Laogao E-commerce teaches you the skills of promoting word selection through express trains

　　Taobao operation is not a difficult task for e-commerce entrepreneurs, but it is not a simple task for small and medium-sized sellers. Many people will choose to promote the express train. The promotion of the express train can easily and effectively bring traffic and promote transactions. How to do the express train promotion operation and what aspects can we optimize. Today we will tell you what are the tips for promoting and selecting words through express trains?

　　The idea of ​​word selection for express train promotion can be considered from the following aspects:

　　1. Hot search terms: keywords with relatively high display index. When the product needs to be tested in large quantities, and when the hot products are attracting traffic, such keywords are preferred. The recommended reason is to display an orange hot word.

　　2. Potential words: keywords with a certain amount of display but small competition or relatively low average market price. They are suitable for early stages of the product and when lowering the PPPC, the recommended reason is to display an orange hidden word.

　　3. Peer words: keywords with better input-output ratio in similar stores, suitable for mining and high conversion keyword selection, and the recommendation reason is displayed with an orange word "same".

　　4. Soaring words: keywords with a relatively fast increase in search volume recently. Such keywords often mean the trend of traffic, and the competition for new words will be relatively small. It is suitable for the early stage of the product and the initial stage of the traffic. The recommendation reason shows an orange soaring word on the recommendation.

　　5. Mobile phone tag: This option will appear only when you select the device as "mobile device". You have the opportunity to obtain the displayed keywords in mobile devices. It is suitable for wireless side to explore keywords with mobile phone tags, and display a mobile phone tag on the recommendation reason.

　　6. Left word: This option will only appear when the device is selected as "Computer", indicating that you have the opportunity to display it on the left test position (the direct train position on the tofu block) in the computer search. It is suitable for choosing when increasing the traffic on the computer side. The recommended reason is to display a gray "left" character.

　　5. The selected word must start from the title of the product, which is the keyword in the title. It must be based on the product title to extend to many long-tail keywords that need.

　　6. Keywords must be closely related to attributes. The selection of attributes should come from the selected product, and should also echo the attributes when writing the title. so. Only words with high correlation can improve the quality and conversion will be high.

　　What are the tips for promoting word selection in direct train:

　　1. Search word analysis: The word selection method in search word analysis is the most commonly used at present. He is also the tall, rich and handsome guy in the choice of words. I won’t say much about this, everyone understands it.

　　2. System recommendation words and search related words in the direct train. Some of the words here are very poorly correlated, so please pay attention to screening.

　　3. Search for source terms. These words are relatively accurate. You can look at the recent traffic to search for keywords. You need to add these words accurately. Especially precise, using the words here and using a little trick, it is easy to rank. Of course, this is not our content.

　　4. So you can try the keywords of pulling the frame to find a large number of high-quality keywords. This is what you need to do every day, don't be lazy

　　5. Attribute combination words. Here you can divide attribute words and combine them with the "Let the keywords fly" tool. Very high-quality words, you can try them.

　　6. Google keyword analyst, this is off-site.

　　You can master the skills and methods very well, but the operation experience of the express train needs to be summarized and shared continuously. Operation is a process that requires accumulation and practice. It is not necessary to seek speed, and stability is very important. We all know the importance of traffic to our babies and stores, so refer to the above points and choose good words to help your store bring better breakthroughs!