After doing Taobao operation, how to obtain free traffic and how to get natural traffic? Why do some people always say that the store cannot operate? In addition to lacking operational capabilities, there is also overall planning capabilities. Of course, it doesn’t mean that you can’t do anything. When studying, you must focus on the initial operation of the store. If the store is done well from the beginning and the store foundation is laid, the later operation of the store will reduce more difficulties and save more time.
What do we want most when we build a store? It is undeniable that everyone wants natural traffic, and more natural traffic. So how do these traffic come about? Let me analyze it for you first.
As we all know, Taobao is basically a buyer who has purchased products now. Because everyone's search habits, consumption level, and tendency style, each buyer will be labeled well. According to the traffic distributed and different babies, specifically, it is the statistics of all buyers captured by the system. The most suitable babies are recommended according to the buyer's preferences to form a buyer's label. Only when the baby and the buyer's label can it be converted can it be converted. This is natural traffic.
You can take a look at the store I am operating now. The overall traffic trend is OK and has greatly improved. These are the free traffic that everyone wants. So what is the situation of your store now?
What are the factors that affect natural flow? How to do it?
1. Basic SEO (title optimization, attribute optimization, putting on and off the shelves, etc.) mainly talks about two points:
First of all, the time for baby to be put on and off the shelves: The closer the baby to be put on and off the shelves means the higher the weight, the higher the ranking. The baby to be put on and off the shelves is one cycle of 7 days. For example, if a baby is put on and off today, there will definitely be a lot of traffic before it is taken off the shelves seven days later, so you should arrange the time for loading and off, try to avoid the time for loading and off of peers with competitive advantages, so that your baby can get more opportunities.
Title Optimization: For novice sellers, titles are also a problem. When looking for words, we need to find keywords related to our babies. Some traffic words, low-conversion words, and meaningless words should not be added. Moreover, title optimization does not mean that we have written for a long time and use them for life. The focus of title optimization at different stages is different. The early title optimization focuses on making long-tail words to avoid competition among peers. In the middle and late stages, hot products are basically formed. When the baby sales and evaluation are improved, we must grab some large-scale words and optimize the title. It’s not that it’s not enough to pay attention to the optimization for a long time. Every time the Taobao period will change, so when we optimize the title, we usually first judge the traffic of the title keywords. If it declines, we must find the reason in time to optimize it.
2. Sales volume (low traffic, low conversion rate)
How to do it with low traffic?
There are many ways to drain traffic, such as the most common driving traffic, drilling exhibitions, event traffic, Taobao and live broadcast/expert promotion, etc. We also know that the purpose of driving is to attract traffic to the store, and use the lowest cost to attract more precise traffic, thereby driving the natural traffic of the entire store, which can give the store a high conversion. The better the conversion, the overall quality score is also increasing, further breaking the traffic bottleneck.
Too low conversion rate will also affect the distribution of natural traffic. When it comes to conversion rate, the influencing factors are naturally the inaccurate number of people who are direct traffic, the inaccurate keywords, as well as the price, style, evaluation, and the quality of the details page.
I won’t talk about the style and price evaluation issue, mainly talk about the quality of the details page. What is a good detail page?
Many friends asked me to see the store. What's the problem? After entering, I also looked at the details page. I simply put a few pictures, and the photos were not clear. How can this bring about conversion? First of all, the details page must have a design layout plan and good copywriting. Because the style is one aspect, if you are sure to recommend this baby, you must introduce all the selling points of this baby through this details. Consumers themselves cannot see the physical objects of your products. They can only use details to understand the size, clarity, baby details, physical images, what benefits, selling points, and what after-sales situations should be clearly introduced and made a good layout.
There is also the short video trend that has been blowing for two years, but some sellers are hesitating. Taobao traffic will definitely be more inclined to high-quality content. If others have made short videos and you don’t, the fewer opportunities left to you. I often talk to merchants about this part and suggest making short videos, which is a weighted item, which greatly promotes product conversion. Some merchants may have no effect after uploading videos, that is, your short videos are not high-quality enough and the product's selling points are not reflected. This must be "personalized, realistic, and professional" and not just made with a few pictures.
3. Add to favorites
Whether the baby is popular or not, it is correct to look at the collection and purchase data. Generally speaking, a 10% indicator is the most basic, 15% is considered passing, and 20% is excellent. The higher the collection and purchase data, the system will assume that your baby has great potential, thereby distributing you more natural traffic.
4. Store level
Of course, everyone knows that the higher the level of a store, the more traffic it gets. Therefore, different levels distribute different traffic, so the most important point is to break through the store level.
5. Movement sales rate
The sales rate is generally 30 days in one cycle, which is the ratio of the number of babies with sales to the number of all babies. If you have less than ten treasures in your store, you will suffer a little loss in weight, because only if you publish more than ten treasures, the weight of the active sales will be calculated. In fact, it is easy to understand that the baby has a transaction. If it is unsalable, it is recommended to delete a baby that does not meet the market and has no sales in a month. If it is your operation, it is possible to re-optimize it. Of course, you can also delete the link and re-up. If you are a new store, there is another benefit to do this. Re-acquire the new product logo and get support. When optimizing, it must be comprehensive, including details, main picture, price, and title.
6. Store dynamic rating
DSR dynamic rating is also a problem we often talk about, because dynamic rating is the final experience description of the buyer after purchasing a store baby. It is a description of the baby quality, logistics, and overall shopping experience. This is also a assessment of each store baby and service by Taobao.
If you want more traffic, you must provide buyers with good quality products and provide more detailed services, because the store’s treasures are recognized by more consumers, so that the store can get more support from Taobao. DSR affects visitor behavior and conversion. Different data dimensions will also be affected.
It is not scary to have low store traffic in the early stage. What we are afraid of is that we do not summarize the reasons for the low traffic. If we want to do a good job in store operations and obtain more natural traffic, we need to constantly summarize and summarize so that we can do a good job in store operations and achieve sales increase.
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