The autumn and winter seasons are coming soon. Stores want to take advantage of the seasons to create hot products for the store. Hot products can not only bring more traffic and orders to the store, but also promote the level growth of the store. Therefore, every Taobao seller is creating them; but this process is not simple. It depends on the operation and store strength to determine the speed of your creation of hot products. Nowadays, many sellers are still trapped in these three misunderstandings in creating hot products , which has led to the unsuccessful creation of their own hot products.
Misunderstanding 1: No preparation in advance, the time of the stage card is approaching
If you want to create a hit product, you actually have to get a break from time to time, not to make you as long as you want.
The duration of creating a hit product is uncertain. Some sellers may have created a hit product in a short time. The strength of these stores is very strong and cannot be compared with small and medium-sized stores. To shorten the duration, you must first put a corresponding plan, and then follow the plan in an orderly manner, so that you can spend less time creating a hit product than others.
Two months before the best time for product sales, we will start preparing to create hot products. This is to increase the weight of the product and accumulate basic sales, and to have more displays, clicks and conversions when the peak season comes.
Misconception 2: Only know how to use promotional tools such as direct trains
I believe everyone has seen many ways to create popular products on the Internet, such as direct trains, Taobao customers, etc., so they follow these so-called "experiences". For example, when a new product is launched, you will find that the money is burning, but the traffic has not increased. This is first because your baby has no sales and evaluations and has a relatively low weight. Secondly, the sales brought by these promotional tools are not very helpful to the increase in the store weight. If the sales come in through keywords, the weight will be higher.
So if you only focus on using tools to create popular products, it will definitely be difficult to succeed. We must make full use of the free traffic entrance to accumulate a certain amount of sales and weight, and then drive a direct train, Taobao customer, etc. to further increase traffic, and the effect will be very obvious.
Misconception 3: Only pursue sales and ignore profits
There are also many Taobao sellers who believe that creating hot products is to pursue sales, so they ignore profits, which will make it difficult for your store to operate. First of all, popular products require a large sales volume, and there will be a steady stream of sales in the later stage. Every piece of yours is a loss, and you will have to lose a lot of money in a month. Maybe by the time your popular products are created, the store will no longer be able to support it. If you want to change the price later, this will only speed up the death of this hot product.
So you would rather make small profits and sell more than make a hit product at a loss.
The store’s popular products have not been successful for a long time, and most of them have fallen into three misunderstandings? Then quickly get rid of these three "problems" to make your popular products take shape faster and bring more traffic and sales to the store!
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