Is it difficult to assess e-commerce KPI? Understand the assessment and formulation process in one article, and come with a free and valuable form!

　　Recently, #KPI assessment on hot searches on Weibo can easily cause psychological problems with employees? # topic, attracting widespread attention.

　　According to the latest research, unreasonable KPI assessment can easily cause psychological problems for employees. A study that tracked nearly 320,000 employees in 1,309 companies in Denmark found that employees are 5.7% more likely to use anti-anxiety drugs or antidepressants in companies that implement performance (KPI) wages. Among them, the mental health of women and older employees is more susceptible to impact.

　　There are several reasons for psychological stress

　　1. If employees do not like risks and uncertainties, they are prone to psychological problems. 2. The difference in salary between the same employees may lead to comparison, jealousy, and unfair views among colleagues. 3. Employees will be under too much pressure because of their performance.

　　After being assessed by an unreasonable KPI, male employees generally stay in the company, while female employees leave or avoid the assessment. The study also found that performance wages are more likely to affect the mental health of older employees. After adopting performance wages, employees in their 50s increased their medications by 0.77%.

　　The widening of the average pay gap may worsen the mental health of employees, and the salary cuts of low-performers can also cause communication depression. The costs incurred by these psychological problems far exceed the productivity at work. Why do some grassroots employees hate performance appraisal?

　　1. The management is untrustworthy and will not fulfill the set goals after they are achieved. The performance appraisal only has no rewards or few rewards are given.

　　2. The more grassroots the front-line assessment indicators, the more functional departments can restrict the assessment of the production department, but the production department has no choice but to the functional departments, which creates a strange situation where the more front-line burden is heavier. 3. The indicators change at will, and the profits increase when the market is better, and the market is worse. The cost reduction and cost control indicators are lowered, and even part of the salary of employees is deducted.

　　4. There are many types of salary for performance appraisal, and many employees cannot understand it. The above reasons are all the causes of employees hate KPI assessment and negative negativeness. So, how can we better set up KPI assessments, improve employees' enthusiasm, and thus greatly improve employees' productivity? From April 20th to 21st, Mr. Zhan Guang, dean of Laogao E-commerce Management School, a master's degree in management at Fudan University, and a co-founder of Aishang Flower, an e-commerce listed company, shared solutions to more than 30 pain points in e-commerce company management at the Laogao E-commerce Management School Management School. These more than 30 pain points are summarized from the classification and collection of more than 140 problems existing in the daily management of e-commerce, and are full of practical practical information! Please click to register online for the complete course content