The store will have a summary of data during operation every day, that is, the number of store visitors and the number of views of the baby. Many sellers will find that these two data are often unequal. The seller will have questions at this time. Shouldn’t the number of shop visitors represent the number of views? In fact, it is not. There is a connection between these two types of data but there is no necessary relationship. Let’s learn about the differences between these two types of data.
What is access count?
And the number of visits (uv), it means the number of people visited per page. For example, if the user enters the store page, even if he visits it once, clicks on other pages or refreshes it once, it will not accumulate, and it will be recorded as a visit.
What is view count?
The number of views is pv, which is the number of times each page of the store is viewed. For example, you click on a page, refresh it once or open another page on the website, which is like two pvs. So Taobao’s views are accumulated.
The above is the direct difference between the number of visitors and the number of views. Once you understand the definition, you will understand it and then make relevant adjustments based on the data. Let’s talk about how to increase the number of views.
If you want to increase your views, your page must be loved by users. If you want to increase the number of views of the store, you can increase the number of treasures on the store. If the user clicks in through a product and then clicks on another treasure, the PV will increase.
Images are the key to attracting users. If users don’t even have the desire to click, let alone the PV value increases, they don’t even have visitors.
Learn how long it takes for your baby to be on and off the shelves. Taobao also has peak periods. You can find the peak periods of Taobao users. If you put up and remove the baby, the baby has a relatively high weight and the chances of being displayed will be greater. So merchants can master the time and release their treasures.
Participate in the event. There are many activities on Taobao. Participating in activities can increase the popularity of the store. When the baby's popularity increases, the number of visitors will also increase. If you click on multiple pages of the store, the pv value will increase at this time.
Everyone knows how to increase the number of views, so how to increase the number of visitors? The principle is the same. Master the principles of Taobao, publish high-quality babies, and optimize the basics of babies. As long as the operation method is correct, you will not be afraid of not counting visitors. E-commerce operation is a lasting process. We need to constantly summarize and summarize ideas in our operations, constantly adjust the rules of store treasures to adapt to them, and then obtain more traffic.