the situation? The combination of direct trains and popular products is still useful to trigger search, but it is just necessary to clarify the logic of search. (2) What are the elements that popular products need to have? Understand the formula of sales = visitor * conversion * customer order. (3) Five major operating steps for combining direct trains to hit popular products. (4) The direct train combined with the rhythm of hitting the hot products directly affects whether a hot product can succeed.

　　Audience group

　　1. Store owner 2. Store manager 3. Operation

　　Course benefits

　　Through the course study, we can truly solve problems such as low weight and high deduction of express trains. In fact, the core indicators will basically not change, and it is more about click rate. So what does the click rate have to do with it? How to solve it? This lesson will help you solve the problem of click-through rate by asking questions and some tips.

　　So how do we use direct trains to create hot products, how to do the specific steps, and what should we pay attention to in each link. Teacher Jin Ge will announce his secret to everyone on Thursday. It is easy to understand and can be started after learning. Don’t miss the teacher’s live broadcast, otherwise your store may not be able to make the hits this year.