Laogao E-commerce Brief Analysis of the Fundamental Factors of Taobao's Traffic Decline

　　Many people have been complaining about the decline in store traffic recently and what should they do if the traffic declines? Then let me tell you that the decline in store traffic will not decline for no reason. It must be because of some problems in the store. You need to analyze the reasons for the decline in store traffic. Only when you find the reason for the decline in the store can you make corrections, otherwise if you modify it blindly, it may lead to a decrease in traffic.

　　1. Whether it violates Taobao rules

　　Have the store involved falsehood, fake sales, etc. recently been punished by Taobao? If it is punished, then when customers search, the system will show the recent violations that affect the product. If there is no display, or it is lower, the store's traffic will naturally decline.

　　2. Is it affected by the industry and seasons?

　　You can analyze whether the traffic of the entire industry has declined through the market conditions in the business consultant. For example, if you sell short-sleeved products, then after October, the sales volume will naturally show a downward trend overall, and the traffic of the store will naturally decline.

　　3. The emergence of strong competitors

　　Look at the conversion rate and the amount of money lost. Generally, when the store does not violate the rules seriously, from the root point of view, strong competitors are all emerging. For standard products, the price may be better than you; for non-standard products, the details may be better than what you handle.

　　It is generally accompanied by such data performance: the traffic does not change much, and the conversion rate begins to decline, and reverse indicators such as the amount of money lost and the number of people lost begin to grow. Looking at the lost store, you should be able to find new competitors and mainly flow to this competitor store. This situation usually lasts for about a week, and you will find that your traffic has begun to continue to decline. Therefore, if this situation occurs for three or four consecutive days, it needs to be adjusted immediately.

　　Therefore, there is no need to worry about how long the life cycle of a product is. In fact, the key here is to see whether there are strong competitors. If a powerful competitor appears, the other party's operation method is very good. Maybe you have just exploded for a week and then you will begin to decline. Because, the fundamental purpose of Taobao search engine is to give priority to the most competitive products.

　　4. Comprehensive quality scores for the store

　　This is a very complicated situation, but it is also a very common situation. The specific manifestation is: there is no illegal downgrade, nor is there a strong competitor, but the traffic is just a decline in decline. Of course, there is no problem with the market. At this time, it can basically be determined that it is the impact of the store's comprehensive quality score.

　　Then, the next question is what will affect your store’s comprehensive quality score. Why do I say this situation is complicated? Because there are many factors that affect it. For example, your store sales rate, store DSR score, store hierarchy status, store refund status, etc.

　　5. The sales rate is too poor

　　Many stores may say that they are lucky to have products that have no sales, no collections, outdated, and out-of-season products and are unwilling to take them off the shelves. If you are unwilling to take them off the shelves, the result may be that the sales rate of the products is too poor, which affects the sales rate of the overall store.

　　6. Is the main product entering a recession period?

　　Everyone knows that products also have a life cycle. If the product promoted by the store is already in a recession period, it means that the market has no special demand for this product, and the product traffic will decline, which will affect the overall traffic of the store.

　　If the store has a traffic decline, you must find the real reason to modify it in time to avoid the store's traffic falling again and again.