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How to set new keywords for Taobao store and what are the methods to find keywords!

2018-11-30

  In 2018, Taobao rules are also being updated and adjusted continuously. With the continuous update of Taobao rules, more factors affecting the weight of search rankings have become. However, product keywords are closely related to search, so merchants should all learn to write an excellent title. So, what are the types of title keywords for baby? How to write keyword titles?

  What are the rules for writing keywords for Taobao’s new product!

  Let’s first understand the limitations of the title. The baby's title supports up to 60 characters, which is 30 Chinese characters. A space represents a character. Many merchants will ask: Should we put spaces in the title? For this question, merchants should use tools to make choices to see if there are spaces, which has a higher index, and just choose a higher index.

  There are three types of title keywords:

  1. Category main keywords

  What is the main keyword of the category? It is the name of the product, such as harem pants, cotton jackets, dresses, notebooks, etc.

  2. Long tail keywords

  Add more modifiers to the main keywords. For example, "short down jacket for men's slim fit", "summer floral dress white", etc.

  3. Attribute keywords

  Attribute keywords are also called secondary keywords. Attribute keywords are to add modifiers based on the main keywords of the category. For example, short down jackets, thin harem pants, floral dresses, etc.

  After knowing the classification of keywords, the next thing we have to do is to find keywords. What are the ways to find keywords?

  1. Search the drop-down box

  Search for the main keyword on the mobile or computer, and more words will appear in the drop-down box. Merchants can usually find some words related to shops or babies based on this method.

  2. Taobao index

  I believe merchants are familiar with Taobao Index and should have used it. There will be market trends, market segments, rankings, etc. You can combine it to see which words are more popular.

  In addition to these two types of tools, such as direct trains, titles refer to popular babies, etc. You can try more and find the most suitable one.

  Once the keywords and related long tails are found, we will combine them. Combining keywords is also a technology. Key categories are generally divided into marketing words, category words and attribute modifiers. There is a formula for writing a title: marketing words + category words + attribute words + core keywords. You can combine it according to this formula.


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