The 10 essential skills for e-commerce operations, it’s not difficult to learn store operations

　　As we all know, Taobao operation or e-commerce operation must have a certain foundation and some more important abilities. You can't say that you follow your feelings blindly. You must have some operational skills and thinking to operate the entire plate! A qualified operation requires not only the boss’ sense of responsibility, the aesthetics of the artist, and the market insight of promotion, but also the meticulousness of customer service. It can be said that operation is the soul of e-commerce. In today's era of e-commerce development, as long as you dare to say that you are an operator, it is definitely very popular.

　　The success of e-commerce operations will directly affect the store’s traffic and sales. In fact, for e-commerce operations, skills and methods are very important. If we find the right path, then operation will become very simple. Of course, the premise is that we have the ability to operate. Let’s take a look at which 10 major abilities and techniques are needed to master!

　　1. Learn to position the market

　　Positioning the market is from a product perspective. An operator must have his own opinions on product selection, and cannot follow the crowd or blindly believe in data. This is definitely someone will refute me. They will say that they do business in e-commerce and do not look at data. So what do we look at? I did not deny the importance of data. I just said that sometimes you should not be too superstitious about data, because data may not be true. For example, according to market data, the market for mobile phone cases is definitely greater than that of keyboard film, but if you dive into the mobile phone case industry, you will find that the facts are not as simple as you think. The biggest difference between Taobao and offline business is that customers are spread all over China, so even the smallest industry will have a great market demand in e-commerce. The key is how we position and package our own products.

　　2. Learn to diagnose the store

　　The scope of diagnostic stores is also relatively wide, including visitor trends, product sales, marketing strategies, promotional results, event performance, etc. Not only do we need to have data analysis capabilities, but more importantly, we need to have clear ideas. We must learn to understand the store problems from some clues. For example, if you find that a dynamic score of a store is reduced for no reason, would you simply think that this one is the only one that has something wrong? You should know that the buyer's rating is very blind. If he is in a bad mood, he will not only give a low score to one of your ratings. So, what we need to do is to make it feel good if the buyer buys our things. As for how it feels good, this is the question you should think about seriously.

　　3. Learn product layout

　　Is the product regularly launched or a one-time layout? Should the product be promoted in the whole store or focused on creating? Do the products fight each other or join forces with the coalition? Is the lower the product pricing better or the high-end route? These are all issues that operations need to be considered seriously. Regular new products require a good supply chain. It is the practice of small sellers to arrange products at one time. When the product is then renewed and focused on building is the real test. Once you have a tendency to hit the market, you must concentrate all the resources of the store to promote it (of course, not every product is suitable for the hit market route, and hit markets are risky). Once the hit market is formed, you must consider whether you can make connections and matches to drive other products. Only in this way can the store continue to grow. As for pricing, we must start with crowd positioning. Always remember that no matter how expensive the things are, some people think they are cheap, and some people think they are expensive, and they will be very picky.

　　4. Learn data analysis

　　The viewing data includes a wide range, including main image data, detailed data, product data, customer data, market data, promotion data, SEO data, etc. As an operation, the exact meaning of these data should be clarified not only for them, but also for the application significance of these data. Because the store is a whole, any problem with the data will reflect some problems. What operations need to do is to summarize the observation data and draw conclusions based on the data to provide support for the next step of optimization solutions. For example, if the store traffic rises and declines, if we do not analyze the reasons, we will not avoid making similar mistakes in the future, and we will not improve our operational capabilities.

　　5. Learn to control the overall situation

　　Operations are not only executors, but often they are actually coordinators and require more abilities. For example, artists have no operational ideas, and what operations need to do is to accurately express their ideas or plans to artists, rather than letting them directly make pictures or details, and in turn they criticize them with various picky or dissatisfaction; for example, due to changes in marketing strategies, artists have changed their main pictures, and customer service does not modify their response strategies in time, which can easily lead to team conflicts. At this time, operations are a helmsman with global control, and they need to coordinate the functions of each department and try to achieve zero mistakes.

　　6. Learn to operate and promote

　　Marketing and promotion are not just promotional capabilities. Although qualified operations do not require proficiency in specific operating methods, they still need to understand the ideas and principles, and focus on the overall operation direction of the store. For example, the operation may not be able to drive a direct train, but you must understand the basic principles and promotion model of the direct train. Only in this way can we guide the artist and promotion departments to collaborate more efficiently.

　　7. Learn to target people

　　Positioning people is very important in today's e-commerce industry. If you do not position your population well before making products or have no concept at all, just blindly launching products, promoting, and looking for traffic, the consequences will inevitably be that the more you do, the faster you die. Just imagine, why can some dresses be sold for dozens of dollars, while others can be sold for thousands of dollars. In fact, it is still the same topic. You must always understand that you are facing sellers from all over China now. As the population is large, the corresponding population ratings will increase. Moreover, in today's personalized era, if the positioning of the store or product population is inaccurate, it means that the traffic provided by the platform will not be accurate in the future, and the conversion rate will inevitably be very poor, and it will be too late to cry at that time.

　　8. Find product selling points

　　Selling point mining is actually based on crowd positioning. Only by positioning the crowd well can the selling points be accurately explored and expressed reasonably to precise consumer groups. For example, if I want to make women's shower gel, I found a high-quality keyword that is very related to my products, called "Shower Gel Long-lasting fragrance and whitening", then how do you think I will design my main picture and details next? I will definitely use the two core selling points of fragrance and whitening in my main picture and details, and can be intuitively expressed in the form of comparison before and after use. Of course, there is no need to know how to design the operation, but it is necessary to explore selling points and guide the work of the artist.

　　9. Marketing planning strategy

　　Marketing strategies are the driving force for store growth. For example, new offers, holiday discounts, clearance processing, event promotions, free shipping for full discounts, parcel marketing, etc., are all skills that operators are proficient in. The maker and controller of all these strategies are definitely in operation, and we need to make a real-time evaluation and summary of the effectiveness of the marketing plan in order to prepare for the planning and implementation of subsequent marketing strategies.

　　10. Learn to summarize data

　　The initial stage of operation must be data, and data is a direct indicator that reflects the store. If you want to see the problems and clues from it, you must learn the ability to summarize and analyze data. In addition to directly looking at the reports of business consultants and other tools, it is also very necessary to make your own forms and summarize them regularly. For example: seller resource summary table, store operation data summary table, store activity sales results report table, etc. These require you to accumulate step by step in the process of opening a store and form your own style and skills.

　　Of course, the operational capabilities are not just the 10 types I listed. As the platform changes, it will inevitably pose greater challenges to operation. What we need to do is to constantly learn and practice, so that we can do a good job in e-commerce operations and allow our stores to survive the e-commerce tide.