March has passed in a blink of an eye and April has fully opened. For e-commerce people, April this year is different from previous years. With the various favorable policies of the platform, it will usher in a different spring.
1. Go to Taobao and Tmall to set up a merchant operation center
On March 31, it was reported that Taobao is forming a "ground force" and has set up Taobao Tmall Merchant Operation Center in Jinhua, Guangzhou, Foshan, Chaozhou and other places to provide services to local merchants. At present, Alibaba Group’s official recruitment website has released multiple positions for Taobao localization teams, with offices covering cities such as Foshan, Suzhou, Jinhua, and Xiamen. The positions involved include merchant expansion, merchant operation, content operation, etc.
The establishment of Taobao Tmall Merchant Operation Center is equivalent to an office set up by Taobao across the country. The purpose is to provide new merchants with a green channel for opening stores on Taobao and Tmall, as well as provide services such as operation training, resource docking, marketing support, and creating new brands to merchants, so as to help merchants grow rapidly.
For merchants, the establishment of Taobao and Tmall Merchant Operation Center is a brand new attempt. It not only means that Alibaba waiters who serve merchants have changed from providing services online to face-to-face offline services in the past, but also brings in the connection between merchants and platforms, which can solve various problems faced by e-commerce companies more quickly.
2. Starting from the consumption experience, upgrade the Taobao shopping cart function
Recently, Taobao posted a major news on its official Weibo, and @Xiaomi said: The first car for young people is here, and the "GW Car" has sparked heated discussion.
With the following, Taobao said that starting from April 1, Taobao shopping cart will upgrade its functions, and the upgraded shopping cart will provide a variety of new functions, including expanding capacity for some consumers in need, and permanently increasing the shopping cart capacity from 120 to 200. At the same time, in order to meet consumers' strong demand for emptying shopping carts, the "Delete" button was specially enlarged. In addition, consumers can also quickly find price-reduced products through the new "price reduction notification" function.
In the future, Taobao will continue to optimize shopping carts based on test feedback. The improvement of this function is also based on the user's shopping method, which better helps merchants improve consumers' shopping experience.
3. Save merchant costs from the payment link
According to the news on March 30, Alipay’s official Weibo account stated that the free cash withdrawal service of Alipay’s cash collection code was extended for another 3 years, and there is no single transaction limit or single-day limit. This means that if you use Alipay money collection code to conduct transactions, you will not charge any withdrawal fees until March 31, 2024, and there is no single withdrawal limit or single-day limit.
In fact, this is the second time that Alipay has extended the withdrawal of cash for free for 3 years. Before it is about to expire, Alipay will extend the withdrawal service again, which is undoubtedly great news for small and medium-sized merchants.
4. The marketing rules will be concentrated from simple comments
Every year, Taobao and Tmall have many large-scale marketing activities, and have set up special gameplay such as cross-store full discounts and limited-time direct reductions.
Recently, Tmall issued a solicitation of opinions on the simplified price rules of marketing platforms. In the notice of soliciting opinions, Tmall platform stated that with the continuous development of marketing business, price rules have gradually become complicated. Many business friends reported that the price rules are complicated and difficult to understand, and some extremely low prices are included, resulting in low price power. In response to these issues, the platform plans to simplify the price rules of Tmall and marketing platforms, providing a simple and friendly business environment for merchants.
Among them, Tmall will make adjustments based on three aspects: reducing non-essential price requirements, unifying the logic of price verification between different marketing businesses, and optimizing the price force calculation standards for special large-scale marketing activities such as Double 11, 618, New Year's Festival, 38, 99, and Double 12.
5. With the favorable platform policies, merchants will make every effort to attack
The profits of every economic trend come from some people who will follow the policies. In March, Taobao and Tmall were constantly introducing new measures and policies, from the newly opened Taobao stores with the right to the right to the right to the right to the Tmall merchants who can temporarily use deposits for store operations, and to the cancellation of the fees such as price insurance and participation insurance, the support for merchants is getting stronger and stronger.
Doing e-commerce is about doing business. You must not only have your own business knowledge, but also have a "slow-wind ear" who can listen to policies. Nowadays, the platform has improved the merchant experience in all aspects from payment, marketing, offline services, etc., and increased the merchant’s discount efforts, which is a favorable policy. It can be said that in 2021, Taobao and Tmall platform will truly reduce operating costs and feed back to merchants through various actions.
This is obviously the best time for new brand merchants to settle in Tmall. For merchants who have already settled in, it also means that they can free up more time and energy to operate their products, which is a good thing. Merchants may wish to make full use of these benefits, start from products and services, seize every opportunity and keep up with the new situation, so as to improve their performance quickly, continuously and stably.
In order to help more e-commerce people, we have compiled a must-have store operation worksheet for e-commerce people. ↓↓↓
One person can walk very quickly, and a group of people can walk further. In 2021, Laogao E-commerce Club carefully prepared nearly 20 offline activities, including e-commerce entrepreneurs forum, high-energy training camp, Laogao e-commerce tour group, special boutique activities and other exciting activities to help more e-commerce people move forward. There are many activities, just waiting for you. Scan the QR code below for more details~
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