#Laogao E-commerce Newsletter #E-commerce Morning News on April 2

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on April 2] Tmall daily must-buy investment standards: no less than 90% of physical transactions; JD.com responds that it will take over 5% of Gree Electric’s equity: false news; the “special sale zone” will be logged on to Taobao mobile phone; Xiaomi Group: Plan to reward 299 employees with a total of 22.466 million shares; H&M’s net sales increased by 10% in the first quarter, and 5 new stores opened in mainland China...

　　E-commerce newsletter

　　1. Tmall daily must-buy investment standard: no less than 90% of physical transactions

　　According to the news on April 1, the Tmall platform will launch the "Daily Must Buy" business, and the Tmall Rules Center has also added the "Daily Must Buy Investment Standard", which was released on March 25, 2019 and will take effect on April 1, 2019. According to the content of this standard, Daily Must Buy is a marketing platform that brings together cost-effective products from Tmall, and it offers investments for all Tmall stores. (E-commerce News)

　　2. JD.com responds that it will take over 5% of Gree Electric's equity: false news

　　On April 1, Gree Electric Appliances issued an announcement stating that Gree Group is planning to transfer some of its shares in Gree Electric Appliances, which may involve changes in the company's control. Subsequently, it was reported that JD.com will acquire 5% of Gree Electric's shares. In response, JD.com responded that the news was false. (Chuangyebang)

　　3. Jinshajiang Venture Capital Zhu Xiaohu Pinglashou.com lost Alibaba Investment: It’s a pity that it’s too young and energetic

　　Zhu Xiaohu, managing director of Jinshajiang Venture Capital, posted a post on his Moments today to comment on the Alibaba investment and handover incident that year, saying that the legal documents for the investment that year have been completed. "It's a pity that they are too young and energetic, and they must be required that Alibaba not be allowed to go online to Juhuasuan, which led to Alibaba eventually giving up investment and investing in Meituan." In 2011, Alibaba invested in Meituan for US$50 million. In 2014, Alibaba followed up with financing again; Gan Jiawei, then vice president of Alibaba, also joined Meituan as COO. (Sina Technology)

　　4. Gome Newsletter: No information about Huang Guangyu's release from prison was learned

　　On the evening of April 1, Gome Communications issued an announcement stating that Shandong Longji Island did not learn any relevant information about Mr. Huang Guangyu's release from prison, and there is no information or matters that should be disclosed but not disclosed. The controlling shareholder will strictly follow the provisions and requirements of relevant laws and regulations and cooperate with the company to fulfill its information disclosure obligations in a timely manner. (Oriental Fortune Network)

　　5. The "special sale area" will be logged on to Taobao mobile phone soon

　　According to April 1, Taobao Mobile will be launched on the special sale area soon. Taobao said that the feature will be fully launched in early April. The sale area invites merchants on the platform with both price advantages and service capabilities to join in the form of targeted invitations. In addition, the special sale area investment has clear requirements for price competitiveness. In addition to meeting the price competitiveness requirements, the selected products must also sign service commitments such as free shipping throughout the venue, genuine guarantee, 48-hour shipment, 7-day unreasonable return, and full coverage of return insurance. (Sohu.com)

　　Internet Information

　　6. TikTok launches TopView super first advertisement

　　Douyin recently officially launched TopView's super first advertisement. This advertising form has the characteristics of super exposure, native reach, and high-quality advertising environment: the video is immersive in full screen display in 3 seconds before the advertisement, the interactive conversion component fades into 3 seconds, and the brand video exposure time is 10-60 seconds. Since its launch, brands such as Lincoln, MAC Meike, and vivo have become the first partners of TikTok TopView. (36Kr)

　　7. Xiaomi Group: Plan to reward 299 employees with a total of 22.466 million shares

　　Xiaomi Group issued an announcement stating that on April 1, the board of directors decided to reward a total of 22466301 reward shares to 299 selected participants according to the share reward plan. All selected participants are employees of the Group, one of whom is a senior management member. The closing price of the shares on the day of awarding the award was HK$11.36. The vesting period of the reward shares is one year and three months to ten years. (Sina Finance)

　　8. Alipay opens the "Enjoy first and pay later" function to mini programs

　　On the evening of April 1, Alipay recently opened the "enjoy first and pay later" capability to platform mini programs, improving the risk control capabilities of platform mini programs, and promoting the realization of the service model of first and then payment later in more scenarios. Chen Mei, an expert in Alipay security operations, said that "enjoy first and pay later" is the capability output of the Alipay security team and is the capability provided for the development scenarios of the B-side mini program. (E-commerce News)

　　9. Short video platform "Brashuankan" completed a US$10 million angel round financing

　　The short video platform "Shu Shuankan" recently completed a US$10 million angel round financing. The lead investor is IDG Capital, which is an independent project incubated by selected food e-commerce ENJOY. Founder Chen Mengcang said that what they want to do is 30-second B station for more mature men. (36Kr)

　　Cross-border e-commerce

　　10. H&M net sales increased by 10% in the first quarter, opening 5 new stores in mainland China

　　Swedish fast fashion company H&M recently released its first quarter financial report for fiscal year 2019. H&M Group's net sales in the first quarter were 51 billion Swedish kroners, up 10% from the same period last year.

　　截至2019年2月28日，H&M集团于全球71个市场开设超过4900家门店，并在47个市场开设网上商店。此外，H&M第一季度在中国内地新开5家门店，分别位于杭州、 厦门、沈阳、长春和昌吉。截至2019年2月28日，H&M在中国内地共有超过460家门店。（联商网）

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