#Laogao E-commerce News# [E-commerce Evening News on April 10] Taobao Foodie Channel internal testing aims to integrate internal resources of the Taobao system; Tmall invests in Alibaba: paid-in capital increased by US$200 million, capital increased by 57.58%; JD.com and 4,000 stores launched home fashion categories with 30 merchants; Suning opened 342 direct stores in national-level poverty-stricken counties; Amazon Global Store "Hangzhou Cross-border E-commerce Park" officially opened...

E-commerce newsletter
1. Internal testing of Taobao Foodie Channel aims to integrate internal resources of Taobao
Starting from April 5, some users have an additional "Taobao Foodie" section on their Taobao homepages. "Taobao Foodie" is a new channel that will be launched on Taobao. It is currently in the internal testing stage and will be officially launched on April 10. Taobao said that the "Taobao Foodie" aims to integrate internal resources of the Taobao system, not only serve urban people, but also brings both quality and affordable food to low-tier cities, counties and rural users. (Yibang Power Network)

2. Bloomberg: JD.com prepares for large-scale layoffs and will provide compensation to affected university graduates
According to people familiar with the matter, JD.com is preparing to lay off employees significantly and recover some job invitations. JD.com told managers in an internal email that the company plans to lay off employees across the board and some teams may lose as much as half, a person familiar with the matter said. People familiar with the matter said that JD.com will tear up some labor contracts and provide symbolic compensation of 5,000 yuan to affected university graduates. JD spokesman Brad Burgess declined to comment on the news of the layoffs, only saying that the company is returning to its original intention of starting a business. (Bloomberg)
3. Tmall invests in Alibaba: paid-in capital increased by US$200 million, capital increased by 57.58%
Tianyan Check data shows that on April 8, the filing of Alibaba (China) Network Technology Co., Ltd.'s capital contribution method was changed, and the newly investor Zhejiang Tmall Technology Co., Ltd. was added. Paid-in capital has undergone changes simultaneously, increasing from US$378.8 million to US$596.9 million, with an increase of more than US$200 million. (36Kr)
4. Alipay mini program connects with UC browser
Following Gaode, Alipay mini program has been connected with another Alibaba app, UC browser. Users can open the Alipay mini program through Shenma search in UC browser and other browsers. In the early days, Alipay comprehensively integrated the quality, product experience, service experience and other dimensions of Alipay's mini program, and recommended 1,000 high-quality mini programs in some industries to be launched on UC browser. UC browser will be based on high-quality mini-programs for additional traffic. (Zhongguancun Online)
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5. Xiaomi: Mifen Festival sales reached 1.93 billion yuan throughout the day, and AIoT smart devices sales reached 703,000 units
Xiaomi announced its results today: sales of 1.93 billion yuan throughout the day, sales of AIoT smart devices exceeded 703,000 units throughout the day, of which 450,000 units were sold for the Xiaoai speaker series, with a payment amount exceeding 100 million yuan; sales of home appliances reached 223,000 units in a single day, of which Xiaomi TV sales reached 143,700 units; sales of Mijia Internet air conditioners sold for 55,100 units; sales of Mijia Internet washer and dryer machines exceeded 24,000 units, with a sales of 50 million yuan. (36Kr)
6. It is said that Suning has taken over Wanda Department Store operation and will complete the delivery in April
According to an insider insider of Suning, more than 30 general managers of Wanda Department Store arrived at the Suning headquarters in Nanjing today to attend the monthly meeting of Suning Fashion Department Store. This means that Suning.com's management team has fully taken over the operation of Wanda Department Store. Starting from April, the industrial and commercial changes of 37 Wanda Department Stores are also in progress in an orderly manner, and the acquisition and delivery are expected to be officially completed in the near future. Suning.com's acquisition of Wanda Department Store has entered the stage of substantial integration. (E-commerce News)
7. JD.com has launched home fashion products with 30 merchants and 4,000 stores
April 15th will celebrate the fourth anniversary of JD Home Departure. JD Home Departure announced that it will join hands with more than 30 beauty and home chain retailers including Watsons, Wanning, Miniso, UBish, Lin Qingxuan, Natural Republic, Huayin, etc. to officially open the "Home Fashion" channel.
According to reports, since the beginning of this year, JD.com has successively launched merchants such as Muji Life, Life Worry-Free, ABS Aiwuyou, Keduo Home, Yika Home, etc. in the field of personal care beauty and beauty, and has reached cooperation with domestic chain retailers such as Lin Qingxuan, Ubesch, and Huayin. It also joined hands with the Natural Republic of Korea's beauty brand store. It has gathered more than 30 categories of merchants and officially opened the "Home Fashion" channel. The number of online stores nationwide has reached 4,000, covering nearly 50 cities. (Lianshang.com)
8. Suning has opened 342 direct stores in national-level poverty-stricken counties
On April 10, the official announcement stated that so far, Suning has opened 342 direct stores in 832 national-level poverty-stricken counties across the country. Now that Suning has started to sink its channels, the penetration rate of Suning in first- and second-tier or even third- and fourth-tier cities is close to saturation. If it wants to achieve continuous growth in performance, it can only move towards lower-level cities or rural markets.
Facts have proved that China's rural consumption potential is huge. From the "Home Appliances Going to the Countryside" activity around 2008, we can see that many rural areas in many places are not without money, but they just have no direct sales channels. First of all, rural areas are a consumer market with great potential and are also a supplier of agricultural products. (Financial Finance Channel)
Cross-border newsletter
9. Amazon lowers commissions for some products to take effect from June 5
According to reports on April 10, Amazon will adjust the commission rate for some products, which will take effect on June 5. The adjustment of Amazon commissions will make commission spending in many product categories lower, but there will be some increase in commissions in some categories.
Commissions for most categories are lowered, with the percentage of commissions for groceries (excluding beer, wine and spirits), beauty, health care and personal care, and baby products (excluding baby clothing) down from 15% to 8%, which applies to products with a total selling price of €10/£10 or less. Amazon will continue to charge a 15% commission on products with a total selling price of more than €10/£10. (E-commerce News)
10. Amazon Global Store Opens “Hangzhou Cross-border E-commerce Park” Officially Opens
Amazon Global Store Opening China announced today that the "Hangzhou Cross-border E-commerce Park" Jianggan District Qiantang Smart City has been completed and officially put into use. After Amazon's global store opening "Hangzhou Cross-border E-commerce Park" was officially put into use, it has jointly built a park with governments and export service providers, providing brand operation, talent training, cross-border logistics and other services, and jointly helping enterprises in Hangzhou and surrounding areas carry out cross-border export e-commerce business. (Yibang Power Network)
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