E-commerce Operation: How novice sellers learn how to bring traffic by store diagnosis

　　In fact, e-commerce has developed very rapidly in recent years, and the public's acceptance has become increasingly high. But as for e-commerce platforms, competition between them is also rapidly intensifying. What the public is more familiar with is Taobao, Tmall, JD.com, Dangdang, No. 1 Store, Amazon, Suning.com, Gome Online, etc., and there are many other vertical segmented e-commerce platforms: such as Vipshop, Jumei Youpin, Mogujie Meilishu and some luxury jewelry e-commerce platforms. With the development of mobile Internet, many sub-e-commerce platforms native to mobile phones are also developing vigorously, such as Miya for maternal and infants, PBA for beauty and makeup, Xiaohongshu for overseas shopping, and official shopping platforms opened by various brands themselves.

　　The intensification of competition has also caused the platform itself to have a strong sense of crisis. With the slow increase of new Internet users, such as Taobao, the growth of new users is slow. If you want to continue to develop, you can only better maintain existing old users. If you are not careful, you may be poached a lot by other platforms.

　　The second is the increase in the number of sellers. The country attaches great importance to Taobao's high turnover. People's Daily was promoting this on Double Eleven. This is China's speed. As a result, many traditional brands and individual entrepreneurs have entered Taobao to open stores .

　　With most of 2018 over, facing the grand e-commerce festivals of the upcoming National Day, Double Eleven and Double Twelve, it is very important to seize the opportunity. So today we are going to talk about how to attract traffic to new sellers or new stores, and how to diagnose problems with stores?

　　1. Store sales rate

　　First, let me share with you the calculation method of the store sales rate: store sales rate = the number of babies with sales volume in the store/the total number of babies in the store is ≥75%. You can calculate the sales rate of your own store according to this formula. Does it meet the standards? If the standards are not met, then the store has sales must be improved, otherwise we will never be able to maintain this ratio.

　　2. Keyword drainage

　　I believe that many newbies write titles either copy their peers, or they are given by their suppliers, or they write them by themselves, without considering the data of the keywords they choose, that is, the degree of competition corresponding to each keyword. This degree of competition = transaction index * payment conversion rate / online baby number, what we need to do is to choose keywords that are highly competitive and suitable for our baby. Such words are better competitive words for us. If you just write or plagiarize, you don’t know which keywords in the title are good. The final result is that the keyword data is not maintained well, and the keywords will not be displayed so well, and there will not be so much exposure, and there will not be such good traffic.

　　3. Control of the number of babies

　　Speaking of this, novices first take a look at how many treasures there are in their store? Did you just start a store and think that the more stores the better? If you think this way, I think the possibility of you being able to do a good job in Taobao will be much smaller. First of all, Taobao now supports small and beautiful stores. What is small and beautiful? It is just a novice women's clothing store that should not have pants, socks, T-shirts, suspenders, etc. Some students may not understand why this is, and they may mistakenly think that the more styles the store should be, the better, so that it can better adapt to the needs of buyers. In fact, this is not the case. The result of this is: buyers will think that your store is like a grocery store that sells everything, and the sales volume is not maintained well, that is, a unsold grocery store. Secondly, the most important thing is that if you have a lot of treasures, can you control the sales rate of the store? Originally, dozens of babies were out of control, but you still want to maintain the sales of 500+ babies? Just kidding. So I suggest that you should control the number of babies in the new store to about 30, not too many, and of course not too few. There are only a few babies. How can you be sure that your baby style is the best? (Original author of this article: seller information, please keep it for reprinting)

　　4. Baby evaluation, ask everyone to plan

　　I have diagnosed many stores, and most of them have reviews and questions about sellers who do not plan carefully. There is only one sentence for the evaluation, and there is no answer or the answer is very bad in everyone. I believe that when you enter the store to browse, the possibility of placing an order will not be very high, because without a heartfelt evaluation, it will not have better reference value to potential buyers. Moreover, if there is no heartfelt evaluation, the buyer does not know the consequences, scenes, and effects of his use, and the buyer cannot ask you directly, because your answer will definitely satisfy the buyer. It can be mentioned that one of the elements that improve the buyer’s trust is the carefully evaluated and posted pictures, and the heartfelt responses to everyone.

　　Taobao operation in 2018 requires sellers to make more changes. Taobao has changed. As sellers who rely on Taobao to survive, we can only follow Taobao's policies and find the most favorable side for ourselves.