E-commerce operation: How to create a store hit

　　The purpose of creating hot products is to increase the sales, conversion rate and DSR of the store. After creating hot products, it can also increase the exposure rate for the store, creating a strong foundation for the store's traffic source, and at the same time it will also drive the store's natural traffic. The life cycle of hot products in the online store starts from an online store, and there is a process for a hot product from birth to birth.

　　1. Import period

　　When the product is just on the shelves, there is no need to invest too much energy in the implementation and ensure the fundamental traffic; the key is to ensure that the investment is accurate enough and strive to improve the conversion rate.

　　2. Growth period

　　Introduce more traffic and gradually increase the implementation efforts; increase the implementation efforts of direct trains, and appropriately select drilling exhibitions and sales tycoons; the key is efficiency.

　　3. The general trend period

　　We need to push more traffic and introduce promotional methods; we need to direct traffic on hot products to other treasures in the store that are in the introduction and growth stages, and drive related sales as much as possible.

　　4. Recession period

　　Taobao's development speed is 5 times that of offline products, so the life cycle of popular products will be much shorter than offline products. Demand to start discovering new hits.

　　PS: The joint effect of hot products

　　A successful hit product will bring the pull effect to the entire store in the following two aspects:

　　First of all, the transaction of hot products will bring a large number of buyers to the store, and the related sales and secondary purchases driven by the sale of hot products will directly contribute to the store's profit. In addition, reputation is also a valuable resource for popular products to the store, ensuring the service when the hot products are sold, and it can also increase the store's praise rate in the short term.

　　Secondly, popular products can drive other babies in the store to rank in the search ranking. A successful hit product can improve the conversion rate and rating of the entire store. One of the primary criteria for finding and sorting when rating the store. Although a single hit product has no obvious impact on the entire store’s rating, if the store has 2-3 hit products together, then the overall rating of the store will be raised with the advancement of these treasures, and it will have a positive impact on the search and sorting of each treasure.

　　A hot product is the main selling force in a store. The success of a hot product often directly leads to the success of a store. The "hot products" with astronomical transaction volumes are not out of reach. We can all do it. The key is execution and details.