Taobao Operations: What are you going to do on Double Eleven

　　As the weather keeps getting colder, it is already mid-to-late September. So are you ready for the upcoming National Day holiday and Double Eleven? Many people have this question, thinking it is too early to operate a store. Is this the truth? In ancient times, it was said: Before the troops move, food and grass will come first, and we will not fight unprepared battles. So in the face of Double Eleven, if we want to increase store sales, what aspects should we do in advance?

　　1. Finalize the activity products and do a good job in inventory :

　　The event products will determine the overall sales of our store to a certain extent. Many sellers achieve traffic-driven effects through the hot discount activities of their own stores. We all know that many stores’ products are half priced at Double Eleven, which requires us to choose which products are active products and which products are profit products before Double Eleven. Of course, we should choose products with good sales and high ratings. This will allow customers to enter our store.

　　Key indicators of product preparation: sales completion rate, unit price, and sales indicators. The calculation formula for stocking the Double Eleven event is: total number of stocked items = (sales indicators/selling-out rate)/unit price. If our brand expects to achieve a target performance of 500,000 on Double Eleven, the amount of stocks that need to be stocked is calculated based on the sales-output rate of women's clothing of about 40%, and the minimum sales are 400,000, then we need to stock 1 million. If the average customer price is 100 yuan, then we need to stock 10,000 pieces.

　　At the same time, for goods, sellers need to further create popular products in our store. Because there are too many stores that divide the traffic on Double Eleven, if the traffic of popular products is not strong, it will directly affect the sales of our store. Each product in the store must be carefully sorted out, and the specific inventory situation and supplier supply situation must be understood clearly. Just in case the stock is out of stock on Double Eleven.

　　2. Quickly build new products into hot products :

　　Since it is September now, many cities have entered winter during Double Eleven. Therefore, the products in our current store obviously do not meet the needs of Double Eleven. This requires us to select goods in advance and then create popular products. Product photos, pictures, details pages, etc. all need to be carefully optimized. Here you can see the editor’s previous popular science article “The era of content is king has arrived. How should we play content marketing?” This article tells you how products use content marketing to create hot products.

　　At the same time, there are many ways to quickly blow up new products. The fastest way is recommended for everyone to use old customers. Make concessions through old customers and contact some old customers with good relationships to ask them to give positive reviews to new products and post pictures. We can put in time to do a good job when posting our products, because this is a reference condition for many people to buy our products.

　　3. Store homepage design :

　　Double Eleven in the year can be said to be the most tiring time for designers. It doesn’t matter if it is made, but many innovative posters, related sales sectors, etc. should be designed for Double Eleven. Therefore, it is necessary for us to start the Double Eleven design work from September.

　　1. Home page: First of all, what we want to lose is the design of the Double Eleven home page. Usually, the main highlight of the home page design is the event atmosphere of the Double Eleven. Most of them are festive and gorgeous colors.

　　2. Category: The design of the homepage mainly depends on what we highlight. The homepage design of many brand stores is determined by the unique VI color system of their own stores. Highlighting and strengthening the overall style of the brand can make the store brand more recognizable and well-known.

　　Babies with strong seasonality are more designed for the season. For example, feather suits, cotton coats, etc., the background design can be carried out according to the seasonality of the product. Some stores will use different ideas to create colorful Double Eleven homepages. The main design of the home page can be determined based on our own customer portraits. As long as it can set off a festive atmosphere, or even some ingenious ones, it will catch the attention of customers. But no matter how you are lazy, you must not maintain the original page style. It is difficult for a store to retain customers in the traffic boom of Double Eleven.

　　3. Layout:

　　Products need to be laid out for hot products and profitable products in advance, and store activities must also be laid out in advance. The main promotional activities and secondary activities should be fully laid out, which is related to the event planning content we will mention later. Some stores will formulate different event plans based on different products during Double Eleven. In terms of design preparation, operations must be fully communicated and cooperated with the design and distinguished between product activity sections.

　　4. Main picture:

　　The main picture of the product should also undergo corresponding changes during Double Eleven, and the overall style should be based on the store’s real questions style. A good main picture is the starting point of traffic, so the main picture is the top priority during Double Eleven. This includes the owner's picture of the direct train, which requires us to put in our efforts and take some thought. If the main picture of the product is not clear, you can use this time to prepare in advance. If it is a problem with the photo, we need to arrange to retake the product photos.

　　4. Activity preparation :

　　Double Eleven is a festival that competes for the creativity of the event. Many stores will launch a 50% discount on the same day, which also caters to the overall event trend of the initial Double Eleven. In recent years, various store activities and gameplay have been derived. Therefore, we must prepare our store’s Double Eleven event game in advance and preheat the event in advance. The activity gameplay needs to be completed and finalized before the designer designs the page. Then you can enter the design process. Never put the cart before the horse. At least three sets of plans are organized to allow the store to have activities while also being innovative.

　　5. Customer service training:

　　During Double Eleven, the most scarce thing was customer service. Faced with the influx of traffic, customer service basically fought day and night. Many store operations will temporarily work on customer service on this day. Once the speed of customer service answers is delayed, it will have a certain impact on the store’s dynamic rating, so customer service should prepare a series of speeches in advance.

　　1. Preparation of speech: Set up quick phrases and automatic phrase replies. In order to improve service efficiency, the pictures of the main product are pre-added to the Wangwang expression. What products can be matched with the main products? What are the characteristics of matching products? Enter the knowledge base and make special marks.

　　2. Be familiar with store activities: what activities are in the store, which activities can be participated in together, and which activities are participated separately. The operation must be informed to the customer service in advance so that the customer service can be familiar with it. In this way, you can respond to customers as quickly as possible when consulting.