#Laogao E-commerce Newsletter #E-commerce Morning News on April 9

    　　#Laogao E-commerce Newsletter# [E-commerce Morning News on April 9] Pinduoduo responded to the suspension of supply: There is no limit on subsidies for new iPhones; Mogujie can set up "timed delivery" for up to 30 days; JD 7FRESH and Yonghui start joint direct procurement; Alibaba Mama adds new monetization methods: launching non-personalized traffic promotion function; another "social" ability of WeChat Moments advertising is open...

    　　E-commerce newsletter

    　　1. Pinduoduo responds to suspension of supply: There is no limit on subsidies for new iPhones

    　　On April 9, in response to the news that "Apple is suspected of stopping the supply of Pinduoduo by dealers", Pinduoduo responded, "Apple's new mobile phone is real, the price has been kept low on the entire network, and the revelations are fake."

    　　Pinduoduo said that since last year's "Double Eleven", the platform has sold more than 1.1 million new iPhones alone through formal authorized distributor channels. New AirPods and many iPads have also maintained low prices across the entire network. The platform has accumulated more than 500 million yuan in subsidies, and no subsidy limit has been set at present. The above rumors are being put into mass on social platforms and joke phone numbers, please identify them.

    　　At the same time, Pinduoduo also stated that the platform has conducted the strictest qualification review of Apple product dealers, and the new iPhones sold are all genuine products and can all provide formal invoices. (Yibang Power Network)

    　　2. Mogujie can set up "timed delivery" for up to 30 days

    　　According to April 8, Mogujie recently added a new "timed delivery rule" and will officially take effect on April 12. When publishing products, merchants can set "timed delivery" for SKU levels (products refined to color and size levels), and the maximum setting time cannot exceed 30 days. (E-commerce News)

    　　3. JD 7FRESH and Yonghui start joint direct procurement

    　　On April 9, JD.com 7FRESH and Yonghui Supermarket went to Thailand to start direct overseas procurement, and planned to jointly purchase durian and mangosteen worth about 5 billion yuan in the next three years. In addition, JD.com has signed a memorandum of understanding with several Thai agricultural product brands, and the possibility of grading durian sales in the future will not be ruled out.

    　　7FRESH said that this joint direct procurement will not only significantly reduce the purchase price, but will also try to standardize the classification of fresh products in the place of origin, differentiate supply matching based on different sales channels and consumption needs, realize refined management of agricultural products, and provide effective and replicable "samples" for the fresh food industry. (Sohu.com)

    　　4. Xianyu Station logs in many places and will undertake a variety of offline service scenarios

    　　According to April 8, Xianyu Station has recently been listed in the most prosperous and lively business districts in 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Nanjing, Wuhan, etc.

    　　It is understood that Xianyu Xiaozhan is a public construction project of Huishoubao and Alibaba. In September 2018, the second-hand recycling platform Huishoubao received Alibaba's C1 strategic investment. Previously, Huishoubao cooperated with it in Alibaba charity, old-for-new, Xianyu credit recycling, etc.

    　　Currently, the functions of the small station mainly include Xianyu credit recycling, mobile phone maintenance, machine inspection and other services, and also have digital peripherals and Xianyu culture peripherals and other functions. (Yibang Power Network)

    　　5. Alibaba Mama added new monetization method: launching non-personalized traffic promotion function

    　　On the evening of April 8, Alibaba's marketing product direct train is being tested for a new feature called "Sales Star". Against the backdrop of Taobao's vigorous promotion of thousands of people and thousands of people, it will become the only promotional product in the Taobao system based on non-personalized traffic.

    　　The direct train is a search advertising business under Alibaba Mom. This advertising form has emerged since Alibaba Mom was born in 2007. At present, it is based on the RTB (Real Time Bidding) model to distribute advertisements to promote products to obtain exposure and traffic, thereby achieving the purpose of precise marketing. (36Kr)

    　　Internet Information

    　　6. Meituan refuted the rumor that “a new round of layoffs will begin this week”: It is a promotion defense

    　　Previously, a self-media broke the news that Meituan Dianping will start a new round of layoffs as early as this Wednesday, involving departments as user platforms and in-stores. The specific number of layoffs and compensation standards are still unknown, but according to the person familiar with the matter, the personnel department has booked almost all of the company's conference rooms, with the time range from this Wednesday to next Friday. In response, Meituan HR replied that the HR booked the conference room this week because the company's annual promotion defense was on the rise, and Meituan official also confirmed this to the media. (Titanium Media)

    　　7. Another "social" ability of WeChat Moments advertising is open

    　　According to April 9, WeChat will fully open up the capabilities of "Friends Advertising @Friends Comments Interaction". Advertisers do not need to operate, and all WeChat Moments advertisements have the ability to interact with @快快 comments by default. After receiving the ad in Moments, users can interact with @friends in the comment area of ​​the ad, just like likes or comments. @Friends Comments and Interaction has become another "social" ability of WeChat Moments advertising. While providing users with new interactive gameplay, it also adds social communication value to advertisers.

    　　After this ability is opened, the social attributes of the ads in Moments will be more prominent. Here, users can not only like and comment and interact with advertisers, but also @ friends to communicate with comments at any time. Through the active sharing of the target group, we can reach more people through social means, so that good advertising ideas can be seen by more people.

    　　After the comment is posted, the @ friend will receive a prompt in the Moments message reminder, and the experience is consistent with the ordinary Moments comments. Click the comment from the message list to enter the ad details page, experience the ad and respond to the friend’s interactions. (Yibang Power)

    　　8. Xiaomi earned 13.4 billion last year, and the annual salary of five highest-paid employees was 10.218 billion yuan.

    　　Xiaomi's revenue last year was 174.915 billion yuan, and its profit turned losses into profits of 13.478 billion yuan. The annual salary of the five highest-paid employees in the group is 10.218 billion yuan, of which the four employees with lower annual salary are between 30 million and 100 million yuan, and one employee has an annual salary of "150 million to 15 billion yuan", so the annual salary of the highest-paid employees is at least 9.818 billion yuan. In 2017, only one employee of Xiaomi had an annual salary of more than 100 million yuan. Xiaomi responded that Lei Jun himself, the employee with the highest salary in 2018, did not disclose the actual amount. (Sina Finance)

    　　9. Foreign media: Huawei "opens" to sell 5G chips, but only Apple

    　　According to Engadget, Chinese company Huawei has developed its own processor and modem chips and may be interested in selling them to Apple. Huawei has developed a 5G Baron 5000 chipset, but like the company's processors, it previously refused to supply its components to third-party companies. However, sources at Engadget said Huawei is now "opening" to sell 5G chips, but only to Apple. (IT Home)

    　　Cross-border e-commerce

    　　10. Walmart puts pressure on Amazon suppliers to cut off diplomas with Amazon

    　　Reuters quoted four people familiar with the matter as saying that Walmart's Mexican branch has penalized food companies that supply products to rival Amazon, a pressure that forced some companies to withdraw products from Amazon. Walmart asked the companies to offer discounts on Amazon's Mexico website last year, although suppliers have no say in Amazon's pricing, people familiar with the matter said. (Sina Technology)

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