#Laogao E-commerce Newsletter# [E-commerce Morning News on March 1] Taobao's self-operated product matrix covers 500,000 merchants; HNA refutes rumors of bankruptcy: the most difficult period has passed, and it is working hard to resolve risks; JD.com: The annual GMV is nearly 1.7 trillion yuan, an increase of 30% year-on-year; Starbucks responds to the sale of Cat Claw Cups: It is definitely not "hunger marketing", and the remaining 3,000 are sold this afternoon; ofo test discount mall deposit can be converted into gold coins for consumption...
E-commerce newsletter
1. Taobao’s self-operated product matrix covers 500,000 merchants
According to Taobao's official data, Taobao's self-operated product matrix has currently covered 500,000 merchants, among which hundreds of thousands of merchants provide real-time and targeted services to more than 100 million consumers through Taobao groups and exclusive customer services, guiding transactions of over 100 million yuan per day, and maintaining rapid growth.
Qi Junsheng, the head of Taobao's self-operation, said that in the new business environment, traditional traffic thinking will face many challenges. Taobao hopes to help merchants seize "people". He once made a basic explanation of Taobao's "user operation" concept: help merchants move from traffic operation to crowd operation; help merchants upgrade from shelf model to connect with the external business environment, allowing consumers to pay attention and stay in a new media position; with the consumer sharing link as the core, build a community for merchants and consumers.
Qi Junsheng introduced that Taobao will continue to invest in self-operation in 2019, and at the same time strengthen the aggregation and synergy of the self-operation product matrix. He judged that this year, more and more merchants will invest in the new track of self-operation, ushering in a new round of explosive growth. (Europe)
2. JD.com: The annual GMV is nearly 1.7 trillion yuan, an increase of 30% year-on-year
According to news on February 28, JD.com released its fourth-quarter financial report. The report shows that JD.com's annual GMV is nearly 1.7 trillion yuan, a year-on-year increase of 30%. Jingdong said that as of December 31, 2018, the number of contracted merchants on JD’s third-party platform exceeded 210,000, with a total of more than 178,000 formal employees, more than 20,000 formal employees were added compared with the same period last year. In addition, as of the end of 2018, the total number of JD.com group purchase merchants has reached 135,000, covering all retail categories. (E-commerce News)
3. HNA's bankruptcy rumors: The most difficult period has passed, and it is making every effort to resolve risks
In response to the recent rumors of "HNA bankruptcy" online, HNA Group responded on the 28th, saying, "Our company has noticed that some social platform users have recently spread 'HNA bankruptcy' remarks, involving completely inaccurate information. Our company reserves the right to pursue legal responsibility for those who spread false information." HNA Group said that the company is fully implementing the strategic requirements of "focusing on the main business of aviation and healthy development", and all work is progressing steadily, and we are confident that with the help and support of all walks of life, we can achieve more stable development. (Sina Weibo)
4. Starbucks responded that the cat claw cup was snapped up: It is definitely not "hunger marketing", and the remaining 3,000 pieces will be sold this afternoon
Starbucks China published an article saying, "Sorry, we can't let everyone have a 'meow', but this is by no means the so-called 'hunger marketing'. We are committed to launching new products every season, and each new product will be sold in various stores at a certain amount. And the 'Cat Claw Cup' is no different from the previous market plans of other new products." Starbucks decided to cancel the original plan to sell 1,000 pieces on March 2 and 3, and instead sell the remaining 3,000 "Cat Claw Cups" at one time at Starbucks' Tmall official flagship store at 3 pm on March 1. (36Kr)
5. Luosen China takes over some stores of Quanshi Zhang Sheng: Will not blindly acquire it
Rosen, one of Japan's three major convenience store giants, recently took over the stores of Chinese local convenience stores in East China and Chongqing. According to a reporter from Securities Daily, Rosen is currently renovating the full-time store he takes over to replace it with the Rosen store, and the full-time element will no longer be retained. Starting from March, the stores that have been taken over will be opened one after another. Regarding the takeover of Quanshi this time, on February 27, the reporter exclusively interviewed Zhang Sheng, vice president of Luosen (China) Investment Co., Ltd. He said, "Rosen will not blindly acquire or take over in order to expand the scale, everything is based on his own strategic considerations." (Securities Daily)
Internet Information
6. Ofo test discount mall deposit can be converted into gold coin consumption
According to the morning news on March 1, ofo is testing the function of "discount mall", and users can convert deposits into mall gold coins for consumption and shopping. Previously, ofo users queued up for more than 10 million people to apply for a deposit refund, and ofo said that they were making refunds according to the order of queues. (Sina Technology)
7. Suning will build a shared store in one city to launch a strategy of 20 billion air conditioners to go to the countryside
On February 28, Wang Zhenwei, President of Suning Central Integration Company, announced the key layout plan of Suning Integrated Home Appliances in 2019: Offline will use "one city, one store" private home sharing store, 500 central integrated halls, Suning stores and retail cloud to form a three-in-one terminal; online will improve user experience through VR panoramic experience, content operation and intelligent customer service’s three-in-one shopping guide strategy. Suning also launched the "Air Conditioner Going to the Countryside, 20 billion strategy" plan, with a target investment of 1 billion to open a store, a subsidy of 2 billion yuan for a price subsidy, and a sales of 20 billion yuan. (Lianshang.com)
8. The scale of online takeaway users in China is 406 million
On February 28, the China Internet Information Center (CNNIC) released its 43rd "Statistical Report on the Development of China's Internet". As of December 2018, the number of netizens in China was 829 million, with 56.53 million new netizens added throughout the year. The number of online takeaway users reached 406 million, an increase of 18.2% year-on-year; the number of online video users reached 612 million, an increase of 33.09 million from the end of 2017; the number of short video users reached 648 million, and the proportion of netizens used was 78.2%. (Sohu.com)
9. Alibaba's voice AI technology is selected as MIT's "Top Ten Breakthrough Technologies in the World"
On February 28, Alibaba's voice AI technology was selected as MIT's "Top Ten Breakthrough Technologies in the World" in 2019. MIT believes that Alibaba already has better AI voice technology than Google, which can complete complex human dialogue functions and even understand human potential intentions. In addition to AI assistants, the "Top Ten Breakthrough Technologies" selected by MIT this year also include "Intestinal Microcapsules", "Customized Cancer Vaccine", "Artificial Meat Burger", "Wearable Electrocardiometer", "Sewerless Bathroom", etc. (Yicai.com)
Cross-border e-commerce
10. To improve conversion rate eBay will expand the “Provide services to buyers” function
February 28th news, it is understood that eBay is expanding a feature called "Offer to Buyers" aimed at improving conversion rates. According to the recently released eBay Early 2019 Seller Update Statement, it will be available in the Seller Center next month.
eBay is rolling out the feature to seller-center sellers in phases and expects that by the end of March 2019, "Provide to buyers."
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