What exactly is the "interest e-commerce" proposed by the Douyin Ecological Conference? | Laogao e-commerce circle

What is interest in e-commerce?

       On April 8, 2021, Douyin proposed the concept of "interest e-commerce"; what is interest e-commerce? This depends on the source. Kang Zeyu, president of Douyin e-commerce, said: " Interest e-commerce is an e- commerce that is based on users' yearning for a better life, actively helping consumers discover their potential needs and improve consumers' quality of life . In the scenario of Interest e-commerce, users' needs are often unclear at the beginning, which is the biggest feature of Interest e-commerce. Why did we only start to join the e-commerce industry last year? There are three reasons:

( 1) First of all, because of the popularity of short videos and live broadcasts, thismakes the presentation form of many products more vivid and intuitive, greatly reducing the threshold for consumers to make decisions;

( 2) Second, the recommendation technology based on interest is becoming more and more mature, which has almost become the standard configuration for the entire market;

( 3) Finally, a large number of content creators emerged, allowing more high-quality products to have more opportunities and better content forms to be displayed. ”

What is interest e-commerce

In layman's terms, are you interested in e-commerce?

       In layman's terms, when you were browsing Douyin, you didn't want to buy anything. As you browsed, you placed an order when you saw a product that was not bad . Or you like a character on Douyin very much. When you browsing Douyin, you may become interested in buying it. "Products generate demand, character manufacturing preferences" This is interest e-commerce .

What are the logic and ideas of interest e-commerce ?

       No matter what you do, you must have logic. So what is the logic of interest e-commerce ?

       The logic of interest e-commerce: accurate interest recommendation + massive user needs ; it can not only achieve accurate interest recommendation, but also accurately recommend content-based products to target users , make accurate content and product recommendations, and quickly convert users at one time; if the user thinks this thing is not bad after buying it, he will follow you, settle into your user base, and then become the foundation of the next cycle; so it is like a snowball, constantly rolling and increasing.

       In layman's terms, the logic of interest e-commerce is to create demand. It recommends good things you want but you don't know at all to you, in the form of videos or live broadcasts, etc., and you browse Douyin without wanting to buy anything. As you browse this and feel it needs it, you also feel it needs it when you see that, and you unknowingly place a bunch of orders.

Interested e-commerce ideas:

       ( 1) Achieve a large-scale link between interest and consumption;

       ( 2) Provide efficient matching tools for link content production and commodity supply;

       ( 3) Content and content data and transaction data, and comprehensive optimization in real time regulation;

       (4 ) Improve the marketing capabilities of the entire business role, and traffic helps accelerate operations.

There are "interest e-commerce" everywhere in life

       In fact, there is "interest e-commerce" in our lives . For example, when we are shopping, we are aimlessly shopping, and suddenly we see a basketball that looks very handsome and become interested. Perhaps you did not have any demands before , but the demand stimulated by interest forces you to consume and buy.

E-commerce is interested in life

       The essence of brushing Douyin and shopping is actually the same. They are shopping without any purpose and doing whatever they want. Douyin is a very magical app. After you swipe it, you can unknowingly take a few hours, and your interests will be displayed in likes, followers, and not interested. Douyin can accurately locate your interests and hobbies and recommend you what you like; recommend some products to you based on your interests and hobbies, such as if you like to watch videos of playing basketball, then it may recommend related products such as basketball, jerseys, sneakers, etc., so that you can become interested in it, and ultimately bring demand and consumption.

How to get a share of the "interest e-commerce"?

       The trend of interest e-commerce is gradually emerging, and you must have real power to get a piece of it; for e-commerce platforms, they must not only have tough recommendation and distribution technology, high-quality products, users' number, rich content , etc.; for merchants, interest in e-commerce is an opportunity but a severe test. They not only need to enrich their products and select what users are interested in, but also write interesting content to show products and make their users interested.

Chance

       After saying so much, many people want to ask: What is its vision for interest e-commerce just now ? Is it worth doing? Below, Laogao E-commerce will answer your questions. According to the official third-party survey and evaluation, by 2023, the entire GMV of interest e-commerce will reach 9.5 trillion . It can be said that this is a huge growth space and market. All teams and individuals have opportunities in this new field. However, if you want to do a good job in interest e-commerce, the most important thing at the moment is not your brand, products, and anchors, but solid content and production capabilities, which are also the ability that many e-commerce teams lack.

Simply put, it is crucial to how you can batch-based video and live content that attracts others to order shopping.