Tmall Double Twelve, how many operational skills do you know!

　　There is still one month left in 2018. What is left after Double Eleven is Taobao Double Twelve event, which is actually the last time that merchants have this year’s sales impact. Since you are making more money by impacting sales, you must be well prepared. It took only 10 days from the 3rd to the 12th, and I felt that I had not started preparing yet. The focus of work in different stages of Taobao operation is different, and the next 10 days are divided into three stages. The first stage is from 3 to 8, the second stage is from 8 to 11, and the third stage is from 12. The operation strategy is very important. Let’s take a look at what skills are not mastered!

　　Phase 1: Water storage period

　　After Double Eleven, many stores will see sales plummeting, which is actually normal. There are two main goals for Taobao operation during this period. One is to quote the activity price for bad products in advance, and the other is to provide early distribution of Double 12 coupons. Whether Taobao’s Double 12 is doing well depends on whether you attract enough customers. You can also use some flash sale activities, paid promotions, etc. to introduce more traffic, and at the same time, you must also make the main picture, details page, etc. of Double 12.

　　Phase 2: Warm-up period

　　The water storage period has accumulated some traffic, and the closer it is to Double 12, the lower the transaction. At this time, you might as well plan an activity with a 20% discount on the full items in the first two hours of Double 12. Some people say that you can give gifts without discounts. In fact, at this time, customers pay more attention to the price, so gifts may not necessarily attract customers' attention and purchases. Of course, you can also use official promotion tools to set up coupons that are attractive to customers.

　　Phase 3: The outbreak period

　　The traffic will be very large on this day, so you must check the store’s hot inventory in a timely manner, and do not have any inadequacies, coupons cannot be collected, and customer service responses are not received in a timely manner. If these situations exist, it will greatly discount your Double Twelve. Also, the subsequent shipments must be fast. Don’t have been in Double Twelve for a few days, and there must be no movement in the delivery.

　　When learning store operation skills before and after Double 12 , you can start from the above four aspects. In fact, Taobao online store operation is not simple. For example, finding customers, attracting traffic, and promoting the above, it is not a simple matter.