#Laogao E-commerce Newsletter# [E-commerce Evening News on August 29]

　　#Laogao E-commerce News# [E-commerce Evening News on August 29] Tmall's new retail comprehensive UP Shopping Guide has appeared in all areas of customer acquisition products; Taobao releases the latest management specifications for banned goods; Tmall's new retail Ye Guohui: Making shopping guide a brand media; What is the difference between Pea Princess online mini-program mall and APP? AliExpress's overseas shipment warehouse has added two "reinforcements" of Poland and Czech...

　　E-commerce newsletter:

　　1. Tmall's new retail comprehensive UP Shopping Guide's full-region customer acquisition products appear

　　On August 29, at the Tmall New Retail Open Class held in Hangzhou, Tmall officially announced the comprehensive upgrade of new retail, and new retail smart store solution products such as the shopping guide's full-region customer acquisition product "imoter" and the Qianke's smart prototype are launched at the same time. At the meeting, Nestlé, Coti, Qingdao Beer, Taikoo Li and others also signed new retail strategic cooperation with Tmall. Tmall President Jing Jie said that product innovation, brand building and channel management are each in traditional businesses. Tmall New Retail is integrating the three, helping global brands gain unprecedented core competitiveness in digital transformation. "Every brand innovates with Tmall and will form a truly Chinese solution. Based on Tmall's new retail ecosystem, in China, the most digital and mobile Internet-based market, what global brands can do is unimaginable in other markets," said Jingjie. (Yibang Power)

　　2. JD.com and Monash University have a strategic cooperation to focus on the research and development and application of underlying blockchain technologies

　　Today, JD Cloud, a full-platform comprehensive cloud computing service provider under JD Group, announced that it has recently signed a strategic cooperation agreement with Monash University on blockchain. The two parties will carry out in-depth cooperation in areas such as privacy protection, blockchain data analysis and talent training. (Titanium Media)

　　3. Taobao releases the latest management regulations for banned goods

　　According to reports on August 27, Taobao will change the relevant terms of the interpretation of the "Taobao Prohibited Products Management Regulations" in accordance with relevant national laws and regulations. Taobao said that this change is to regulate the market management order of Tmall online shopping platform, create a safe and secure online shopping environment for consumers, and enhance consumers' purchasing confidence and satisfaction. (Yibang Power)

　　4. Tmall New Retail Ye Guohui: The media that turns shopping guides into brands

　　According to August 29, at today's "Tmall New Retail Open Class·Fast Consumer Goods Special", Ye Guohui, general manager of Tmall's new retail platform business department, said that there are two core directions of new retail. One is consumer experience, providing consumers with the ultimate and unparalleled consumer experience; the other is the improvement of commercial efficiency. The basis of all this is digitalization. Digitalization changes the way store operations are carried out, and at the same time it can turn shopping guides into brands' partners and brands' media, rather than salespeople who charge commissions. Establishing digital connections between upstream and downstream merchants can lead to the reconstruction of the supply chain. (Yibang Power)

　　Internet Information

　　5. China's online shopping sales increased by 30% in the first half of the year

　　On August 29, CCTV Market Research Co., Ltd. (CTR) recently released the latest development trends of China's consumer market, advertising market and media market. The report shows that the trend of consumption upgrading in China's fast-moving consumer goods market is still continuing. As of the end of June, sales in the past year increased by 4.5% year-on-year, of which online channels continued to lead omni-channel growth, with a year-on-year growth of 30.3%. (E-commerce News)

　　6. Top 500 Private Enterprises Releases in 2018

　　On August 29, the 2018 Top 500 Private Enterprises in China released by the All-China Federation of Industry and Commerce shows that Huawei ranked first in the top 500 Private Enterprises for the rest of the year, Suning once again ranked second, Zhengwei International, JD.com and Shandong Weiqiao ranked third to fifth. Among the top 100 private enterprise service industry lists in 2018, Suning ranked first. (E-commerce News)

　　7. What is the difference between the Pea Princess online mini-program mall and the APP?

　　On August 28, the Pea Princess Mini Program Mall has been online for several days. The mall includes 8 categories of products including personal care makeup, medieval luxury products, home life, mother and baby, fashion clothing, Japanese food, nutrition and health care, digital appliances, etc. Users can communicate with customer service online. August 28 is the climax of the promotion event for the third anniversary of the Pea Princess, which will start from the 28th to the 30th. Users can also receive full discount coupons and enjoy discounts and other benefits. (Yibang Power)

　　8. Nestlé completed $7.15 billion acquisition of Starbucks retail business

　　In May this year, coffee giant Nestlé agreed to acquire Starbucks retail coffee business for $7.15 billion, but the agreement does not involve any Starbucks chain. On Tuesday, August 28, Nestlé and Starbucks issued a joint statement on their official website, saying that the above authorized transaction has been completed and Nestlé will obtain permanent global marketing rights and be able to sell packaging consumer goods and other Starbucks products outside Starbucks stores. (Huxiu.com)

　　Cross-border e-commerce

　　9. Global EasyGo: Interpretation of the official financial report of Cross-border Communications exceeding 9.8 billion in half a year

　　On August 29, Cross-border Connect released its first half of 2018 financial report yesterday, with overall revenue reaching 9.875 billion yuan, a year-on-year increase of 77.23%. According to Global EasyGo, this growth mainly comes from its strategic adjustments, strengthening its core competitiveness.

　　It is reported that since 2017, cross-border connectivity has entered a period of strategic adjustment, and the strategic direction has changed from "to grow bigger" to "to strengthen stronger", and has begun to explore, reshape and enhance its core competitiveness. The company's core competitiveness revolves around four dimensions: logistics system, deep supply chain system, own brand profitability, big data development and application. (Yibang Power)

　　10. AliExpress overseas shipment warehouse adds two "reinforcements" to Poland and Czech Republic

　　Today, AliExpress said that in order to support and expand the Central and Eastern Europe, it has added the overseas warehouse shipping location attributes in Poland and the Czech Republic. The announcement shows that starting today, 3C, home, sports and other categories can choose to ship goods from Poland and Czech Republic. Merchants complete the application for overseas warehouses (login to the backend - transaction - I have overseas warehouses), and edit the product configuration after passing. If the category you operate is not in the list of the following categories, you can apply for addition. The specific list of categories is:

　　3C: Consumer electronics, auto parts, mobile phone communications, security, office stationery,

　　Home: furniture, home decoration, lamp lighting, tools, household appliances,

　　Sports: Sports (Yibang Dynamics)

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