Baby conversion is low: pay attention to whether the details page can solve customer problems

　　Taobao operation is something that many people want to do well. In the same way, operating stores must not be eliminated in the industry. Although Taobao now has more and more ways to let buyers understand their babies and promote conversion, baby details pages are still indispensable. After all, buyers now use fragmented time to visit Taobao, and they may not spend too much time on short videos and live broadcasts. The details pages are to watch whatever they want, so it is still very important for conversion.

　　But the details page will still cause buyers to have many concerns, because only text and pictures can help you understand the product, but it is not clear enough, so you must let the details page break the buyer's concerns. So how to do it?

　　1. Understand what buyers have concerns

　　If you want to know what buyers have, you can use these three ways: 1. Ask everyone on Taobao; 2. The logical framework of the detailed page of the seller of the peer top; 3. The questions that buyers most often ask customer service.

　　By asking everyone and customer service inquiry questions and number of people, you can know what the buyer is most concerned about, and then analyze why the buyer has these concerns. When designing the details page, explain these points.

　　Then sort out the keywords in the question, count the quantity, and sort them in descending order, and you can find out what buyers’ biggest concerns are.

　　2. Design details pages for crowds and concerns

　　Then we have to analyze the people in the store, mainly analyzing what keywords they come in, so that we can know what their needs for the baby. As shown in the figure below, we can know that most buyers come in through the keyword double pillow or long pillow. Then the advantages of these points can be appropriately strengthened in the details page to improve the conversion of this part of the traffic.

　　It must be remembered that the design of the baby details page must not be separated from the product. The material, size, style, and functions of the product must be described in combination with the buyer's concerns and search keywords. You can first make a general layout, and there are several screens in the details page, and each screen focuses on describing a selling point. In this way, the design of the details page will basically be transformed without any problem!

　　Finally, it is also essential. The more refined the picture on the details page, the better; pay attention to the layout rules, alignment methods, font selection, etc.; the information conveyed should be smooth and convincing. The color tone of the details page must be in line with the tone of the product, and sensitive words and limit words must not appear!

　　I wonder if you designed your baby details page like this before? Is your details page conversion not optimistic? You might as well try optimizing the details page in this way, which can bring you unexpected results~