2018 Double 11, how to ensure that the store products are not violated

　　It is reported that registration for Double 11 products will be opened on October 15. So how to prevent violations of product stores in 2018 Double 11? In order to help merchants reduce unnecessary impacts on product and store violations, the platform now compiles the product description, store self-marketing activities and other contents that need to be paid attention to by stores as follows:

　　1. About product description

　　If the following situations occur, the products or information they publish will be deleted and 1 point will be deducted each time.

　　1. Picture requirements

　　1) The pictures used by merchants must conform to the quality image of the Tmall platform. Materials that do not match Tmall's quality not only hurt the merchant's trust in Tmall, but also hurt consumers' love for Tmall, as shown in the picture:

　　2) Theft of pictures is prohibited, such as:

　　A, use other people's pictures as comparison

　　B, use official website pictures and street photos for atmosphere

　　Note: If any store pictures are stolen, the merchant can report them. Note:

　　A. Take the original pictures of the stolen pictures and go to the reporting center to report immediately. (Report Center - Misuse of pictures of others)

　　B. Reporting requirements must be strictly abide by. Reporting pictures must be selected accurately. Reporting similar pictures will not be accepted!

　　C. Fill in and submit the model certificate according to the report template to avoid missing information or inaccurate information, causing the report to be invalid.

　　*You must use the reporting right with caution. Abuse of reporting right will limit reporting!

　　2. Copywriting requirements

　　1) The use of absolute terms (such as extreme, best, etc.)

　　Whether it is an absolute term, merchants can check it through the following tools. The tool link is: https://healthcenter.taobao.com/keyword_check.htm

　　2) It is prohibited to promote health care or medical effects of ordinary foods

　　3) Prohibit health products to promote their efficacy beyond the scope of the license (if the licensed efficacy is to fight fatigue, but it promotes the improvement of immunity)

　　4) Meet the mandatory requirements for alcohol advertising (Article 23 of the Advertising Law)

　　5) It is prohibited to use or abuse relevant certificate numbers (such as organic, green food, geographical indications)

　　6) Prohibiting the abuse of nutrition claims (such as low sugar, low fat, actual ingredients exceed the standard requirements)

　　2. About self-marketing

　　1. Violation of cash back for free

　　The first product will be removed from the shelves, the second product will be removed from the shelves, the third product will be deleted, and 1 point will be deducted each time; if the violation information is posted in the store decoration area, 4 points will be deducted each time. (For details, please refer to: https://rule.tmall.com/tdetail-5235.htm?spm=a2177.7731969.0.0.6c9ec32fS5ZP

　　Here, I would like to recommend a platform to you with integrity: Yundun High-Prevention Order Refund Platform. This platform can choose the gender, region, praise rate, shopping preferences, consumption capacity, etc. of the number of purchases, and reduce the right and allow compensation. It is also considered a top platform in the industry. There is a professional team to provide full-service, which can be manually browsed in depth, add real collections and purchases, place orders independently, post pictures with good reviews, and send express delivery for free. Address: http://sj.yundun166.com/

　　1) Described as half price and special price within the first N names, first N items, first N minutes, and is actually a cashback after the event, as shown in the picture on the right.

　　2) Free deposit, grab red envelopes, red envelopes, and power charges

　　As shown in the picture:

　　Note: All types of activities implemented in the form of refunds and cashbacks are illegal cashback activities. Except for the use of official tools, the first product of the violation will be removed from the shelves, the second product of the shelves, the third product of the removal, and 1 point will be deducted each time; if the violation information is published in the store decoration area, 4 points will be deducted each time.

　　2. The scenes of the top N names that are prone to violations

　　The first N names give gifts, etc., as shown in the picture:

risk:

　　1) The rules are unclear and the complaints are caused, without specifying whether it is the top N name for placing an order or the top N name for paying

　　2) Unreasonable gameplay settings will cause damage

　　3) The list was not notarized by a third party, causing consumer doubts

　　3. How to prevent gift violations

　　4. Scenarios that are prone to violations of pre-sales

　　Describe the expected delivery time of the product on the product title and product details page. The product delivery time is not set through the pre-sale tool or delivery time tool

Risk: Unclear rules lead to complaints, and there is a risk of deductions/payment

　　3. Contents that stores need to pay attention to during Double 11

　　The main change entrance close time and opening time:

　　(1) Merchants participating in Double Eleven: The channel for the change of subjects will be temporarily closed from 0:00 on October 20, 2018 to 24:00 on November 11, 2018;

　　(2) All merchants: The application portal for the change of the subject and the channel for implementing the change will be temporarily closed from 0:00 on November 1, 2018 to 24:00 on November 11, 2018;

　　(3) The application portal for changes to the subject will not be closed;

　　(4) Opening time: Opened at 0:00 on November 12, 2018;

　　Note: It is not recommended to make nick corrections after successful product declaration

　　4. About false transactions

　　If a merchant is judged to have a false transaction during the event, he will be given a warning, restricted venue qualifications, and cancelled event qualifications! At the same time, it may affect the merchant's qualifications to participate in Tmall, Alibaba Mom, and marketing platform activities!