As a seller, of course I hope to spend the least money to achieve the best promotion effect, bring more traffic to the store, improve conversions, and promote transactions. However, it takes effort to do this in operation, and there are certain skills to follow in the use of JD Express. Today, the editor will tell you about the operation skills of express trains and the calculation skills of the promotion fee ratio. Learning this well will be no difficult thing to promote JD.com.
1. How to calculate the proportion of promotion fees?
The promotion fee is different according to the promotion method: JD Express, the channel page is displayed and the search page is paid bidding mode. Advertising inventory locations vary according to booth and package type. You need to refer to the JD advertising inventory price list. There are too many specific contents, so you can ask me to chat with you privately. Group buying is not money, but if you fail to meet the set goals, you will be punished by resources (or stop reporting group buying for one month). Other promotion methods are subject to specific circumstances.
JD Express’s billing method: It is charged on a click-by-click basis. JD Express uses CPC billing products, and does not charge for exposure, and only clicks are charged. Bidding and quality are divided into real-time bidding based on the promotion results. The click price is determined by the price and quality of the promotion results of you and the bidding customer sorted in your next position. This charging method is similar to Baidu's keyword bidding ranking algorithm and charging.
Bid ≠ click deduction, click deduction according to: PPC formula = (click deduction = next bid * next quality score/your quality score + 0.01 yuan)
How to calculate the proportion of JD Express promotion costs? What are the tips?
Since merchants are adjusting their ads and bids at any time, even if your bid remains unchanged, the click price of the same ad will be different in different time periods. When other sellers have not changed, the seller's bid will not increase the click price. The quality depends on the advertising delivery effect, and click rate is the main influencing factor.
2. What are the promotion skills?
About conversion
1. Don’t put brand new products or products with few comments on them.
2. Promote the popular products in the store.
3. If all of them are new products, firstly, the basic sales volume of the new products will be increased for promotion. The basic sales volume generally reaches about 100 orders and the evaluation is more than 50 items.
About the creative concept
1. The main picture should be as simple as possible to highlight the theme. Remember not to be messy.
2. If you are just a newcomer and don’t understand, refer to the creative pictures of other peers for production.
3. Make a few more creative ideas to test them and find the creative pictures with the highest click rate to place them.
To sum up, there are still many benefits of using express trains to promote products. You can bring greater traffic to our store through practical comparison and promotion.
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